This document contains an evaluation of a music magazine product. It discusses the target audience which is males aged 15-35 interested in hip hop/rap music. It outlines how the magazine would attract this audience through the design of the front cover using images of male rappers, relevant genres and ages. It represents the black community through the choice of images and genres featured. The magazine challenges conventions through comparisons with similar magazines. It would likely be distributed through music retailers and its own mobile app. The creator learned about improving front covers, photo selection and layout through this process compared to an earlier school magazine.

1. Evaluation

2.  Q1. WHO WOULD BE THE TARGET FOR YOUR AUDIENCE?

3.  Age range: 15-35 years old
This is because the people in this age range can relate to the lyrics in
the songs and have a better understanding off what the music is
about
Another reason is because the people in this age range could have a
large chance of sharing similar interests. An example would be
listening to the same artist such as Kayne West.
 Similar products: NME and Q
Q has popular named artists that are known around the whole world
such as Jay Z.

4.  Lifestyle:
My target audiences hobbies or interests could be towards going to
concerts or gigs which involve hip hop, also purchasing the newest
trends in clothing, or even likes to make music with their friends or by
themselves.
My audience could be bright people or not so bright, but whatever
they are I believe that they have the right taste of music.
 Gender:
I believe that my audience will turn more towards the male side. This is
because my magazine has photos of males only, this could be used
as a sign for the male gender only towards my music magazine.
However if females feel as if they are part of the music that I create
then I will be more than grateful to target any potential audiences.

5.  My complete reader:
 Male between the ages of 15 and 35 years.
 Big interests in the music genre of hip hop or rap.
 A huge social media follower towards their favourite artists
 Have their own mind-set of having a successful career in the music
industry like the people they aspire to be
 Listen to albums they love a lot of the time
 In free time possibly make their own lyrics

6.  Q2. HOW DID YOU ATTRACT/ADRESS YOUR AUDIENCE?

7. EYE CONTACT
AN IMAGE THAT
HAS A SERIOUS
PURPOSE TO IT
Same fonts
Banner used
Shot type
(medium
close up
shot)
Barcode/
price
Most exclusive
news
Information
about concert
masthead
Other features

8.  Age:
This is between 15 and 35. This is chosen
because of the music type itself which mainly
targets this age range. This is because is relates
to them more as they will understand more
about what the artists are talking about in
there songs because of this day and age.
 Genre:
Hip-hop/rap. I hope that the front cover gives
an indication of what the genre is without even
being told.
 Gender:
Mainly male because of the rapper in my front
cover being male and everything about his
music and the type I have chosen.

9. Front cover
 Masthead:
 This is shown clearly to give the readers a big indication to what is
important within the front cover. It is the largest text on the front
cover because it needs to show of the brand image by standing
out, this will then give the product a positive image if it stands out. I
chose the yellow colour and ERAS BOLD font because it sands out
best on the blue background.
 Colours used:
 All of the colours chosen such as yellow, white and black are all
used efficiently in my opinion because they all sand out whoever
they are on the front cover. All the information placed on this
magazine is important so I believe it needs to be eye catching.

10.  ‘WHO IS THE BEST RAPPER EVER?’:
 This is the largest text size addressed as information. This is because I
believe it is the most important message to show with the audience
and tat is why I have made the text size so large. I needed to
address it as much as possible so the readers can tell which part of
the information given to them is the most important.

11. Contents
 The masthead used in both contents page and front cover is the
same font and size.
 Again on the contents page it stands out with the background
being grey.

12. Double page spread

14.  Q3. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?

15. Age

16. Ethnicity
 The genre I chosen also is addressed to appeal to black people
more, and that is one of the main reasons why I chose a black male
to fit the part of my front cover.

17. Gender
 My magazine at the moment has mainly addressed to the male side
 I took into consideration that the genre I have chosen appeals to
males more also
 One way I tried to achieve this is by making the main photo and all
those throughout my music magazine a male character

18.  Q4. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR
CHALLENGE FORMS OF CONVENTIONS OF REAL MEDIA PRODUCTS?

20. I believe that those two images of
other music magazines can relate to
mine. All three have the same type of
idea and are all similar because of
the genre and also the layout.

21. Comparison with Vibe

22. Comparison with XXL

23.  Q5. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTIBUTE YOUR
PRODUCT AND WHY?

24. My magazine, ‘LOGIC’
 Logic magazine will be published soon and sold at a price of £1.70
 I chose this price because VIBE was priced at £2.00 and XXL was at
£2.10. I then took the initiative to put my price lower than my
competitors because it will then give me a competitive advantage
of my rivals. This can lead to increase market sales growth to my
magazine, increased profit or even larger advertisement.
 From my research I have found out that all 3 magazines target
similar audiences, so from my competitive advantage I believe that
it can lead to repeat purchase.

25. Social media

26. Goods
 I have made goods from my brand image because I feel as if I have
a big enough target audience to make ambitious decisions such as
this idea.
 The types of goods I was thinking of could be T-Shirts, hoodies and
possibly speakers or headphones.
 This idea could increase my brand image and reputation and if it is
successful, it could benefit me massively for the future as my target
audience could spread wider which attracts a larger audience.

27.  The goods I have decided to
produce would have my logo on it
somewhere, this can again give ma a
better reputation and hopefully get
myself know throughout the music
industry.
 This will also help me when
competing with my rivals.
 The prices I will set will be down to a
survey I will conduct which will give
me a good estimate of how much my
target audience would average the
prices at.

28. Mobile phones, apps
 Following the goods I have decided to introduce, a good ay to
access these would be through my mobile phone app. This app will
make my brand image much easier look at if some potential
customers are unsure about what music magazine they like, my
product will bring a good first impression if it stands out from the
others.
 This app can also add different branches which all give my product
a positive feel. This app will show all the recent updates about
‘LOGIC’, about the new merchandise available and what new
magazines will be published and all the top stories.

29. Distribution
 Intermedia is a big distributor in the music industry. It has distributed
VIBE which is a huge brand within magazines. I have chosen to go
with Intermedia because I believe it will bring me the best chance
of success and give me the most positive first image towards the
public.
 Intermedia also has exclusive interviews on radio stations with the
biggest names such as Kayne West, Drake and Jay Z. They usually
give shout outs to the newest trends in music, and I hope that my
magazine can make it to the that goal. If it does, they will hopefully
give me a shout out and this can open so many more doors to the
opportunities that those artists will give me.

30.  Q6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE
PROCESS OF CONSTRUCTING THIS PRODUCT?

32.  Q7. LOOKING BACK AT YOUR PRELIMENARY TASK(SCHOOL
MAGAZINE) , WHAT DO YOU FEEL YOU HAVE LEARNT IN THE
PROGRESSION TO THE FULL PRODUCT?

34. Front covers
 The magazine on the left is the
first one I did, and the right
one is my most recent one. I
believe I have achieved a
much greater amount in my
second attempt.
 Just from looking at the two I
believe there is a massive
difference and I will later
explain why.

35.  I now realise that my main photo was
not effective enough. It is a very dull
picture with no real meaning towards it.
There is no eye contact so the reader
wont be engaged as much.
 Also I think that there is to much going
on with the image. For example, I have
added to many fonts and colours in one
frame. When looking back at the two
comparisons, I understand where I have
improved or developed my ideas.

36.  Also some of the texts used isn’t even clear
enough to see properly. This automatically gives
the magazine a negative to its name if the
reader cant even see what the information is
giving them.
 The main photo as well should’ve had something
that stands out, such as the background which
could make the audience stare at it and be
engaged with the front cover.
 The main photo again should’ve been
positioned more effectively or even taken which
a position that gives me a chance to mess
around with the format of the front cover.

37. Contents
 The background was extremely dull because it
is two plain colours. The most recent contents
page I developed I tried to make it more
inventive by making it more eye catching.
 However I did stick to a certain amount of fonts
and colour texts which I also used in my
magazine that I recently made. On the other
hand, this was to boring to get recognised over
the others, it didn’t have enough of a feel
factor to be seen as a very creative contents
page as the background was made into two
difference types of green.

38. What I have learnt?
 Once I looked back at my school magazine compared to what I most
recently have done, I have realised a lot of techniques that need to be
used in order to achieve a successful magazine.
 Eye contact is very important with the main photo, this can be used
very effectively and grabs the readers attention immediately.
 Keeping to a strict colour scheme/font scheme is very important as it
gives the magazine a good pattern and flow through because the
reader wont be dazzled by all the different changes.
 The importance of taking several photos instead of one is very key to
having a main photo that stands out. In my school magazine I took one
image, however in my music magazine I took over 10, this gave me a
good chance to try out the different images to see which one looked
best.
 I have also learnt how to use the different editing apps such as
Photoshop and InDesign which allows me to creative better effects.