Market research – Survey results
The purpose of the market research is to find out the target audience, genre,
contents to which I can then base my magazine off. The method I used was a
primary research and I obtained the information by emailing by survey to multiple
people to then gain their feedback.
What is your gender?
Looking at my results, it’s easy to see that the people that answered my survey were
females (70%), therefore some music styles are suited more to females such as pop
however males (30%) have a more prominent chance of liking rock or heavy metal.
This may make my magazine biased towards a gender, although I will try to make
my music applicable to both genders and not just one by featuring a multitude of
music styles within my genre for my magazine.
What is your age?
17 or younger
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
My results suggest that the majority of the people that answered my survey are
younger than 17 or are in fact 17, and are usually listening to whatever is on the
radio and in the charts which is usually pop. However, a few members are slightly
older into their mid-thirties or forties and this could suggest that these people listen to
slightly out-dated but classic songs, such as The Beatles and Guns n Roses. In my
magazine I will try and ensure that the content is suitable for all ages allowing
everyone to enjoy the content of my magazine.
What type of music do you listen to?
The majority of the people that answered my survey preferred to listen to
indie/alternative genre of music and in my magazine I will try to please all audiences
of different music types, especially indie/alternative as it is most popular with people
who answered my survey. Followed closely, my the results indicate that people who
answered my survey said that they listened to rock music and this was second
favourite, I should use this information wisely and then apply it to the contents of
magazine. The two least genres that are listened to are dubstep and acapella,
unfortunately the main genre of music that will feature in my magazine will be
targeted to people who listen to acoustic/acapella versions of songs, that would be
previously labelled as one or many genres above, this has proven to not be a most
favoured genre, however I will interest indie/alternative enthusiasts by including
acapella covers of indie/alternative songs. Within the comments, some participants
of my survey suggested other genres of music which I didn’t include, such as house,
pop rock, space and pirate rock that they enjoyed, however they weren’t that popular
and only 1 individual commented about pop rock, space and pirate rock so I won’t
focus too much on trying to gain their individual music attention but will try to
broaden and attract other audiences. Before looking at my results, I thought that I
would only have to conform to my targeted audience however, after doing some
research I know believe that I should try to reach out to all people who listen to
different genres and interest them in my magazine by featuring other genres and not
How do you listen to your music?
These results show that most people listen to music on their iPhones or iPods and
that the music they get is downloaded so any music advertised in my magazine will
be available to download and then be able to put on an iPhone or iPod for easy
access to listen to the music. Everything that I am able to do to allow the audience to
have a simple access to the music will be available will be accessible for the
audience, download, put on spotify and soundcloud however, it will be quiet
challenging to put it on CD and Vinyl. These results indicate how I should make
mymusic advertised in my magazine available to the audience so they can listen to
How often do you listen to music?
Looking at my previous age results, some individuals are in the age group between
35 – 44 so it is expected that they have jobs and busy lifestyles so making it hard for
them to keep up to date with their preferred music type and can only listen whenever
they can. The majority of people listen to music every day, this shows that they are
passionate about music and I must also reflect that with the contents of my
Would you listen to a new type of music that
you haven't listened to before?
The majority of people are willing to take an interest in other music types and this
indicates that I must feature other music genres to entice original genre lovers and
then new music enthusiasts. No one has answered no to trying new music, some
people said it depends on what genre and maybe considering what magazine and
what genre of music. This signifies that I must feature different music genres as it will
interest audiences to try out new music styles.
Do you regularly buy music magazines, if so
Most participants of my survey only occasionally purchase music magazines, this
suggests that I must make my magazine available to everyone, and to do this I
would probably have to publish a copy every month which some participants are
used to. Even if I publish my magazine monthly, the people who buy magazines
yearly, monthly and occasionally will be catered for as there will be a copy there for
them if they only occasionally buy music magazines.
Are the music magazines you buy related to
your favourite music type?
My results indicate that some participants are rather stubborn in relation to their
preferred music genre and only buy magazines that cater to their music genre.
However, some individuals are freer with their contents in their magazine and buy
some magazines that don’t necessarily include their favourite music type, these
people would probably oblige to listening to different kinds of music. These statistics
show that I should try to please all audiences and include an array of music genres.
How important is price when buying a music
Not very important
Most people concentrate more on the content of the magazine rather than the price
of it, this means I will price it at a reasonable price and nothing too over the top, as
this will stop me gaining a wider audience in the future. I will look at the most
preferred price and then look back at this data and make an informed decision and
price it correctly according to my results.
How much are you willing to pay for a music
£1 - £3
£4 - £5
The majority of people who answered my survey prefer to pay between £1 and £3
(which was 60%), this suggests that maybe I should price my magazine at around £2
or slightly over and it seemed to be more acceptable to pay a little more. Other
people believe that paying between £4 and £5 is also acceptable but not as many
selected this option. I think I will stick with the price at being around £2, as if I price it
too expensively then this will turn away possible customers.