Market Research: Survey Results
The purpose of my research is to find out information which
will increase sales for my new...
What gender are you?
8

7

6

5

What gender are
you?

4

3

2

1

0

Male

Female

Rather not say

The purpose of
this gr...
What age are you?
12

10

8

6

What age are you?

4

2

0
< 13 13 < 15 15 < 19 19 <25

25 <

The purpose of this
graph is...
How many hours per day do you listen
to music?

7 hours <

5 < 7 hours

How many hours
per day do you
listen to music?

3 ...
Knowing how people
listen to music allows me
to include appropriate
information depending
on how they enjoy their
music. F...
What music genres do you enjoy most?

Pop
R&B
Country
Classical
Indie/Alternative
Rap

This is one of the most
important q...
Do you read music magazines?

No

Do you read music magazines?

Yes

0

1

2

3

4

5

6

7

8

9

Knowing whether or not ...
How often do you read music magazines?
6

5

4

Once a week
Once every 2 weeks

3

Monthly
Anually

2

Never

1

0
Once a ...
What music magazines do you read most
often?

NME
Q
Kerrang!
Top of the Pops
Billboard
Uncut
None

Knowing the most popula...
Do you prefer magazines which are
heavily influenced by photography or
heavily influenced by information?
12

10

8

Do yo...
How much are you willing to spend on a monthly music
magazine?
£7 <
£6 < £7
£5 <£6
How much are you willing to
spend on a ...
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Market research survey results presentation

  1. 1. Market Research: Survey Results The purpose of my research is to find out information which will increase sales for my newly created magazine.
  2. 2. What gender are you? 8 7 6 5 What gender are you? 4 3 2 1 0 Male Female Rather not say The purpose of this graph is to show a distinct difference between genders. This will help whilst creating my magazine, as it will allow me to discretely orientate my inside information around the most popular gender.
  3. 3. What age are you? 12 10 8 6 What age are you? 4 2 0 < 13 13 < 15 15 < 19 19 <25 25 < The purpose of this graph is to show the most popular age group that read/take an interest in music magazines. This is useful as it allows me to base the magazine around a specific age group, which will hopefully increase its popularity and success.
  4. 4. How many hours per day do you listen to music? 7 hours < 5 < 7 hours How many hours per day do you listen to music? 3 < 5 hours 1 < 3 hours Upto 1 hour 0 2 4 6 The purpose of this graph is to show how long the average survey taker spends listening to music per day and this is an appropriate step as it will help me when deciding what and how much information needs to be included. As if the largest amount of people listened to only up to 1 hour then an excessive amount of bands would be irrelevant as readers probably would lack interest.
  5. 5. Knowing how people listen to music allows me to include appropriate information depending on how they enjoy their music. For example, if most people use YouTube, it would be pointless to include a free iTunes voucher. How do you tend to listen to music? iTunes Spotify YouTube Bearshare SoundCloud
  6. 6. What music genres do you enjoy most? Pop R&B Country Classical Indie/Alternative Rap This is one of the most important questions as this is essentially the structure of my entire magazine. Due to indie/alternative being the most popular genre, my magazine will be based solely on this genre.
  7. 7. Do you read music magazines? No Do you read music magazines? Yes 0 1 2 3 4 5 6 7 8 9 Knowing whether or not people read music magazines is appropriate as it proves that there is a reason to create one. The fact that more people read magazines than people that don’t means that I will have to make an effort to make my magazine more appealing, in the hope of gaining new readers.
  8. 8. How often do you read music magazines? 6 5 4 Once a week Once every 2 weeks 3 Monthly Anually 2 Never 1 0 Once a week Once every 2 weeks Monthly Anually Never Knowing how often people read music magazines allows me to choose an appropriate release time. For example, it was be pointless and a waste of all costs and effort to release a magazine weekly if the majority of readers are more likely to purchase monthly.
  9. 9. What music magazines do you read most often? NME Q Kerrang! Top of the Pops Billboard Uncut None Knowing the most popular type of magazine allows me to do my magazine based lightly around it. The results from the most popular genre aren’t reflected in this chart and there is therefore a clash, meaning I will be unable to please both popular choices.
  10. 10. Do you prefer magazines which are heavily influenced by photography or heavily influenced by information? 12 10 8 Do you prefer magazines which are heavily influenced by photography or heavily influenced by information? 6 4 2 0 Heavily influenced by Heavily influenced by photography information The purpose of knowing this means I am able to please my readers by including what they want to see instead of things that are not interested in. Since most people prefer photography based magazines, it would make more sense to have a heavily influenced photography magazine with small amounts of information.
  11. 11. How much are you willing to spend on a monthly music magazine? £7 < £6 < £7 £5 <£6 How much are you willing to spend on a monthly music magazine? £4 < £5 £3 < £4 < £3 0 2 4 6 8 Knowing peoples average spending budget allows me to get an appropriate price to sell my magazine at. If it was to be sold too cheaply then the magazine would lose money and a profit wouldn’t be made, whereas if the magazine is too expensive then people would either refuse to buy/would be unable to afford the magazine meaning money wouldn’t be made either way.

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