3. FaceBook Profile
• Personal page
• About you and your activities
• Linked to your friends
• Profile picture, not your dog, cat or baby
• Banner picture of activity or friends
4. FaceBook Page
• Business Page
• Business name, picture and banner
• Picture 300 X 300 – logo or image
• Banner 850 X 350 – logo and text
• 25 likes = url
https://www.facebook.com/EntrepreneurIncubator
5. FaceBook Groups
• Closed or open
• Members not likes
• Specific focus or purpose
• Not displayed elsewhere
• Not good for marketing or wide networking
6. Building Likes for Your Page
• Start with people you know
• Ask for likes
• Buy likes
• Always ask for likes using banners and emails
• Celebrate like milestones
7. FaceBook Marketing
• NEVER sell on FaceBook
• Link back to a web landing page
• Drive traffic to your own blog and web
• Use #tags and @name and location check-in
• Run campaigns on FB to gain traffic
– Boost post
– Promote Page
– Promote website
8. FaceBook Etiquette
• Never engage clients online
• Never post pics or jokes not in line with your
business
• Never mix business and personal
• Celebrate and engage
• Never run others down
10. YouTube
• Created in 2005
• Not just a video storage site
• Sold to Google in 2006 for $1.65 billion
• 2nd most searched site after Google
• Offers unique marketing and income
opportunities for business owners
12. YouTube Channel
• Set up your Channel
• Channel name and description
• Channel Art – banner (2560 X 1440)
• Channel Icon
• Links to related websites
• Add welcome video
• Set up playlists