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Advanced Social Media for Business

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Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.

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Advanced Social Media for Business

  1. 1. Social Media Marketing
  2. 2. SOCIAL MEDIA What is Social Media? Social Media TODAY Leveraging Social Media for Business Common Social Media Platforms Setting up Effective Business Profiles ✓ ✓ ✓ ✓ ✓ Social Media Advertising✓
  3. 3. WHAT IS SOCIAL MEDIA? Social Media Websites and applications that enable users to create and share content or to participate in social networking Social Media for Business Using social channels to connect and engage with your target audience in order to grow relationships
  4. 4. MAJOR SOCIAL MEDIA PLATFORMS Facebook LinkedInTwitter
  5. 5. TOP 500 SITES IN CANADA
  6. 6. TOP 500 SITES ON THE WEB
  7. 7. COMMON SOCIAL MEDIA PLATFORMS
  8. 8. FACEBOOK What is FACEBOOK? FACEBOOK TODAY Leveraging FACEBOOK for Business Setting up Effective FACEBOOK
 Business Profiles ✓ ✓ ✓ ✓
  9. 9. FACEBOOK What is FACEBOOK?✓
  10. 10. WHAT IS FACEBOOK? • It is an online social networking service • gives people the power to share and express themselves • ability to connect with “friends” and “businesses”
  11. 11. THE REACH ! 1.55 billion global active users monthly ! 59% of Canadian adults ! 87% of Saskatchewan ! Accessing 9 x week 2015 Statistics
  12. 12. DEMOGRAPHICS
  13. 13. BUSINESS? • trust factor - social presence on a trusted site • potential to connect with billions of people • generate brand awareness WHY USE FACEBOOK FOR
  14. 14. BUSINESS? • customer engagement and two-way communications • accessible and personal brand • customer-to-customer communications WHY USE FACEBOOK FOR
  15. 15. BUSINESS? • potential of viral marketing • encourage creation of user generated content • improve SEO • listen to customers, get feedback WHY USE FACEBOOK FOR
  16. 16. BUSINESS? • communicate promotions • customer retention • drive traffic to website • extend reach WHY USE FACEBOOK FOR
  17. 17. SOCIAL MEDIA FACEBOOK Setting up Effective FACEBOOK
 Business Profiles✓
  18. 18. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK https://www.facebook.com/pages/create/
  19. 19. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK
  20. 20. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • bricks and mortar store • customers can physically visit you • extra page options (operating hours, • parking options, “check-in”) • drop down of categories defines
 information boxes provided
  21. 21. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • doesn’t need foot traffic • more than one location • manually set up “check-in” • e-commerce business selling online 
 through own website • drop down of categories
  22. 22. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • products are sold online through
 multiple websites / resellers • Apple, Coca Cola, Adidas • drop down of categories
  23. 23. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • promotion of you • for artists / bands / coaches / chef /
 writers / etc • drop down of categories
  24. 24. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • promotion of your book / TV show /
 movie / radio / magazine • drop down of categories
  25. 25. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • no drop down of categories • not-for-profit and charity organizations
 can often make pages under Company
 Organization or Institution > Non-Profit
 Organization
  26. 26. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • Keywords • Claim your name
  27. 27. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • 180px X 180px image • business logo • picture of self
  28. 28. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • add to your favourites for easy access
  29. 29. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • verifying duplicate pages
  30. 30. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • add characteristics of your target audience • location • interest based • gender • age
  31. 31. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • Cover Photo • 851 px X 315 px • less than 100 KB
  32. 32. SETTING UP EFFECTIVE BUSINESS PROFILES FACEBOOK • add descriptions and keywords to all photos (cover and profile - too!) Photo Descriptions
  33. 33. SOCIAL MEDIA FACEBOOK Leveraging FACEBOOK for Business✓
  34. 34. LEVERAGING FACEBOOK FOR BUSINESS FACEBOOK • promote product • highlight a specific marketing message Cover Image
  35. 35. LEVERAGING FACEBOOK FOR BUSINESS FACEBOOK • create CTA • records clicks • can also link to an app Call To Actions
  36. 36. FACEBOOK • status • link • photo • video • event • milestone • today • yesterday • draft Create Post • doing/feeling • location • date/time LEVERAGING FACEBOOK FOR BUSINESS
  37. 37. FACEBOOK • link with no link preview Text Post LEVERAGING FACEBOOK FOR BUSINESS
  38. 38. FACEBOOK • image pulled from linked website • ability to add / hide additional images Link Post LEVERAGING FACEBOOK FOR BUSINESS
  39. 39. FACEBOOK • image, title, and description pulled from blog article on site • ability to add / hide additional images Link Post LEVERAGING FACEBOOK FOR BUSINESS
  40. 40. FACEBOOK • pulls title from Vimeo/ YouTube Link Post LEVERAGING FACEBOOK FOR BUSINESS
  41. 41. FACEBOOK • add individual photos • albums of photos • photo carousel Photo / Video Post LEVERAGING FACEBOOK FOR BUSINESS
  42. 42. FACEBOOK • create a special offer • get event registrations • add milestones Offer / Event / Milestone LEVERAGING FACEBOOK FOR BUSINESS
  43. 43. FACEBOOK • title • description • expiration date • image • start date • claim limit Offer LEVERAGING FACEBOOK FOR BUSINESS
  44. 44. FACEBOOK • add description • keywords • photo • start/end date Event LEVERAGING FACEBOOK FOR BUSINESS
  45. 45. FACEBOOK • Highlight key moments on your timeline • title • location • date • story • photo Milestone LEVERAGING FACEBOOK FOR BUSINESS
  46. 46. FACEBOOK • description • title • category • call to action • video captions • tag people in video • update privacy • featured Upload Video Directly LEVERAGING FACEBOOK FOR BUSINESS
  47. 47. FACEBOOK • description • title • category • call to action • video captions • uploaded directly to FB tend to do better • tag people in video • update privacy Video Gallery LEVERAGING FACEBOOK FOR BUSINESS
  48. 48. FACEBOOK • add Facebook like buttons to website • add Facebook share buttons to website / blog • email signature • newsletters • business cards Promote! LEVERAGING FACEBOOK FOR BUSINESS
  49. 49. FACEBOOK • Invite friends through Facebook • add email list to invite contacts (max 5000*) Invite! LEVERAGING FACEBOOK FOR BUSINESS
  50. 50. FACEBOOK • special offers, promotions, coupons, sweepstakes • surveys, quizzes, polls • shopping • special events • positive feedback Top Reasons people Like Brands LEVERAGING FACEBOOK FOR BUSINESS
  51. 51. SOCIAL MEDIA FACEBOOK Ads✓
  52. 52. BUSINESS? • drive online sales • website traffic • increase local sales • promote your app • raise brand awareness WHY USE FACEBOOK ADS FOR
  53. 53. BUSINESS? • be relevant - showing ads to the right people at the right time • super actionable - sending people to your website or app to drive sales or email signups • be naturally social - showing that your friends also like this page WHY USE FACEBOOK ADS FOR
  54. 54. • special offers, promotions, coupons, sweepstakes • surveys, quizzes, polls • shopping • special events • positive feedback BUSINESS FACEBOOK ADS FOR
  55. 55. BUSINESS FACEBOOK ADS FOR
  56. 56. BUSINESS FACEBOOK ADS FOR
  57. 57. • text • headline • image • CTA • phone number • audience location, age, gender • budget • duration • payment Promote Local Business • connect with more people in your local area BUSINESS FACEBOOK ADS FOR
  58. 58. BUSINESS FACEBOOK ADS FOR
  59. 59. • ad creative • audience • budget and duration • mobile and desktop preview • payment Boost Website • get people you care about to visit your website BUSINESS FACEBOOK ADS FOR
  60. 60. BUSINESS FACEBOOK ADS FOR
  61. 61. • audience • budget • desktop and mobile preview • payment • estimated people reached Boost Post • boost post to reach more people BUSINESS FACEBOOK ADS FOR
  62. 62. BUSINESS FACEBOOK ADS FOR
  63. 63. SOCIAL MEDIA FACEBOOK Analytics✓
  64. 64. FACEBOOK ADS ANALYTICS
  65. 65. ! • Top Tweet: Tweet that received the highest number of impressions • Top media Tweet: Tweet with photo, video, or Vine that received the highest number of impressions • Top Card Tweet: Tweet with a Twitter Card that received the highest number of impressions; this can include other people’s Tweets • Top mention: Tweet that mentioned your @handle and received the highest number of impressions; this can include other people’s Tweets • Top follower: Account with the highest follower count that followed you in a given month FACEBOOK ANALYTICS Insights
  66. 66. FACEBOOK ANALYTICS
  67. 67. SOCIAL MEDIA TWITTER What is TWITTER? TWITTER TODAY Leveraging TWITTER for Business Setting up Effective TWITTER
 Business Profiles ✓ ✓ ✓ ✓
  68. 68. SOCIAL MEDIA TWITTER What is TWITTER?✓
  69. 69. • microblogging social media site • broadcast up to 140 character “tweets” to engage in conversation • add photos, images, videos, and links WHAT IS TWITTER?
  70. 70. SOCIAL MEDIA TWITTER TWITTER TODAY✓
  71. 71. THE REACH ! 341 million global active users monthly ! ! 25% of Canadian adults 5x a week 2015 Statistics
  72. 72. DEMOGRAPHICS
  73. 73. BUSINESS? • SEO • popularity • impact on PR • customer retention • sales and profit WHY USE TWITTER FOR
  74. 74. • influence and interact • customer service • reach new customers • increase awareness BUSINESS? WHY USE TWITTER FOR
  75. 75. • capture leads • drive traffic to landing page • social leverage BUSINESS? WHY USE TWITTER FOR
  76. 76. SOCIAL MEDIA TWITTER Setting up Effective TWITTER
 Business Profiles✓
  77. 77. TWITTER SETTING UP EFFECTIVE BUSINESS PROFILES
  78. 78. TWITTER • keywords • business name SETTING UP EFFECTIVE BUSINESS PROFILES
  79. 79. TWITTER SETTING UP EFFECTIVE BUSINESS PROFILES
  80. 80. TWITTER • 400px X 400px image • business logo • picture of self SETTING UP EFFECTIVE BUSINESS PROFILES
  81. 81. TWITTER • header photo: 1500 px X 500px • bio: 160 characters • location: enter location • website: enter url • theme colour: can change colour of feed SETTING UP EFFECTIVE BUSINESS PROFILES
  82. 82. TWITTER • customize background image and/or colour SETTING UP EFFECTIVE BUSINESS PROFILES
  83. 83. SOCIAL MEDIA TWITTER Leveraging TWITTER for Business✓
  84. 84. TWITTER • promote product • highlight a specific marketing message LEVERAGING TWITTER FOR BUSINESS Header Photo
  85. 85. TWITTER • description • media • poll • gifs • periscope LEVERAGING TWITTER FOR BUSINESS Types of tweets
  86. 86. TWITTER • stream live video • mobile app • owned by Twitter • live transmissions appear in Twitter newsfeed • events, happenings LEVERAGING TWITTER FOR BUSINESS Periscope
  87. 87. TWITTER • Create a poll with choices LEVERAGING TWITTER FOR BUSINESS Create Poll tweet
  88. 88. TWITTER • image 435px X 375px • video 435px X 244px • links LEVERAGING TWITTER FOR BUSINESS Create Media tweet Tweets with images get 2x engagement as those without
  89. 89. TWITTER • add Twitter follow buttons to website • add Twitter share to website / blog • email signature • newsletters • business cards • contests LEVERAGING TWITTER FOR BUSINESS Integration / Promotion
  90. 90. TWITTER • invite friends • search address book for friends LEVERAGING TWITTER FOR BUSINESS Invite
  91. 91. TWITTER Click to tweet • pre-populated tweets • easy to retweet Twitter Chat • participate • connecting and learning • host LEVERAGING TWITTER FOR BUSINESS Engage
  92. 92. TWITTER • live Twitter event around a topic at a set time • uses single hashtag • participate • connect and learn • host your own! LEVERAGING TWITTER FOR BUSINESS Twitter Chat
  93. 93. TWITTER • lead generation, website traffic, for app, image, or video • user can easily share information with you from within a tweet • capture user name and email address LEVERAGING TWITTER FOR BUSINESS Twitter Cards
  94. 94. TWITTER LEVERAGING TWITTER FOR BUSINESS
  95. 95. TWITTER • monitor mentions • direct messages • searches • twitter lists • competitors • TweetDeck LEVERAGING TWITTER FOR BUSINESS Monitoring
  96. 96. TWITTER • free • follow several streams in real time • keyword searches, mentions, direct messages • scheduled posting • access multiple accounts from one interface • mute users or hashtags LEVERAGING TWITTER FOR BUSINESS TweetDeck
  97. 97. TWITTER • monitor mentions • direct messages • searches • twitter lists • competitors • TweetDeck LEVERAGING TWITTER FOR BUSINESS
  98. 98. TWITTER • a word or phrase preceded by pound sign (#) • identify messages on a particular topic • link search results • expand reach • effective and popular • hashtagify.me • RiteTag.com LEVERAGING TWITTER FOR BUSINESS Hashtags
  99. 99. TWITTER • monitor mentions • direct messages • searches • twitter lists • competitors • TweetDeck LEVERAGING TWITTER FOR BUSINESS
  100. 100. TWITTER • monitor mentions • direct messages • searches • twitter lists • competitors • TweetDeck LEVERAGING TWITTER FOR BUSINESS
  101. 101. TWITTER • monitor mentions • direct messages • searches • twitter lists • competitors • TweetDeck LEVERAGING TWITTER FOR BUSINESS
  102. 102. SOCIAL MEDIA TWITTER Ads✓
  103. 103. BUSINESS? • Grow base of relevant followers • Increase website traffic and conversions • Increase app downloads and engagements • Find high quality leads • Increase engagements on twitter (likes and retweets) • Raise awareness and build excitement with video content WHY USE TWITTER ADS FOR
  104. 104. BUSINESS TWITTER ADS FOR
  105. 105. • content (event/ sale!) • image / video to increase engagement • define audience • review results Promoted Tweets BUSINESS TWITTER ADS FOR
  106. 106. • interest targeting • call to action • tailor message • appears in who to follow and within home page feed Promoted Accounts BUSINESS TWITTER ADS FOR
  107. 107. • time/context/event sensitive trends promoted by advertising partners • boost brand conversion • drive impact • long term impact • build positive buzz Promoted Trends BUSINESS TWITTER ADS FOR
  108. 108. SOCIAL MEDIA TWITTER Analytics✓
  109. 109. • Impressions - how many times your ads have been seen by Twitter users. • Results - actions that are tied to your objectives. For example, if your goal is website visits, the results tracked will be link clicks. • Your engagement rate - number of impressions for your ads divided by the number of results. • Your cost per resulT - how much you’re paying, on average, for each relevant action people are taking from your ads. TWITTER ADS ANALYTICS
  110. 110. TWITTER ADS ANALYTICS
  111. 111. ! • Tweets: Number of times you Tweeted • Tweet impressions: Number of times users are served your Tweet in timeline, search results, or from your profile • Profile visits: Number of times users visited your profile page • Mentions: Number of times your @username was mentioned in Tweets • New followers: Number of new followers you gained • Tweets linking to you: Number of times your Twitter Card(s) was Tweeted by you and/or other people Account Summary Metrics TWITTER ANALYTICS
  112. 112. ! • Top Tweet: Tweet that received the highest number of impressions • Top media Tweet: Tweet with photo, video, or Vine that received the highest number of impressions • Top Card Tweet: Tweet with a Twitter Card that received the highest number of impressions; this can include other people’s Tweets • Top mention: Tweet that mentioned your @handle and received the highest number of impressions; this can include other people’s Tweets • Top follower: Account with the highest follower count that followed you in a given month TWITTER ANALYTICS Monthly Highlights
  113. 113. TWITTER ANALYTICS
  114. 114. SOCIAL MEDIA LINKEDIN What is LINKEDIN? LINKEDIN TODAY Leveraging LINKEDIN for Business Setting up Effective LINKEDIN
 Business Profiles ✓ ✓ ✓ ✓
  115. 115. SOCIAL MEDIA LINKEDIN What is LINKEDIN?✓
  116. 116. WHAT IS LINKEDIN? • professional networking site • communicate with prospects and customers • platform to exchange user generated information • to promote two way relationships
  117. 117. SOCIAL MEDIA LINKEDIN LINKEDIN TODAY✓
  118. 118. THE REACH ! 396 million global active users monthly ! ! 30% of Canadian adults 2x a week 2015 Statistics
  119. 119. DEMOGRAPHICS
  120. 120. LINKEDIN • increase brand awareness • gain leads for business • increase sales • encourage online sales • obtain testimonials and recommendations WHY USE LINKEDIN FOR BUSINESS
  121. 121. LINKEDIN • develop thought leadership • gain referrals • undertake market research • recruit new employees WHY USE LINKEDIN FOR BUSINESS
  122. 122. SOCIAL MEDIA LINKEDIN Setting up Effective LINKEDIN
 Business Profiles✓
  123. 123. • need a personal page to set up company page • https://www.linkedin.com/ company/add/show • will not work with @gmail.com domain SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN
  124. 124. • enhance profesional brand • grow network • promote and grow business • Who’s viewed my profile • Full Profile Viewing • Premium search filters SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Premium Accounts
  125. 125. • get noticed by potential employers • connect with hiring managers and recruiters • Premium insights SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Premium Accounts
  126. 126. • find candidates faster • contact passive candidates • manage relationships SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Premium Accounts
  127. 127. • focus on right prospects • get lead recommendations • informed insights • build trusted relationships • account and contact import • advanced search • real time sales updates SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Premium Accounts
  128. 128. • company description • banner 646 px X 220 px • profile image 300 px X 300 px • description • link to website • industry • business address SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Overview
  129. 129. • set up additional people as admins to manage company page SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Admins
  130. 130. • how you add value • who you specialize in helping • results you’ve achieved • how customers can get in touch • use keywords SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Company Description
  131. 131. • extension of company page • highlight main products, initiative, brand • share specific content with targeted audience • large hero image • two column layout SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN Showcase Pages
  132. 132. SETTING UP EFFECTIVE BUSINESS PROFILES LINKEDIN
  133. 133. SOCIAL MEDIA LINKEDIN Leveraging LINKEDIN for Business✓
  134. 134. • post updates to drive engagement • ability to attach a file • share with all audience or targeted audience • include CTA’s & images LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Posts
  135. 135. • pin posts to appear at the top of your news feed LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Pinned Posts
  136. 136. • like • comment • respond to comments LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Posts
  137. 137. • Generate custom follow button to link to your company page • drive engagement from website LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Follow Company
  138. 138. • drive job applications LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Post Jobs
  139. 139. • direct email marketing • reach prospects directly and credibly • email without email address LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Send InMail
  140. 140. • showcase expertise and skills • create your own group LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Groups
  141. 141. • publish posts • develop authority • news app tailored to you • easy to use • customizable • engaging • join the conversation LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS Pulse
  142. 142. • publish posts • develop authority LINKEDIN LEVERAGING LINKEDIN FOR BUSINESS
  143. 143. SOCIAL MEDIA LINKEDIN Ads✓
  144. 144. BUSINESS? • acquire new customers • less intrusive advertising ./ native advertising • precise targeting • generate leads • extend reach • raise brand awareness • promote deeper relationships WHY USE LINKEDIN ADS FOR
  145. 145. BUSINESS LINKEDIN ADS FOR
  146. 146. • Attract new followers to your Company or Showcase Page • Drives engagement with company-specific content • Appears on mobile devices, tablet and desktop • existing or new content Sponsored Updates BUSINESS LINKEDIN ADS FOR
  147. 147. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  148. 148. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  149. 149. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  150. 150. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  151. 151. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  152. 152. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  153. 153. Sponsored Updates BUSINESS LINKEDIN ADS FOR
  154. 154. • Highly targeted, easy to create • Great for budget-conscious campaigns • Appears on the top and in the right rail of many LinkedIn.com pages • PPC Text Ads BUSINESS LINKEDIN ADS FOR
  155. 155. Text Ads BUSINESS LINKEDIN ADS FOR
  156. 156. Text Ads BUSINESS LINKEDIN ADS FOR
  157. 157. Text Ads BUSINESS LINKEDIN ADS FOR
  158. 158. Text Ads BUSINESS LINKEDIN ADS FOR
  159. 159. Text Ads BUSINESS LINKEDIN ADS FOR
  160. 160. • automatically sends mail when recipient is online • personalized messages • doesn’t require knowledge of email address Sponsored InMail BUSINESS LINKEDIN ADS FOR
  161. 161. • reach audience on and off LinkedIn • target the right people • measure impact of ads Display Advertising BUSINESS LINKEDIN ADS FOR
  162. 162. • nurture prospects • sequence ads and content based on prospects • capture leads • AB test ads, messaging • measure performance • right message at the right time Lead Accelerator BUSINESS LINKEDIN ADS FOR
  163. 163. SOCIAL MEDIA LINKEDIN Analytics✓
  164. 164. LINKEDIN ADS ANALYTICS
  165. 165. • Updates: A table showing the most recent updates • Reach: A graph showing the trend on the number of times your updates were seen both organically and through paid campaigns on a daily basis. Use the dropdown on the left side of the page to change the date range. • Engagement: A graph displaying the number of times members clicked, liked, commented on, and shared your content in both organic and sponsored campaigns. You can adjust the date range with the dropdown on the left. Updates / Reach / Engagement LINKEDIN ANALYTICS
  166. 166. LINKEDIN ANALYTICS
  167. 167. • Type: total, organic, and acquired members following your page • Follower Demographics: A breakdown of who's following your company using 5 types of demographic data. Use the dropdown menu on the right to see seniority, industry, job function, company size, and more. • Follower Trends: Showing how your number of followers has changed over time. Use the dropdown on the right to select preferred date ranges. • How You Compare: Your number of followers compared to other companies. Followers LINKEDIN ANALYTICS
  168. 168. LINKEDIN ANALYTICS
  169. 169. • Page views: A graph showing how many times your Company Page was viewed. If you have a Career Page, you'll see page views for this too. You can adjust the date range with the drop-down menu. • Career Page clicks: If you have a Career Page, this graph shows you how many times viewers clicked various elements of your Career Page. You can adjust the date range with the dropdown above. • Unique visitors: A graph showing how many LinkedIn members visited your page. This is similar to page views, but removes duplicate visits to a single page such as when a member refreshes your Company Page or navigates away from it, but returns later. You can adjust the date range with the drop-down menu. • Visitor demographics: This is a graph showing a breakdown of who's visiting your Company Page using 5 types of demographic data: Seniority, Industry, Function, Company Size. Visitors LINKEDIN ANALYTICS
  170. 170. LINKEDIN ANALYTICS
  171. 171. Any Questions? (306) 664.2932 info@2webdesign.com http://www.2webdesign.com/blog/develop_a_social_media_strategy @2WebDesign 2webdesign-com 2webdesign

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