Setting up a YouTube channel to market your brand and business

1. YouTube for Business
23rd September 2015
Slides available on EI FaceBook page via SlideShare

2. Mini Master Class:
YouTube for Business
Bruce Wade

3. YouTube
• Created in 2005
• Not just a video storage site
• Sold to Google in 2006 for $1.65 billion
• 2nd most searched site after Google
• Offers unique marketing and income
opportunities for business owners

4. YouTube Basics
• Gmail
• = Google Account
• = YouTube profile
• Create your Channel

5. YouTube Channel
• Set up your Channel
• Channel name and description
• Channel Art – banner (2560 X 1440)
• Channel Icon
• Links to related websites
• Add welcome video
• Set up playlists

6. YouTube Playlists
• Select a theme
• Add videos from your own uploaded or others

7. YouTube Videos
• Upload videos
• Public, private or unlisted
• Description
• Keywords
• Category
• Location
• Date
• Thumbnail

8. Subscriptions and Subscribers
• Ask for subscriptions in Welcome video
• Subscribe to other channels and playlists

9. YouTube Analytics
• Watched
• Liked / Dislikes
• Demographics
• Watched vs time

10. YouTube Monetisation
• Enable your account
• Earn money from clicked adverts
• Create adverts

11. Summary
• Open a Channel
• Create playlists and videos
• Invite others to subscribe
• Engage audience
• Build a brand and a following
• Make money

12. Quote
“Video is the future of all learning and knowledge
in the modern world.”

13. Bruce Wade
bruce@ei.co.za
www.ei.co.za