Facebook Fanpage

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How to create a Facebook Fan Page for your real estate business.

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  • If you don’t have a Facebook profile account you can go to www.facebook.com.
  • Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of TOS. Business pages do not allow the ability to invite friends – in fact business pages cannot maintain a friends list – they can only maintain a fan list. In fact this feature is disabled on business pages.
  • Go to Facebook and walk through creating a page, go to the bottom of your profile.
  • Go to Facebook and walk through installing the cover photo
  • This is where you can see your results and statistics from your page.
  • Facebook Fanpage

    1. 1. Setting up a Facebook Fan Site and Time LineColdwell Banker Danforth
    2. 2. Set Up a Facebook Account• Go to www.facebook.com
    3. 3. Setting up a Facebook Account is a profile – NOT a business page• On a profile you cannot promote your business.• It’s against Facebook terms and conditions to promote it.• You cannot run Facebooks ads with a profile only.• You cannot use analytics for tracking.
    4. 4. Why should you be moving to timeline for your business? February 29th, Facebook announced that Timeline is now available for Pages.You have 30 days to activate Timeline before it automatically happens on March 30.
    5. 5. What is the difference between a profile and a fan page and a timeline?Personal Profile Welcome Tab (old style – will not work after March 30th) Timeline
    6. 6. For More FACEBOOK HELP• https://www.facebook.com/marketing
    7. 7. Other Things to Know About Fan Pages (Timeline) vs Your Profile• People vs. business• SEO• Fans vs. Friends
    8. 8. Set Up Your TimelineGo to the bottom of your profile. If you don’t have a profile you can go to www.facebook.com and click on that link at the bottom of the page.
    9. 9. Adding your logo or profile picture• You can add your logo or picture• Square Profile Picture• At least 180 px wide• Maximum width 600 x 200
    10. 10. Adding a Cover Photo• The Timeline Cover Photo displays an 851 x 315 pixel banner across the top of your Page.• DO’S AND DON’TS
    11. 11. Don’ts• Facebook has guidelines for the cover photo No Calls to action(“LikeUs”)• No Price or purchase information(“20%offtodayonly”)• No Contact Information (phone/email/website information)
    12. 12. Do’s• Here are some great cover photos.
    13. 13. Admin Panel
    14. 14. Apps These Can Be Customized
    15. 15. About Mission Statement
    16. 16. OtherDirect Messaging Now Available!
    17. 17. Questions

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