What types of videos can be made by a beginner to help in marketing a business. We look at a few types with examples and advice for each

1. YouTube for Business 2
30th September 2015
Slides available on EI FaceBook page via SlideShare

2. Mini Master Class:
YouTube for Business 2
Bruce Wade

3. Can I make Videos?
• Yes
• Various types of videos
• Focus on the message
• Get great sound

4. Types of Videos
• PowerPoint
• Photo: pan and zoom
• Cell Phone camera
• Animation tools
• Video Scribe
• Video Camera
• Combo

5. PowerPoint
• Create a simple presentation
• Add animation
• Save as MP4 or screen cast with Camtasia
• https://www.youtube.com/watch?v=WRh2Ci1_45k

6. Photo Pan/Zoom
• Select Photos
• Use simple video editing to arrange photos
• Add pan and zoom effects
• Add music
• Or use automated photo album editing
• https://www.youtube.com/watch?v=F_7WLr59uJg

7. Animation
• Find suitable animation tool
• Use free account to start
• Need to play for 50 hrs to get good
• Paid accounts offer lots more
• https://www.youtube.com/watch?v=1hbXvndJwwE
• Nawmal, GoAnimate

8. Video Scribe
• Whiteboard animation
• Fast and cheap
• Specialist software
• Create drawings, add voice over and music
• https://www.youtube.com/watch?v=BhUzkAF-YI8

9. Video Camera
• Start off cheap and affordable
• Sound is more important than picture
• Online courses
• Lighting
• Editing software

10. Combo
• Studio
• Location
• Green Screen
• Screen in screen
• Sounds and effects

11. Summary
• Don’t wait – start today
• Start small think big
• Don’t over complicate things
• Learn online
• Get feedback and adjust

12. Quote
“e-Learning is the new wave into Africa.”

13. Bruce Wade
bruce@ei.co.za
www.ei.co.za