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Facebook Business Essentials

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Join us for a fun and informative webinar covering Facebook for your real estate business. Did you know that more than 100 million users log on to Facebook at least once each day? With these incredible numbers and the fact that Facebook makes it easy to engage with a large but targeted audience, real estate agents are finding Facebook to be a valuable way to engage and connect with consumers. But how should you best implement Facebook into your business? This webinar is designed to expose Facebook marketing strategies you can implement immediately!

Here are a few strategies you'll learn:

1. How to better organize your network and target your conversations

2. Learn best practices for authentic engagement

3. The differences between business pages and groups

4. How best to display and share real estate data

5. Learn how to prioritize your daily social media marketing tasks

Published in: Real Estate
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Facebook Business Essentials

  1. 1. Facebook Business Essentials
  2. 2. • Neighborhood Expert Marketing System (NEMS) •Exclusive to one real estate professional pre zip code •Leader board ad for all searches in the zip code purchased •Compiled market data and trends •Post cards, flyers and other offline marketing Call us now: 866-599-8509
  3. 3. Facebook Business Essentials
  4. 4. Ambient Awareness
  5. 5. Defining Goals • Focus on building relationships • Become the trusted advisor • Create opportunities to meet offline – Photo walks, TweetUps, Meetups, etc. • Tracking what’s working
  6. 6. Other Interesting Facebook Stats • More than 200 million active users • Over 100 million users log on to FB at least once each day • Fastest growing demographic: 35 years old and older • More than 4 billion minutes spent on Facebook daily • More than 6 million users become fans of Pages daily • More than 850 million photos uploaded monthly • More than 10 million videos uploaded monthly Credits: facebook.com/press/info.php?statistics
  7. 7. Your Profile • Starting point or FB Home base • Wall & tab design • Complete Profile – Basic Info – Personal Info – Contact Info – Education / Work
  8. 8. New Usernames • http://www.facebook.com/username • Facebook.com/reggienicolay • Facebook.com/niknik
  9. 9. PRIVACY SETTINGS
  10. 10. AUTO IMPORT TO WALL
  11. 11. Automatic Import of activity •Picasa •Yelp •Google Reader •Last.fm •Pandora •Flickr •Digg •Delicious •YouTube •Blog/RSS
  12. 12. CONNECTION BUILDING & LISTS
  13. 13. Invite Friends Webmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.) Import CSV from • Microsoft Outlook and Outlook Express • Mozilla Thunderbird • Palm Desktop • Palm Desktop (vCard) • Entourage • Mac OS X Address Book • Windows Mail People, classmates & coworkers Search Instant Messaging
  14. 14. •Add up to 1,500 friends per Friend List •Add up to 100 Friend Lists •Friend List titles are not visible by others
  15. 15. “Friend Lists allow you to create private groupings of friends based on your personal preferences.”
  16. 16. STATUS UPDATES, LIKES & COMMENTS
  17. 17. • Post updates frequently • Use links, photos and video • Be fun and resourceful
  18. 18. Featured photos, events, notes , videos , etc.
  19. 19. FACEBOOK PROFILE APPLICATIONS
  20. 20. Facebook Application: Profile Box
  21. 21. Facebook Application: Networked Blogs
  22. 22. Facebook Application: My LinkedIn Profile
  23. 23. Facebook Application: iLike
  24. 24. Facebook BDAYs • Share music with iLike • Record a birthday video with webcam • Share a funny birthday video (ie, YouTube, Hulu, etc) • Send a group birthday card with GroupCard • Add the “Birthday Calendar” application
  25. 25. Facebook Application: Extended Info
  26. 26. FACEBOOK PAGES & GROUPS
  27. 27. Page Features tatus updates earch Engine Optimization (SEO) estrict by age all & tab design
  28. 28. PAGE SETUP & APPS
  29. 29. Choose the default tab for everyone that’s not already a FAN!
  30. 30. Facebook Application: Static FBML
  31. 31. Custom FBML Application •Add as a tab or side of wall •Allow for full canvas use
  32. 32. Facebook Application: Ustream
  33. 33. Facebook Application: Notes
  34. 34. Facebook Mobile: Publish status updates to your Facebook Page via text
  35. 35. Mobile Page Updates
  36. 36. FACEBOOK INSIGHTS
  37. 37. Group Features • Secret, private or public • Discussions, photos, video • Search Engine Optimization (SEO) • Fixed design • Can’t add applications • Messages are sent to Facebook Inbox
  38. 38. Example Group • Group based on city • Photos & Video – Photo walk • Discussions on – Video events – Market Trends – Homeowner Tips – Local vendors – Nightlife • Events – Fun for kids – Meetups – Other local resources
  39. 39. FACEBOOK PROMOTION
  40. 40. Offline Promotion • Custom USERNAME • Add URL to – Mobile Connecting – Email Signature – Business Cards – Website – Newsletter – Email Blast
  41. 41. FACEBOOK DAILY ENGAGEMENT PLAN
  42. 42. Facebook Daily Engagement Plan • Invite and accept new friends • Update your current status • Send birthday wishes (if any) • Leave wall or photo comments/likes • Check and respond to messages • Share a helpful resource (link, video, etc.)
  43. 43. Reggie Nicolay Thank you! – Facebook: http://facebook.com/reggienicolay – Twitter: @cyberhomes Nicole Nicolay (aka NikNik) – Facebook: http://facebook.com/niknik – Twitter: @nik_nik Questions? 866-599-8509

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