2. Idea #1
• Put your signup pitch everywhere
• Emails, stationery, business cards
• Mention your incentive, call to action & URL
3. Idea #2
• Come from a place of
helping
– NOT from selling,
pitching a product or
getting something
4. Idea #3
• Add your sign up form to a prime area of your
website
5. Idea #4
• Make them remember your name
– Make your incentive available on the ‘Thanks for
signing up’ page
– Follow up with a welcome email
6. Idea #5
• Include a sign up link in every blog post
• Include a call to action
7. Idea #6
• Find common ground
• Ask questions; find out what’s really important to
them
• Make a connection
8. Idea #7
• Be specific
• The more specific your offer, the more qualified
your subscribers will be
9. Idea #8
• Don’t wait for your product to
be complete before starting
your list
• Attract subscribers right away
• Offer something directly
related to your product as an
incentive
11. Idea #10
• Use QR codes
• Add to website, business stationery & business cards
• Great way to include your mobile audience
12. Idea #11
• Ask in person
• When collecting business cards, always ask if you
can add them to your list
13. Idea #12
• Make full use of resource boxes
• When writing guest blog posts or directory articles,
include your sign up link in the author’s box
14. Idea #13
• Offer a free webinar, teleseminar or podcast
• Choose a topic that is cutting edge & much needed
• Promise to provide something that no one else does
15. Idea #14
• Use a specific, focused landing page
• NOT your website home page
16. Idea #15
• Use social media apps
• Create custom tabs for your Facebook header
17. Idea #16
• Create a series
• Give away free
teaching
• A series is more
compelling than a
stand alone event
18. Idea #17
• Be visual
• Use rich media
• Draw attention to your deal any way you can
19. Idea #18
• Create a unique domain for your landing page
• Keep it short, dynamic, relevant & easy to
remember
20. Idea #19
• Add sign up URL to
your digital signature
• Forums, membership
sites, ‘Welcome’ page
& social media
‘About’ sections
21. Idea #20
• Pay attention to voice
• Use your authentic voice in your sign up form
• Keep that connection
22. Idea #21
• Seek out interviews
• Podcasts, online radio talk shows, even written
interviews
• Always ask permission to mention your URL
23. Bonus Tip
• Use multiple tactics
• What works for one
person or group may
not work for you
• Use the tactics that
you feel most
comfortable with