The document provides an overview of cool web marketing tools and services including Paper.li, Google Trends, and IF This Then That. It discusses how Paper.li allows users to create online newspapers with custom content and design. Google Trends is described as a tool for finding search trends and comparing keywords. IF This Then That is a service that links apps and automates tasks based on user-defined recipes. The document also lists web strategy and social media tools like Blurb.com, Socialoomph.com, and Hootsuite.com and closes with a quote on the importance of social media.

1. 20th May 2015

2. Mini Master Class:
Some Cool Web Marketing
Tools
Bruce Wade

3. Online Web Strategy
Website
Blog
FaceBook
FaceBook
Page
Twitter
LinkedIn
Gmail
Google +
YouTube
Mailer

4. Cool Web Tools
Blurb.com
Socialoomph.com
Mindmeister.com
Blogtalkradio.com
Hootsuite.com
Spreader.com
Slideshare.com
Screenr.com
Lucidchart.com
Getting-paid.com

5. Paper.li
• Online newspaper
• You determine the content and source
• You determine the frequency
• You create the layout and design
• It does all the work

6. Google Trends
• Look from the inside out in Google
• Find out what people are asking
• Look for trends and cycles
• Compare keywords
• Zoom down to region

7. IF This Then That
• Open an account
• Link your apps
• Create your recipes
• It does all the work

8. Quote
“We don’t have a choice on
whether we do social media, the
question is, How well we do it”
Erik Qualman

9. Bruce Wade
bruce@ei.co.za
www.ei.co.za