The document provides information on using various social media platforms for business purposes. It discusses how Pinterest, Foursquare, LinkedIn and Facebook work and how businesses can create accounts and pages on each platform. It also provides best practices and strategies for using each social media channel to market a business, engage customers, generate traffic, leads and sales. Metrics that can be tracked on each platform are also outlined.

1. Social Media for your business

2. Pinterest | How does it work?
• A pin
• Pinboard
• Pinning
• Repin | Like
• Pin it button
• Pinner

3. Pinterest | Why does it matter?
• Traffic
• Links
• Leads
• Social Sharing

4. Pinterest | Create an account
• Invitation only
• Optimize your profile
• Avoid self promotion
• Create pinboards
• Following
• Engage with other pins
• Promote through other channels
• Make the best board on a specific topic

5. Pinterest | for marketing
• Feature visual content VISUAL CONTENT
• Create UG pinboard • Content you have
• Avoid self promotion • Strong visuals in posts
• Host a contest • Infographics
• Add a ‘Pin it’ button • Ebook & Book covers
• Gather insight into your • Photo’s of your
buyer personas costumers
• Stand out as an thought
leader

6. Pinterest | for marketing
• Create a video gallery
• Use hashtags
• Feature offline events
• Showcase your business personality
• Ad links in the description of your pins

7. Foursquare | How does it work?
• App | Mobile site
• Register
• Check-in
• Leave tips and leave them for others
• Become the mayor
• Badges & Points
• Share
• Images

8. Foursquare | for marketing
• Claim your venue Specials
• Add specials • Swarm special
• Analytics • Friends special
or • Flash special
• Brand pages • Newbie special
• Partner Badges • Check-in special
• Loyalty special
• Mayor special

9. Linkedin | why
• Acquire new customers • Win new business by
through online answering questions in your
recommendations and word of area of expertise
mouth • Raise funding
• Keep in touch with people who • Keep your friends close and
care most about your business your competition closer
• Find the right vendors to • Convince potential customers
outsource services you’re not of your expertise by sharing
an expert on unique blog content
• Build your industry network— • Network with peers in your
online and in person industry for repeat business
• Get answers to tough business referrals
question

10. Linkedin | complete your profile
• Upload a professional image
• Create a compelling headline
• List your current position and at least 2 past
positions
• Complete the ‘summary’ and ‘specialities’section
• Give recommandations before you aks for them
• Complete ‘interests’and ‘groups and
associations’

11. LinkedIn | Optimize your profile
• Edit your public LinkedIn URL
• Costumize your website listings
• Include a link to your Twitter account
• Make your entire profile visible for everyone

12. LinkedIn | Applications
• Slideshare
• Reading List Amazon
• My travel and events
• Blog link
• Polls

13. Linkedin | Build your network
• Connect with your direct network
• Add previous colleagues and classmates
• Browse the networks
• Advanced search
• Join relevant groups
• Save people searches and create an alert
• Follow the updates

14. Linkedin | Market your business
Setting up a company page
• Edit the description of your company page
overview
• Add keywords in de specialities section
• Pick industry | location
• Link to blog rss
• Post status updates

15. Linkedin | Market your business
Create an effective group
• Use other social media to promote
• Linkedin group policies
• Group engagement strategy
• Link to blog rss
• Post status updates

16. Linkedin | Market your business
Develop leadership
• Status updates
• LinkedIn answers

17. Linkedin | Market yourself
• Give before asking favors
• Connect with everyone
• Make your interactions personal
• Use advanced applications to promote your
content
• Create a call-to-action
• Create a DirectAd

18. Linkedin | Measure ROI
• LinkedIn reach
• Monitor the interactions in your groups
• Track your developing leadership
• Compare before and after campaigns
• Analyze your leads and sales

19. Facebook | why?
• Get found by people • Facilitate Word of Mouth
• Connect and engage with Marketing
costumers and prospects • R&D | Product testing
• Create a community • Press Releases
• Promote other content • Employee Recognition
• Generate leads • Product or Service
• Customer Service Catalogue
• Coordinate Special • Contests
Events • Email Newsletter

20. Facebook | pages vs. profiles
Pages Profiles
• Multiple admins • One admin
• By default public • ‘Private’ by default
• Categories • Friends with mutual
• Likes without acceptance
approval

21. Facebook | promote your page
• Create an engaging Page
• Leverage the viral nature of Facebook
• Draw on your existing network
• Make your Page publicly searchable
• Use Facebook Ads for an extra push

22. Facebook | timeline for pages
• New cover photo
• Sequential timeline of key events and posts including fan
comments and ability to edit the content
• No default landing pages
• Only 4 visible tabs (and one of these has to include
photos)
• Admin section including direct messaging and activity log
• Posts by others mentioning your brand may appear in
your timeline

23. Facebook | groups vs pages
Groups Pages
• Common interest • ‘fans’
• Message • Update
• Admins listed • Admins behind the
• Basic applications scenes
• When members join or • Almost all apllications
engage with the group, • When users become a
action is distributed in fan or engage with the
News Feeds Page, action is
distributed in Feeds

24. Facebook | Best practices
• Be interactive, fun • Use Facebook to
and helpful grow your email list,
• Embed videos on and vice versa
your page • Introduce new
• Connect FB to the products first on FB
outside world • Integrate social
• Contests content
• Integrate with • ‘Like’ other
traditional advertising businesses pages

25. Facebook | Metrics
• Overview
• Likes
• Reach
• Talking about this
• Check-Ins