This document provides an agenda and information for a social media workshop on Facebook and LinkedIn. The workshop will cover how to create effective Facebook fan pages and profiles, use Facebook ads, and leverage LinkedIn for recruiting and professional development. It discusses tactics for both platforms like engaging fans, rewarding customers, monitoring insights and analytics, and protecting brands. The goal is to help businesses effectively use social media for low-cost marketing and recruiting.

1. Anguilla Chamber of Commerce Social Media Workshop 4
Facebook + LinkedIn
LeRoy Hill PhD
@leroyh
leroyhill@gmail.com

2. Workshop Agenda
• Create effective Facebook Fan Pages.
• Design effective elements for Facebook fan pages
• Develop a winning Facebook profile
• Measure Facebook Fan Page impact
• Decide on best way to use Facebook Ads
• LinkedIn for recruiting
• LinkedIn for continuing professional development
• Review mistakes to avoid

3. Facebook
• Over 900 million
users.
• Exceptional low cost
marketing

4. Time-Line

5. Understand
Personal Profile
Vs
Business Fan Page

6. • Personal profiles have friends
Personal Profile
• Limit 5000 friends
• Mutual Acceptance

7. Business Pages are Fan Pages
- Business Pages have fans - No limit on fans -One-way

8. So you want
Facebook Fan
Page?

9. Special rules
regarding
usernames
Fan Page Rules
https://www.facebook.com/help/?page=174999945886703

10. Note !!
• If you reserve your company name for your
personal account, you won’t be able to use it
for your Business Fan Page so you may want to
create a Page before registering your
company’s name.

11. •Consider securing your
company’s username.

12. • Use hyper-local
Ads on Facebook
as a measurement tool

13. Content of your Fan Page
- Overview of company
- Website and contact info
- Press releases
- Videos
- Blog RSS
- Twitter updates
- Company news and status
- Customer interaction

18. Facebook Fan Pages – Coke STORY
• Coke Fan page was started by two regular users
• In seven months grew to 3.3 million fans
• Facebook changed rules and didn’t allow users to
create branded pages
• Coke teamed up with the creators of the page, flew
them to HQ, gave them a tour, brought them into
meetings, brainstormed ideas, made them part of
the company, let them be real evangelists
• Let your customers build your products
• Be creative – do something unexpected

19. • More than just Liking or getting more fans

20. Measure…Metrics
Fans
Likes
Influence Demographics
Web Traffic Dialogue/Interactions
Ads
Subscription
Listening / Monitoring
Analytics
•Hootsuite
•Google Analytics •SocialTalk
Facebook Insights
•Webtrends •Wildfire
•Omniture •Momentus
•Tweetreach •Conversocial
•Google Alerts

21. BASIC Strategy
Focus on turning Fans into brand
Evangelists

23. http://www.socialmediaexaminer.com/21-ways-non-profits-can-leverage-social-
media/

24. http://simplymeasured.com/free-social-media-tools

25. Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman

26. Privacy Concerns
Customise
- Privacy settings
- Application settings
- Notifications

28. Tactics
• Offer discounts for your fans.
• Comment of fan post rather than just drop a
post or picture or link.
• Make your fan feel special
– Photo of fan of the week
– Invitation for open house

29. Tactics
• Create landing page to encourage non-fans to
become a fan
• Offer deals, discounts and incentives
exclusively for your fans
• Create fan page not personal page

30. Tactics
Let users know what to
expect from you once they
click
Like

31. Sharable
• Share photos and behind the scenes
info about your business. Even
better, give a glimpse of developing
projects and events. Users come to
Facebook to get and share the
latest, so give it to them!

32. Tactics
• Offer people value to
follow you.
– Offer resources:
photos, links, files

33. Reward your customers.
• Surveys, competitions,
short polls provide an
avenue to help direct
company decisions.
• Tweet updates about
special offers, discounts
and time-sensitive
deals.

34. Tactics
• Ask questions of your
followers to glean
valuable insights and
show that you are
listening.

35. Tactics
• Respond to
compliments and
feedback in real time
• Use twitter to offer
real-time customer
service

36. Champion your stakeholders
• Like and reply publicly
to great items posted
by your followers and
customers.

37. Protect your brand
• Create a brand profile
– Custom background
image
– Company logo as profile
photo
– Include contact
information

38. Part 2

39. is world’s largest Professional
Social Network with:
– Resume
– Expertise
– connections
– Recommendations
– Link to social channel
– Link to company blog
• Over 150 million users
• All fortune 500 companies
• 170 countries

41. • Add connections to increase
visibility

42. Show all affiliations in profile (Educational
instructions, companies, groups, activities) to
improve your
connectability

43. Encourage your employees to:
– setup complete profiles on
LinkedIn.
– Join professional development
groups

44. Make your profile public with custom URL to
improve your Google Page
Rank

45. Increase
interaction by adding
Link your Twitter stream to your
account

46. • Include your profile in your email signature to
improve your connectability

47. • Add link of your blog or website to your profile
to increase search engine
results.

48. Job hunting?
Do some research on company or
company personnel.

49. –Import your contacts from your address
book
–Invite friends to introduce you to others
–Solicit recommendations
– post comments and ask questions in
groups.

50. THANKS
www.hillconcepts.com
Twitter: @leroyh

51. Workshops 5
•
Workshop 5 – Business blogging+ ……. July 17, 2012