1. Top Ten Tips for Business
Success Online
Dan Eagar
Marketing Executive
Visit Peak District & Derbyshire
Destination Management Organisation
2. 1. Advertise on
www.visitpeakdistrict.com
• Get a DMS (Destination Management System) record for
your property, attraction, restaurant, cafe, etc. listed on
a searchable database
• July saw a new record of 83,000 unique visitors!
• These visitors looked at 975,000 property records in that
time – they could be looking at your record soon!
• Wide range of advertising options available from banner
adverts and special advertising positions from as little
£20 per month
5. 2. Your website
• Sounds obvious, but keep your website up-to-
date – availability, events, attractions and
itineraries
• Imagery – use lots of beautiful and inspiring
images – we can help you with these if
necessary!
• Video – embed as much video content as
possible – again, we can help get you started
here!
• Reviews - Love them or loathe them!!
6. 3. Email
• Check and respond to emails on a regular
basis
• Set auto-response – “your email was received
safely and we aim to get back to you as soon
as we can”
• Use this as a chance to up-sell another
product or service or promote a special offer
7. 4. Facebook
• Claim your business name now!!
• Like our pages
Visit Peak District – over 2,200 likes
Active Peak – new and growing!
8.
9. 5. Twitter
• A great way to spread the word
• Follow and mention us in your posts:
Customer facing
@vpdd (3,927 followers and counting!)
@activepeak (502)
@peakweddings (117)
Industry facing
@vpddindustry (741 followers)
• Don’t tweet aimlessly, prompt a reaction by linking to something
or by asking a question
• Use a url shortener so that links don’t eat into your 140
characters!
10.
11. 6. Blogging
• If you’re in business you must have something to talk
about and tell people! - Tell them using a blog
• Blogs are read and shared by people using all the
social media platforms
• Blogs are very SEO (Search Engine Optimisation)
friendly due to the user-generated content and links
rather than commercial advertising
• Make sure people can post a comment on your
blog!!
12.
13. 7. Pinterest
• Relatively new – launched in early 2010
• Visually driven using images rather than just
text
• Create pinboards based on certain interests,
for instance, Food & Drink
• Use Pinterest as a dashboard for Facebook
and Twitter
• But its just another social media site!!
14.
15. 8. YouTube
• The second biggest search engine in the world
• 1 Trillion Views in 2011, a 43% increase on 2010
• 490 million unique users worldwide per month,
with 92 billion page views each month
• More than 400 tweets per minute containing a
YouTube link
• Over 150 years worth of video watched every
single day on Facebook
16.
17. 9. E-shots
• If you have an existing database of email address
why not think about sending an e-shot
• Plentiful free software available online such as
MailChimp.com
• If you don’t currently collect your customers
email addresses consider doing so
18. 10. Surveys
• Whilst doing an eshot, give a survey a try!
• With SurveyMonkey.com you can make and
send your own online survey for free
• You can also analyse your results
• Try it out for customer feedback, product
development or event planning!
19.
20. To summarise
• Get a presence on • Tell all on your blog!
www.visitpeakdistrict.com • Pin down your interests
• Optimise your website by on Pinterest
keeping it up-to-date • Become a movie-maker
• Keep on top of emails • Send out e-shots
• Get posting on Facebook • Ask your customers
• Get Tweeting on Twitter opinions with a survey
Editor's Notes
1 - another way of doing this through the blog! 2 – we can send over some imagery 3 – Online videos are 53 times more likely to get a first page Google ranking than a text page (Forrester Research Study) YouTube second biggest search engine in the world YouTube had 1 Trillion Views in 2011, a 43% increase on 2010. YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. There are more than 400 tweets per minute containing a YouTube link. Whilst on Facebook over 150 years worth of YouTube videos are watched every single day. 4 – TripAdvisor recently reached 75 million reviews!! With 56 million unique visitors
Someone checked their emails once a week at local library!
There is nothing stopping others from claiming your name or at least a name you like!
Blogs are simple to create, easy to maintain and cost nothing. They enable you to post regular up to date local information, new photos and customer feedback. Services like Blogger automatically render a Mobile friendly version of the site so your content can be accessed by smartphone users. Importantly, Google has changed the way it rates websites in the last year: Sites with regular updates of new content do better than static sites. A Blog embedded or linked to your main website is the easiest way to refresh your website. Google Likes Blogs! Things to write about if you’re stuck: Going Out List the best five restaurants in town in YOUR opinion, customers are interested in your recommendation and why. You can do the same for local Visitor Attractions, Shopping and Nightspots. FAQ Provide answers to the five most common questions your guests ask your receptionist. Interviews with happy customers Offer satisfied customers a free meal in exchange for an interview about the holiday in your hotel. Take some quality photos of them enjoying the facilities and publish the interview as a Blog post. Events Provide details of what events are on locally. Sharing this type of information encourages loyalty, gets people talking about how good your service is and keeps Google happy.
In answer to last point: maybe but in January 2012 the site reached 11.7 million unique visitors, making it the fastest site ever to break through the 10 million unique visitor mark A mostly younger female audience. The most popular categories on Pinterest that got the most popular pins are food & drink, DIY & crafts, and women's apparel Can you afford to ignore it?!
GET A CHANNEL ON YOUTUBE AND START BUILDING UP CONTENT
Here’s an example sent just yesterday asking people what they think about supply chain membership – product development
