What are some key ideas to creating an effective website? Here are some good and bad pointers to ponder.

1. Effective Websites
29th July 2015
Slides available on EI FaceBook page via SlideShare

2. Mini Master Class:
Effective Websites
Bruce Wade

3. What makes a website effective?
• Big Clear pictures?
• Bright colours?
• Lots and lots of writing?
• Music?
• Flashing banners?
• Adverts?

4. What makes a website effective?
• Design and layout
• Engaging Copy
• Social Media integration
• Compelling call to action
• Well placed video

5. Design and Layout
• Clear and easy to read
• Focus points that lead the eye
• Call to action hot spots
• Simple and effective colour palette
• Above & below the fold
• Be mobile compatible

6. Anatomy of a website
Header
Initial information
Call to
Action
Fold
Menu
Footer

7. Features Vs Benefits
• This is me, we are great, we do this, we are
the best
• This is what we do for you to meet your needs

8. Engaging copy
• Talk with the readers not to them
• Adult to adult
• No jargon and acronyms
• Engage readers
• Ask questions
• Compel them to take action

9. Blog
• Regular blog articles
• 300 words
• Use pictures and videos
• Engage with call to actions
• Allow sharing and comments

10. Engaging copy
• Talk with the readers not to them
• Adult to adult
• No jargon and acronyms
• Engage readers
• Ask questions
• Compel them to take action

11. Social Media
• Be fully inclusive in Social Media
• Link to
• Repost from and to
• Share, like, retweet, copy, comment and reply

12. Final comments
• Make your website an experience
• Add the ‘toy’ to the cereal
• Prompt action
• Get them back for more

13. Quote
“A blog is just a blog until it engages lives
then it becomes a powerful tool.”

14. Bruce Wade
bruce@ei.co.za
www.ei.co.za