The document discusses setting up and optimizing the new Facebook timeline for real estate agents, including adding a cover photo, profile picture, pinning important posts, highlighting posts, and using apps to provide information about listings, blogs, and contact details. It also provides examples of creative cover photos and recommends posting types of content like links, questions, videos and photos to engage visitors initially.

1. The New Facebook Timeline
Webinar by Atim Ukoh
Director of Social Media
Webtech Dezine

2. Introduction
• Questions: Email atim@mm4a.com
• Ask about our listing presentation software www.realprosuccess.com
• Ask about our RECO approved Training courses (Online and Offline)
www.e2000training.com
• Type questions in the Chat box after the webinar

3. Setting Up
• Go to www.facebook.com
• Scroll down and click on Create a Page
• Select Local Business or Place
• Select Real Estate from the drop-down Menu
• Type in your information about your Business
• Click on Get Started
• If you already have a Facebook Account sign in with that or enter your email and
follow the instructions.
• Add a Profile Picture, Add a Cover Photo, Invite Your Friends, Upload your Email
Database. Have 5 posts handy to post on your wall so when people come, they
have something to see on your page. You can change the date on posts so it
seems like its over a certain number of days and not at the same time. Click on the
pencil tool beside the post and you would see Change Date. The types of posts to
have up are; Links from your blog, The most commonly asked question by your
clients, Video, Photos of listings, Information about your farm area.

4. Old Facebook vs. New Facebook
Old Facebook Page New Facebook Page

5. Differences between the Old and New Facebook
Old Facebook New Facebook
• Photo Strip • Cover Photo
• Bigger Profile Picture box • Smaller profile picture box
• Landing/welcome tab were • Apps are not default landing tabs
default cover pages • Pin and highlight post
• Cannot pin or highlight a post • Can change the date of posts
• Cannot change the date of posts

6. Elements of Facebook Timeline

7. Cover Photo
• Dimension 850 x 315 pixels
• No call to action
• No contact information
• No Purchase or Price information
• No reference to Facebook site features. E.g. “Like this page or share this
page”
• Tips: Photos of your newest listing, picture of your team, current website
banner without contact information, photo indicating the page is about
real estate.
• You could also have a photo of yourself and have some text on the photo
saying John Doe, Sales Representative Oakville Area specializing in
Townhouses etc. You should have this in fancy readable font.
Be creative!

8. Examples of Creative Cover Photos

9. Examples of Creative Cover Photos

10. Profile Picture
• 180 pixels wide
• Use a square image for best results
Tips: You can use your face or company logo.

11. Pin a Post
• Ability to pin important posts to the top.
• Click on Edit Pin to Top
• Pin posts that you want people to identify you by. For example a post
about the types of properties you sell and photos should be pinned to the
top.

12. Highlight a Post
• Ability to highlight a post and make it larger on a page for emphasis.
• Click on the star button.
• Best to highlight videos of listings or photos of listings to draw attention to
the post.

13. Apps
• Possible apps to have: Landing tab(welcome or cover page), Twitter,
YouTube, Listings, Blog, Contact form, Events, Notes
• Dimension: 111 x 74 pixels
• Re-name Apps
• Option of 12 Apps

14. About Section
• Your description with keywords both long-tail and short-tail.
• Your website link and links to other social networks
• Your Contact Information
• You can pull the description from your meta description on your website

15. Admin Panel
•You can check notifications
•Check people that have liked your page
•Check messages people have sent
•Invite friends and upload database
•Edit your page
•Check your page insights/analytics
•Protect your page
•Request Name change

16. Listing Presentation
• Listing Presentation Software – Pro-Presenter
• 4 themes to choose from – Urban, Tech, Aqua, Family
• One-time fee of $199 – Email atim@mm4a.com for more info
• View demo at www.propresentertrial.com (Best viewed in Internet Explorer)

17. E2000 Training Courses
•RECO Approved CE Courses
•Real Estate trainer with 34 Years
of Training Experience.
•Specialization is Internet
Marketing and Social Media
Networking.
Online Training Click Here Live Training Click Here
Private Coaching Click Here

18. Got Questions???
• Email: atim@mm4a.com
• Like the Gabrielle Jeans Facebook Page
www.facebook.com/smartagentnow