A look at the theory and principles of innovation in an emerging market for small to medium businesses

1. Innovation – is the future here?
7 June 2016

2. The Innovation Curves
7 Principles of Innovation
3 Types of Innovation
Bruce Wade

3. Product Life Cycle
Time
Effectiveness
Introduction
Popularity
Plateau
Decline
Innovation Required

4. Gartner Hype Cycle
Time
Visibility
Technology Trigger
Peak of inflated Expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity

5. Innovation Diffusion
Innovators
Techies
2.5%
Try It
Early Adopters
Visionaries
13.5%
Get ahead of the heard
Early Majority
Pragmatics
34%
Stick with the heard
Late Majority
Conservatives
34%
Hold on
Laggards
Sceptics
16%
No Way

6. Technology S curve
Time
Performance
New innovation
Tech Improvement
Mature Technology

7. Technology S curve
Time
Performance

8. 7 Principles of Innovation
1. Quest for continuous learning
2. Learn from mistakes
3. Scan for opportunities
4. Embrace ambiguity
5. Balance different view points
6. Express your thoughts
7. Recognise ‘systems’ relationships

9. Types of Innovation
• Market Pull
– Problem exists, need solution, innovation, sales
• Technology Push
– Technology breakthrough – create a need, sales
• Frugal
– How to do more with less, cost saving, environment
• Marketing
– Barrier to market, innovation, sales

10. Quote
“Be innovative,
but always learn
from those before you”

11. Bruce Wade
bruce@em-solutions.co.za
www.em-solutions.co.za