class taught 2-20-28 at Jefferson County Library, Arnold MO

2. Thank you for attending!
• Why have a Facebook presence
• Creating your business page
• Important settings
• Business manager
• Assigning roles & partners
• Advertising on FB (overview)

5. Traffic from Facebook

6. Still Growing

7. 6 Steps to Creating a Business Page

10. Let’s Talk about NAPs

13. • 180 x 180
• Square is best
• Your logo
• A product
• Storefront

14. • 851 x 315
• Simple picture
• Storefront
• USP / Mission Statement
• Other saying
• Product(s)

17. Invite Your Friends

18. Add Additional Details
• Short description
• Business hours
• Username
• Your URL

19. Another Opportunity to Rank in Google

20. facebook.com/RedCanoeMedia
Vanity URL
facebook.com/username - 25 likes

21. Add a Button

22. Page Insights

23. Engagement by Post

24. business.facebook.com

33. Facebook Advertising

34. Organic Reach Disappeared

35. Cost Effective

36. Exceptional Targeting

38. Who are These People?

39. Defining Personas
bit.ly/RCMpersonas

40. Custom Audiences

41. The ‘Pixel’

42. The ‘Pixel’

43. The ‘Pixel’

44. Pixel Your Site WP Plugin

45. You Need the Data
180 DaysNow

46. Expanding Reach with Custom Audiences

47. Website Visitors (Pixel)

48. Budget & Strategy
redcanoemedia.com/facebook-ads-strategies/

49. Ad Campaign Layout

50. Lots of Moving Parts

51. Free Training on Facebook Advertising
cf.redcanoemedia.com/fb-ads-101

52. New Targeted Traffic at Your Fingertips

53. Have Questions?
will@redcanoemedia.com

54. • Digital Marketing 101 – Wed March 7
• Beyond the Brochure – Wed March 21
• Ecommerce & WordPress – Wed April 4
• Advanced Digital Marketing – Wed April 18
Upcoming Classes

55. • How to Identify Your Best Content
• 6 Ways to Get More Engagement with Video
• Optimizing Your Content for Voice Search
• 4 Practices for More Traffic with Instagram
Learn More about Marketing Your Business

56. Learn More about Marketing Your Business

57. THANK YOU!
314-514-5SEO
redcanoemedia.com