2. Presenters
Julie Foley
Director of Affiliate Success
@julie_foley

3. Why Contests?
• Build Audience, Page Views and
Brand Awareness
• Generate Sponsorship & Ad
Revenues
• Build User Database for Email
Marketing
• Grow your Facebook Likes
• Allows for you to enter Agency
Model and build contests for
advertisers

4. Agenda
• Father’s Day Photo Contest Overview
• Custom Case Studies
• UPICKEM Resources
• Additional Success Tactics
• Q&A

5. Why Fathers Day?
• # 6 most popular contest type run
on the UPICKEM platform
• Reaches Key demographics
• 70.1 million Estimated number of fathers
in the US
• 39% have an annual income of $50K or
more
• Great advertiser potential
• 8,111: Number of men’s clothing stores
• 16,010: Number of hardware stores
• 22,116: Number of sporting goods stores

6. Template Contest Overview
• Contest template that can be locally
branded and run on your site
• Default Dates:
• Submission period: May 21- June 3
• Voting period: June 4 – June 17
• All dates and branding can be
changed
• The only submissions that show up
in your contest are the ones from
your market
• Play Anywhere
• Contest is accessible via website,
Facebook, mobile and tablet

7. Template Contest Overview
• Prizes
• Local prizes can be added
• This is not a National contest
There are no national prizes
• Winners
• Can be determined by
highest number of votes OR
by panel of judges

8. FAQ
• FAQ in User Manual
• How do I request this turnkey contest?
• Can I alter the branding?
• Who approves entries and comments
• Can I alter the dates?
• Are there national prizes?
• Can I add local prizes?
• Can I edit rules?
• Can I change voting limitations?
• Can I customize registration page?
• Can I add email opt-ins?
• Do you have a sales kit?
• With new layout of Facebook for brand
pages, can I still Like-Gate this contest?

9. Adding Contest to your Site
• Template Contests
• Login to Admin Tool
• Click on Father’s Day to add it
to your site
• Custom Contest
• Login to Admin Tool
• Create your own contest
• Photo
• Essay
• Video
• Sweepstakes

10. Resources
• Fully branded Father’s Day
contest
• Contest overview
• Print & web promo ads
• Advertisers to consider
• Sales PPT
• User Manual & FAQs

11. Template vs. Custom
Template
• Turn-key
• Ad templates
• Resource Center
• Contest creation done for you
Custom
• Unique
• Stands out in your market
• Additional “Father’s Day” contest ideas
• Man Cave Makeover
• Grilling Recipes
• Daddy’s Day Out Sweepstakes
• Father-Son Look-alike
• Why My Dad’s the Best (Essay or Video)
• Father’s Day Photo Contest (custom branding)

12. Custom Contests
Kearney Hub
Kearney, NE
Father’s Day Photo Contest 2011
• 3 major sponsors; 5 supporting sponsors
• 191 Submissions
• 37,827 Votes

13. Custom Contests
KXLT
Rochester, MN
Like Father, Like Son
• 48 Submissions
• 676 Registered Users
• 6936 Votes

14. Custom Contests
Appeal Democrat
Marysville, CA
Father of the Year
• 27 Submissions
• 931 Registered users
• 6,483 Votes

15. Additional Success Tactics
• Facebook
• Mobile & Tablet
• Custom Emails
• Secure prize partners

16. Facebook
• Add to your Facebook page
• Add to your sponsor’s
Facebook page
• Add Like-Gate for both you
and your sponsor
• Power your social strategy!

17. Mobile and Tablet
• Turnkey mobile version is branded
with contest logo
• Customize mobile version with
sponsor ads
• Turnkey tablet version will mirror
website look & feel
• Tablet version of custom contests can
also mirror your website look & feel
• Power your mobile strategy!

18. Custom Emails
• Initial invite to your promotion
database
• Reminder emails to registered
players
• Submission received/approved
emails
• Email friends/entry link
• Results/wrap up email

19. Identify Prize Partners
Secure prize partners
• Offer advertising in exchange for
runner-up and grand prizes
• Announce winners on your
website, on Facebook, through
eBlasts, on-air or in print

20. Questions
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley