Vision, mission, values and strategic focus areas are key components of an effective business strategy. The document outlines these components, including defining a vision as the desired future state of the business, the mission as how the vision will be achieved, and values as the guiding principles for employee behavior. It also discusses developing a strategic plan to deliver the vision through setting goals, projects, and key performance indicators to track progress.

1. 1st July 2015
Slides available on EI FaceBook page via SlideShare

2. Mini Master Class:
Business Strategy
Bruce Wade

3. Vision
Promise
Mission
Values
This is the picture of what the future
looks like with your business having a
major impact: (Where you are going.)
A sense of purpose of your
business. How you and the
business will achieve the vision.
(What you must do)
The belief and behaviour of the
business and the employees.
(How you do it)

4. Focus Areas
Strategy
Projects
Goals
Outcomes
Actions
The plan to deliver the Vision at a
detailed level.
AccountabilityWIGS – Wildly Important Goals

5. Dashboard
Current:
Goal:
By:
Half way:
By:
Values
Weekly Sales
R25 000
R45 000
R35 000
Sept 2015
Oct 2015

6. Quote
“Don’t fool yourself: having a
strategy map is not the same as
having a strategy”
Jeroen De Flander

7. Bruce Wade
bruce@ei.co.za
www.ei.co.za