The document provides an overview of using Facebook for business purposes. It discusses how marketing has evolved from the traditional 4 P's to the 4 C's of creating, curating, connecting, and culture. It emphasizes that word-of-mouth marketing online is important and reviews best practices for using a Facebook profile and page for business, including building likes, using hashtags and locations, and driving traffic to external websites. The document concludes with reminders about Facebook etiquette for businesses.

1. 17th June 2015
Slides available on EI FaceBook page via SlideShare

2. Mini Master Class:
FaceBook for Business
Bruce Wade

3. Website
Blog
FaceBook
FB Page
Twitter
LinkedIn
GMail
Google +
Youtube
Mailer

4. Marketing has changed
• The 4 P’s are out
• The 4 C’s are in
– Creating
– Curating
– Connecting
– Culture
• Word of Mouth = World of Mouth
P
C

5. Online is NOW
• Our Customers are demanding ‘always on’
• Peer reviews are trusted above adverts
• Online crowds attract sales
• Recommendations and links are vital
• Conversation clouds are the new SEO

6. FaceBook Profile
• Personal page
• About you and your activities
• Linked to your friends
• Profile picture, not your dog, cat or baby
• Banner picture of activity or friends

7. FaceBook Page
• Business Page
• Business name, picture and banner
• Picture 300 X 300 – logo or image
• Banner 850 X 350 – logo and text
• 25 likes = url
https://www.facebook.com/EntrepreneurIncubator

8. FaceBook Groups
• Closed or open
• Members not likes
• Specific focus or purpose
• Not displayed elsewhere
• Not good for marketing or wide networking

9. Building Likes for Your Page
• Start with people you know
• Ask for likes
• Buy likes
• Always ask for likes using banners and emails
• Celebrate like milestones

10. FaceBook Marketing
• NEVER sell on FaceBook
• Link back to a web landing page
• Drive traffic to your own blog and web
• Use #tags and @name and location check-in
• Run campaigns on FB to gain traffic
– Boost post
– Promote Page
– Promote website

11. FaceBook Etiquette
• Never engage clients online
• Never post pics or jokes not in line with your
business
• Never mix business and personal
• Celebrate and engage
• Never run others down

12. Quote
“FaceBook is now the world’s
largest community, get involved or
get left out”

13. Bruce Wade
bruce@ei.co.za
www.ei.co.za