Digital marketing tips for childcare and daycare providers.

1. Digital Marketing
for
Child Care Providers
Presented by:
Pam Sissons
eVision Digital Marketing, LLC

2. “How am I supposed to grow my
business?”
1. Website
2. Social Media
3. Digital Word of Mouth

3. How will a website help my childcare
business?
• Promotion: Be seen where your target market is!
• Proof: Share your experience
• Visibility: Easy access
• Usability: A tool for parents

4. Website What Not To Do: 5 Golden Rules
1. No Website
2. Poor Design
3. Spelling & Grammatical Errors
4. No Contact Information
5. No images
Free website resources:
Wix.com
Weebly.com
SquareSpace.com
Wordpress.com

5. 2. Website: Poor Design

6. 3. Website: Spelling & Grammar

7. 4. Website: Missing Contact Information

8. 5. Website: No Photos

13. Website Marketing
• Search engine Optimization

14. Website Marketing
• Google Map Listing (Google My Business)

15. Website Marketing
• Local Listings

16. SOCIAL MEDIA

17. How will Social Media help my
childcare business?
• Promotion: Be seen where your target market is!
• Proof: Share your experience
• Visibility: Easy access
• Usability: A tool for parents
Facebook – Twitter – Pinterest - Google+ - YouTube - Instagram – Ustream - and more…..

18. #1 Consideration: Privacy
DO NOT:
• Share photos of a child on social
media without a signed parental
permission
• Do NOT give out children’s names
via tagging or post
• Reference upcoming events with
specific dates, times, names
• Post sensitive information of any
kind
• Have a social media policy in
place for staff

19. Facebook for Childcare Providers
Facebook Business Page Facebook Group (Private)
For promoting your business For engaging with parents
Share event images (with permission) Share event images (with permission)
Post newsletters, events, business images, offers Post newsletters, events, business images, offers
Share information, articles and tips Share information, articles and tips
Reviews/testimonials about your business More personal engagement
Takeaway:
To promote your business: Create a business
page
To support parents: create a private group

20. Facebook Group Privacy Settings
https://www.facebook.com/help/220336891328465

21. Facebook Business Page Marketing
• Cover Image: Engaging, attention getting, informative
• Complete the About Section fully to help you get found in search
• Contact Information
• Add FB Like box on your home page

22. Facebook Tips
• When you ask your fans to like a post,
there is a 3x higher like rate
• When they are specifically asked to
comment, there is a 3.3x higher comment
(engagement) rate than when they are not
asked to comment
• When fans are asked to share a post, the
share rate is 7x higher than those posts
not asking for shares
Promote posts for increased
engagement!

23. Facebook Ads: Pay to Play
• Less than 16% of fan base
are seeing our posts in
their newsfeed
• When you ask your fans
to like a post, there is a 3x
higher like rate

24. Pinterest for Business
http://www.business2community.com/pinterest/10-essential-rules-effective-pinterest-marketing-2015-01176881#d0BvhDy2FGmBgAKf.97
• Add keywords to Boards
and Pins. Be consistent
• Be active and reshare
• Be engaging…why you?
• Graphics!
• Diversify your Boards
(Activities, field trips,
events, etc.)

26. Pinterest Tips
• Have your business name as your
Pinterest profile username
• Connect with Facebook and Twitter
• Add link to your website
• Use Keywords in your Pins
• Use hashtags in your Pins #color
#matching
Use Graphics

27. Other
Google+
LinkedIn: Professional, look for
employees
YouTube: Great for
optimization, sales tool!
Twitter
Instagrem
eMail Marketing
uStream

28. Resource
s
WEBSITE BUILDERS:
• Wix.com: www.wix.com
• Weebly: www.weebly.com
• WordPress: www.wordpress.com
SOCIAL MEDIA:
• Facebook Privacy Tips
• Using Social Media to grow Enrollment
• How to Reach Facebook Support
• Call Now Button for Local Businesses
• Free Facebook Training
• Some social media posts to look at:
https://www.facebook.com/carelulu
OTHER STUFF:
• Email Marketing: MailChimp.com – up to 2,000 addresses free
• Free Images for your Website:
• www.Pixabay.com
• Www.morguefile.com

29. Thank You!

30. Thank you for your time
today!
• Website Design
• Organic SEO & SEM (paid search)
• Brand Development
• Graphic Design
• Blog and inbound marketing plans
• Copywriting & Content Development
• Social media strategy
• Statistical analysis
• Consulting Services
© 2016