This document provides information on using various social media platforms for business purposes, including Facebook, YouTube, Twitter, and LinkedIn. It discusses setting up business pages and profiles on Facebook, building likes, and Facebook marketing strategies. Guidelines are given for using Facebook etiquette and engaging customers. The document also outlines setting up a YouTube channel, creating playlists, uploading and describing videos, gaining subscribers, and using YouTube analytics and monetization features to earn money from video views.

1. SNAPPY WORKSHOP
FaceBook and YouTube for Business

2. Platforms
Website
Blog
FaceBook
FB Page
Twitter
LinkedIn
Gmail
Google +
YouTube
Instagram

3. FaceBook Profile
• Personal page
• About you and your activities
• Linked to your friends
• Profile picture, not your dog, cat or baby
• Banner picture of activity or friends

4. FaceBook Page
• Business Page
• Business name, picture and banner
• Picture 300 X 300 – logo or image
• Banner 850 X 350 – logo and text
• 25 likes = url
https://www.facebook.com/EntrepreneurIncubator

5. FaceBook Groups
• Closed or open
• Members not likes
• Specific focus or purpose
• Not displayed elsewhere
• Not good for marketing or wide networking

6. Building Likes for Your Page
• Start with people you know
• Ask for likes
• Buy likes
• Always ask for likes using banners and emails
• Celebrate like milestones

7. FaceBook Marketing
• NEVER sell on FaceBook
• Link back to a web landing page
• Drive traffic to your own blog and web
• Use #tags and @name and location check-in
• Run campaigns on FB to gain traffic
– Boost post
– Promote Page
– Promote website

8. FaceBook Etiquette
• Never engage clients online
• Never post pics or jokes not in line with your
business
• Never mix business and personal
• Celebrate and engage
• Never run others down

9. FaceBook Business Page
Banner
315 X 851
Profile pic
300 x 300
Messages Insights Post info
About
Settings
Action
button
Apps
button

10. YouTube
• Created in 2005
• Not just a video storage site
• Sold to Google in 2006 for $1.65 billion
• 2nd most searched site after Google
• Offers unique marketing and income
opportunities for business owners

11. YouTube Basics
• Gmail
• = Google Account
• = YouTube profile
• Create your Channel

12. YouTube Channel
• Set up your Channel
• Channel name and description
• Channel Art – banner (2560 X 1440)
• Channel Icon
• Links to related websites
• Add welcome video
• Set up playlists

13. YouTube Playlists
• Select a theme
• Add videos from your own uploaded or others

14. YouTube Videos
• Upload videos
• Public, private or unlisted
• Description
• Keywords
• Category
• Location
• Date
• Thumbnail

15. Subscriptions and Subscribers
• Ask for subscriptions in Welcome video
• Subscribe to other channels and playlists

16. YouTube Analytics
• Watched
• Liked / Dislikes
• Demographics
• Watched vs time

17. YouTube Monetisation
• Enable your account
• Earn money from clicked adverts
• Create adverts

18. Quote
“The Public domain is just that:
Public”

19. Bruce Wade
bruce@ei.co.za
www.ei.co.za