Tours• Facebook  – Create a Basic Ad  – Targeting• Google  – Set up a campaign
Keyword Ideas•   Competitors•   Your Brand Name•   Product•   Problem•   Product Attributes•   Category•   Local + Product...
Match TypesBroad: Red ShoesMatches to: Red Pants, Black Wing tips, Ski Boots Broad Modified: Red +Shoe Matches to: Red Sho...
Ad Group• Matches ad copy with keyword queries• Your keywords should relate to your ad copy  – So group accordingly• Good ...
Ad Copy• Important Elements   – Call to Action   – Searchers Keywords      • Turn Bold in the Ad Copy   – Value Propositio...
Display Advertising•   Unique Campaigns from Search•   Keywords – Keywords on the site•   Topics – What the site is about•...
Ppc 101   class 2
Ppc 101   class 2
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Ppc 101 class 2

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Ppc 101 class 2

  1. 1. Tours• Facebook – Create a Basic Ad – Targeting• Google – Set up a campaign
  2. 2. Keyword Ideas• Competitors• Your Brand Name• Product• Problem• Product Attributes• Category• Local + Product• Local + Problem• Pleasure• Product ID#• Conversion Likely• Information
  3. 3. Match TypesBroad: Red ShoesMatches to: Red Pants, Black Wing tips, Ski Boots Broad Modified: Red +Shoe Matches to: Red Shoes, Purple Shoe, Brown Shoes Box Broad Modified: +Red +Shoe Matches to: Reds Shoes, Red Shoe Box, Best Shoe for Red dress Phrase: “Red Shoe” Matches to: Buy Red Shoe, Red Shoe Sale, Find Red Shoe Exact: [Red Shoe] Matches to: Red Shoe
  4. 4. Ad Group• Matches ad copy with keyword queries• Your keywords should relate to your ad copy – So group accordingly• Good and bad matching – Emergency Plumber – Wedding Bow Ties – Buy Pink Roses – Bike Light
  5. 5. Ad Copy• Important Elements – Call to Action – Searchers Keywords • Turn Bold in the Ad Copy – Value Proposition • Why should they click your ad? – Display URL with Keywords • Turn Bold & More visibility – Use Customer’s Language – Extreme words• To Start – Look at competitors – What can you learn from their ads? DON’T STEAL!
  6. 6. Display Advertising• Unique Campaigns from Search• Keywords – Keywords on the site• Topics – What the site is about• Interests – The user’s interests• Remarketing – Previously visited your site• Lets Build an Ad

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