Tours• Facebook – Create a Basic Ad – Targeting• Google – Set up a campaign
Keyword Ideas• Competitors• Your Brand Name• Product• Problem• Product Attributes• Category• Local + Product• Local + Problem• Pleasure• Product ID#• Conversion Likely• Information
Match TypesBroad: Red ShoesMatches to: Red Pants, Black Wing tips, Ski Boots Broad Modified: Red +Shoe Matches to: Red Shoes, Purple Shoe, Brown Shoes Box Broad Modified: +Red +Shoe Matches to: Reds Shoes, Red Shoe Box, Best Shoe for Red dress Phrase: “Red Shoe” Matches to: Buy Red Shoe, Red Shoe Sale, Find Red Shoe Exact: [Red Shoe] Matches to: Red Shoe
Ad Group• Matches ad copy with keyword queries• Your keywords should relate to your ad copy – So group accordingly• Good and bad matching – Emergency Plumber – Wedding Bow Ties – Buy Pink Roses – Bike Light
Ad Copy• Important Elements – Call to Action – Searchers Keywords • Turn Bold in the Ad Copy – Value Proposition • Why should they click your ad? – Display URL with Keywords • Turn Bold & More visibility – Use Customer’s Language – Extreme words• To Start – Look at competitors – What can you learn from their ads? DON’T STEAL!
Display Advertising• Unique Campaigns from Search• Keywords – Keywords on the site• Topics – What the site is about• Interests – The user’s interests• Remarketing – Previously visited your site• Lets Build an Ad