The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Digital Media Dinners- Facebook & Twitter for BusinessMelodie Tao
At the Digital Media Dinners you will learn hands on, tactical tips on how to implement and incorporate social media into your marketing strategy immediately. You will walk away with implementable knowledge on how to get started, strategies for building a strong community for your brand, no matter how big or small, and ultimately how to convert your community into evangelists for your business.
This first event will focus on the two most popular networks, Facebook and Twitter. Social Media Strategist and Consultant Melodie Tao will give an educational presentation on how to get started on these networks. This will be followed by a panel discussion with prominent business owners and marketing executives successfully using social media for their business or organization. The panelists will provide insight on how their business/organization is excelling through social media. The event will then conclude with audience Q&A.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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7. What am I Listening For?
• Mentions of your Company name
• Mentions of your brand(s)
• Executives’ names
• City name
• Business partners
• Product themed keywords
8. Setting up a Google Alert
• Enter a search query
that you would like to
monitor
• Choose result type
• Preview the results
12. Add Streams in TweetDeck
• Search Tweets
or Users
– Filter content
so you only see
what you want
to see
– Identify users
to follow and
interact with
13. Social Mention
• Allows you to track (and measure) who is talking
about your staff, your organization, or any topic
related to your industry.
• Social Mention pulls data from over 100 social media
platforms to give you the most accurate, real-time
information landscape in real-time.
19. Facebook - Basic Information
• Founded Date
• Physical Address
• Long Description
• Social Media Guidelines /
Disclaimers for Compliance
• Mission Statement
• Awards
• Products
• Phone Number
• Email Address
20. SEO* for Your Facebook Page
• User Name
• About
• Mission
• Company Description
• Email address
• Address
• Phone Number
*SEO = Search Engine Optimization
LOCAL
SEARCH
21. How Your Page is Indexed
• Title = Your Page Name
• Description = Page Name + About section of
your Page
SEO Title
Meta
Description
23. Creating a LinkedIn Company Page
• Company Type
• Company Size
• Add your website URL
• Select an Industry
• Operating Status
• Year Founded
24. Creating a LinkedIn Company Page
• Upload your main cover image / banner
– PNG, JPEG, or GIF; max size 2 MB
– Must be 646 x 220 pixels or larger
– Note: You can crop your image once it's uploaded
• Upload your logo
– PNG, JPEG, or GIF; max size 2 MB
– Note: Image will be resized to fit 100x60 pixels
25. Creating a LinkedIn Company Page
• Add your Company Description
– What makes you unique?
– 1-2 paragraphs
– Google search results shows previews of your
Page text
– Incorporate keywords
• Click Publish to save your changes
26. Add Your Products & Services
• Build out Products & Services Page
– Allows you to showcase everything you do / offer
– Marketers that build out this section tend to have
twice as many followers
28. LinkedIn Personal Profile
• PERSONAL PROFILE OPTIMIZATION RECOMMENDATIONS
• Maintain a current profile
• Make it robust / complete
• Utilize anchor text and link to deep pages on the main website
• Use LinkedIn status updates
– Keep your network aware of key speaking engagements or meetings
you’re attending
– Weigh in on the latest news relevant to your specialty
• Recommend colleagues
• Ask for recommendations where it makes sense (you worked
together on a case, speech, article, presentation, etc.)
• Keep an active reading list – an easy way to keep your profile active
• Join professional groups for business owners / specialists in your
field
29. Twitter
• MUST-DO TO MAXIMIZE SEO AND USABILITY
• Ensure your Twitter Name is representative of
your Company / Brand / Product
• Use strategic keywords toward the beginning
of your bio.
• Your Twitter bio information is key as Twitter
search engines use keywords in your bio in
search results when people are looking for
similar users to follow.
30. YouTube
• MUST-DO TO MAXIMIZE SEO AND USABILITY
• Optimize Titles
– Make them provocative so users will want to click through to
view
– Incorporate important keywords at the beginning of the title
and branding at the end of the Title
• Optimize Descriptions
– Incorporate a call to action where it makes sense
– Incorporate links to the main website where appropriate (SEO /
link building value and also helps users find related and
additional info)
• Add keyword-specific tags to help give your videos the best
chance of showing up within YouTube internal search
35. Default v. Custom
Default Apps
• Photos
• Events
• Notes
• Video
Custom Apps
• Over 550,000
• They are turned off by
default to keep things clean
and organized
• Allow extensible features to
be added into your page
37. Default App: Notes
• Notes is a quick and easy way to populate
content on your Page
• No fancy design or styling – straight text with
ability to upload images
• Each Note is index-able in search results –
additional opportunities to be found!
38. Applications for Apps
• Cross-promote other Social channels
• RSS feed
• Email Capture (Newsletter Sign Up, Contact From,
Make an Appointment, etc.)
• Polls & Surveys
• Contests & Promotions
• iFrames
– pull in content from your website
– Add a block of html
39. Popular Apps
• Cross-promote other Social channels
– Pinterest, Twitter, YouTube, SlideShare
• RSS feed
– RSS Feed Reader, Social RSS
• Email Capture
– Constant Contact, Mail Chimp, Aweber, ContactMe,
Extended Info
• Polls & Surveys
– Survey Monkey
• Contests & Promotions
– Wildfire
• iFrames
– Static HTML: iframes
42. Responding to Comments – Best Practices
• Respond in a timely manner, within 24 hours
• Always be polite and empathetic, and try to direct
negative comments or dissatisfied customers offline as
quickly as possible
• Be helpful by pointing users to the requested
information on your website
• When possible, follow back up with the commenter
when additional / new information is available
• Be positive when someone points out a mistake; thank
them for letting you know
• Don’t delete comments; with the exception of
comments that violate your social media policy
43. Positive / Neutral Comments
Does the comment
violate social
media policy?
NO
Can you add value
by saying thank
you or providing
additional info?
NO
Let it stand; no
response
necessary.
Comment back,
based on the
present situation.
YESYES
Document and
delete the
comment.
44. Negative Comments
Does the
comment
violate social
media policy?
NO
Does the
criticism /
attack /
comment have
merit?
NO
Let it stand; no
response
necessary.
Does the
comment
include
incorrect info?
YESYES
Document and
delete the
comment.
NO
Is the comment
stemming from a
negative
experience with
your organization?
YES YES
Respond with
the correct /
factual info and
site your sources
if needed.
Admit your
mistake(s) and
remedy the
situation if
possible.
NO
Can you add
value by saying
thank you or
providing
additional info?
NO
Let it stand; no
response
necessary.
Comment
back, based on
the present
situation.
YES
47. Offline
• Flyers & brochures
• Direct mail, postcards, etc.
• Letterhead
• Business cards
• Use QR Codes
• Use your Vanity URL
48. Email
• Update Your Email Signature Block
• Include icons and Like buttons in your Email
template
• Notify Your Email List
– About your New Page & what to expect
– About any incentives for Liking the Page
– About contests or promotions happening on the
Page
49. Website
Increase Page Likes
• Like Box
• Incorporate Prominent
Social Media Icons
– Globally, in the header or
footer
– On interior pages, using text
links
• Dedicated Page
– Connect With Us
– We’re Social
Increase Content Shares
• Like button
• Social Bookmarking &
Sharing Plug-ins
– Sharing the reference of your
content with other websites
– AddThis
– ShareThis
50. Incentives
• Insider info - EXCLUSIVITY
• Tie Likes to a cause or initiative
– Donate a certain amount of money to a
designated charity for every new “Like”
• Free Item
• Coupon, Promo Code, Money Savings
52. Tell Them What to Expect
• Be the first to hear
about special events
• Easy access to your
online banking
• Stay updated on
community events
• Exclusive promotions
and contests for our
Fans
55. Facebook Ads
•Exposure to Fans’ Friends
•No ad copy – based on interaction - liking or
sharing a picture or post, etc.
• Ideal for building Page Likes
Sponsored
Stories
•Increase exposure to your Fan base and/or
•Target entire user audience or filter by demo
•Ideal for building engagement & promoting
events
Page Post
Ads
•Increase exposure to your Fan base
•No ad copy
•Ideal for making sure you’re getting your message
out to your audience
Promoted
Posts
•Target entire user audience
•Ad copy consists of Title, Description, and Image
•Drive traffic to your Page or main website
Marketplace
Ads
News Feed & Side Bar
News Feed & Side Bar
News Feed
Sidebar
56. Engage Your Audience
• Post QUALITY content regularly
• Have conversations on your Page
– Be sure to respond to comments and private
messages
– Address specific users; tag them in your response
by typing @ before their name
• Follow other Pages & interact with them!
• Promote your Posts
60. Best Day to Post
• 86% are published between Monday and
Friday, with engagement peaking on Thursday
and Friday
• Test and find your best day!
Source: Buddymedia: Strategies for effective Facebook wall posts
61. Best Time to Post
• 60% of are published between 10 am- 4 pm
• Number of published posts steadily decreases
after 4 pm
Source: Buddymedia: Strategies for effective Facebook wall posts
62. Best Frequency to Post
Source: Buddymedia: Strategies for effective Facebook wall posts
63. Best Type of Post
• Ask Questions using the
Facebook Questions
App
• Use Fill in the _______
Posts
• Give exclusive info
• Post a picture and ask
people to come up with
the best caption
• Consumer offer-related
keywords
69. Content Calendar
• Date & Time
• Theme / Category
• Keywords
• Social Content
• Call to Action (CTA)
• Resource Link
70. Monitoring & Management Tools
FREE TOOLS
• Google Alerts
• Social Mention
• TweetDeck
PAID TOOLS
• Hootsuite
• Sprout Social
• Hubspot
• Vocus
MONITORING TOOLS MANAGEMENT TOOLS
71. Hootsuite
• Save your time and your
sanity
• Improve productivity by
managing all of your
social networks within
HootSuite.
• Listen, engage and
measure all from one
simple interface.
• Free version lets you
manage up to 5 profiles
76. Key Performance Indicators (KPI)
• Page Likes & Followers
• Unique Visitors
• Time on Site
• Shared Content / Visitor engagement with the website
• Inbound Phone Calls
• Contact Us form requests
• Request for quote
• Mobile banking registration
• Sign up to receive paperless statements
77. Tools & Reports
• Platform Specific Tools
– Facebook Page Insights
– LinkedIn Company Page Insights
– YouTube Insights
– Pinterest Analytics
• Google Analytics
• Link Shortener Analytics
78. Page Insights: Overview
1. Each tab displays
different info
2. Overview of total
Likes & Reach
3. Engagement &
Reach
4. Post-specific
details
79. LinkedIn Company Page Insights
1. Page Views
2. Page Visitor
Demographics
3. Unique Visitor
Details
4. Product &
Service Page
Clicks
5. Career Page
Clicks
80.
81. Google Analytics Reports
• Where Social Traffic is
reported
– Social Reports
– Referral Traffic
– Coded Links
83. Tagging Your Links
• Overview of what can be captured
– Source
– Medium
– Term
– Content
– Campaign
www.anyurl.com?utm_source=facebook&utm_medium=wall
post&utm_term=refer+a+friend&utm_campaign=Business+Checking
84. Tagging Your Links
• Overview of what can be captured
– Source = Facebook
– Medium = wall post
– Term = refer a friend
– Content =
– Campaign = Business Checking
www.anyurl.com?utm_source=facebook&utm_medium=wall
post&utm_term=refer+a+friend&utm_campaign=Business+Checking
85.
86. URL Shorteners
• Gained popularity because of Twitter’s 140
character length limitation
• Clean up long URLs before they are displayed
within Facebook posts, LinkedIn posts, emails,
etc.
• Users from an organization can share the
same account so info is aggregated in one
place
87. See How Users Are Finding Your Link
• QR Code can be
generated
• Total clicks on
link over time
• Source of clicks
on the link
• Location of
clicks on the link