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Advert research
Ashley Danbury
Enter Shikari – Tribalism Band Name
Album
Name
Record Label
Lyric quote
Website
Features
• The poster advert for this album is very
minimalistic, only giving the reader the bare
minimum amount of information which
encourages further research.
• The minimalism makes it more aesthetically
pleasing but doesn’t hold as much information.
• Pro: Plays on someone’s mind, encourages
further research.
• Cons: Some people prefer to be spoon fed
information so a minimalistic poster isn’t always
effective.
Thirty Seconds
to Mars – This
Is War
Album Art
Format
Previous album
artwork
Record label
Features
Band Name
• The Black square on a white background
emphasises the word WAR to draw readers
attention with the added red making a
recognised colour scheme of the band.
• As well as this, the same font being used
throughout the poster gives sense on continuity.
• Having exclusive tracks with other artists act as
another selling point. Emphasising this through
the larger font of the other artists’ name.
• Adding previous artwork brings in older fans as
they recognise and feel included in the new
album as they recognise the symbols. This will
encourage them to purchase the new album.
Fall Out Boy – Believers Never
Die
Band Name
Album Name
Release Date
Record Label
Format
Unique selling point
Album Artwork
Inclusive Features
• The Band’s name is in the largest font because it is
the most established and recognisable thing on the
poster, meaning it draws in people who have already
heard of the band
• Artwork creates a brand identity for the album/band
as it makes it easily recognisable.
• The Unique Selling Point adds to the reasons to buy
the album, ratings from known critics/special
features draw in potential buyers encouraging them
to buy this album over another.
How my research affected my poster
advert design
• From my research, I have found that typically there is never a
great deal of information on a poster as it overcrowds the
space and disengages the reader. As well as this, it is a good
idea to use the same font throughout the poster as it creates
a sense of continuity, making it flow better.
• Colour schemes are also very important as it establishes the
overall feel of the band and album, as well as making it easily
recognisable when linked with a band image.
• Unique Selling Points are very good as it gives the reader
more of a reason to buy the product as it shows as it has been
critiqued adding to an idea that it is a good album and worth
purchasing.

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Yr13 advert research

  • 2. Enter Shikari – Tribalism Band Name Album Name Record Label Lyric quote Website Features
  • 3. • The poster advert for this album is very minimalistic, only giving the reader the bare minimum amount of information which encourages further research. • The minimalism makes it more aesthetically pleasing but doesn’t hold as much information. • Pro: Plays on someone’s mind, encourages further research. • Cons: Some people prefer to be spoon fed information so a minimalistic poster isn’t always effective.
  • 4. Thirty Seconds to Mars – This Is War Album Art Format Previous album artwork Record label Features Band Name
  • 5. • The Black square on a white background emphasises the word WAR to draw readers attention with the added red making a recognised colour scheme of the band. • As well as this, the same font being used throughout the poster gives sense on continuity. • Having exclusive tracks with other artists act as another selling point. Emphasising this through the larger font of the other artists’ name. • Adding previous artwork brings in older fans as they recognise and feel included in the new album as they recognise the symbols. This will encourage them to purchase the new album.
  • 6. Fall Out Boy – Believers Never Die Band Name Album Name Release Date Record Label Format Unique selling point Album Artwork Inclusive Features
  • 7. • The Band’s name is in the largest font because it is the most established and recognisable thing on the poster, meaning it draws in people who have already heard of the band • Artwork creates a brand identity for the album/band as it makes it easily recognisable. • The Unique Selling Point adds to the reasons to buy the album, ratings from known critics/special features draw in potential buyers encouraging them to buy this album over another.
  • 8. How my research affected my poster advert design • From my research, I have found that typically there is never a great deal of information on a poster as it overcrowds the space and disengages the reader. As well as this, it is a good idea to use the same font throughout the poster as it creates a sense of continuity, making it flow better. • Colour schemes are also very important as it establishes the overall feel of the band and album, as well as making it easily recognisable when linked with a band image. • Unique Selling Points are very good as it gives the reader more of a reason to buy the product as it shows as it has been critiqued adding to an idea that it is a good album and worth purchasing.