2. Existing Product: TheWeeknd
The main central image stands out and can be seen well with the text to image
ratio, this is because the main image of the poster has a similar and good contrast
to the main boarder colours of the product. In my opinion I like the way that the
colours are all similar because it makes it simple but effective. The location of this
shot will be within a studio with a drop at the background to make editing easier
and more professional for the design. The main image is in the center of the screen
and has the center of the shot of the image as the main singer “mise en scene”. The
font used by the artist includes two different designs for the fonts, this is because
the main bold font used is for the artists name and stands out over everything and
has a resemblance to the image size and colouring.
The main colours of this image is a contrast combination of black and white to
make it stand out and be confident. The colours used for this poster makes the
whole post have a dark and down appeal to the audience and makes the cover
seem different to his past production. The main colour of the black tones makes the
feel of the poster feel evil and unhappy, this is because of the resemblance. The
main image alone seems to have a dark and seductive feel to the album and creates
a presents of interest for the watcher/listener. The font of the sub heading of the
poster is lower in size and definition to give the main name and scene to stand out
over everything.
The white boarder surrounding the image and the colouring of the text makes the
image pop and helps the view of the text and shapes to be seen, the contrast of the
black and white works perfectly in this poster, this is because it’s the basic and
most effective most powerful standard combinations. The main audience appeal
for this product will be the artists past songs and other music styles. The major
appeal will be for the change of style and the opening of the music style to make it
new and unique for the specific artist.
3. Existing Product:TheWeeknd
TheWeeknd:
HouseOfBalloons
Date: 21/03/11
TheWeeknd:
Thursday
Date: 18/06/11
TheWeeknd:
EchoesOfSilence
Date: 21/12/11
TheWeeknd:
TRILOGY
Date:13/11/12
TheWeeknd:
KISS LAND
Date:10/10/13
TheWeeknd:
Beauty Behind The
Madness
Date:28/06/15
For this start of his description and how his work has changed throughout the years I want to specify and explain who the weeknd is,
he is a Canadian singer that has had some tracks that have blown up in his career. At the start of his career his first album to come
out into the music scene is the album HouseOfBalloons, this album has a major mixture of Urban Genres that include R&B, trip hop,
indie rock and pop tunes. After leaving the blow up of his first album he started to do a change in his music with a large
incorporation into dubstep and rock, through out these starting album he isn’t showing his face yet and letting his personality be
part of his album. He then released his album the same year and named it EchoesOfSilence, this album is based upon his last
product and has a variety of different techniques that he enjoys to use and so will I, this is the techniques of having distorted and
different types of sound placed together to make sounds.
Moving into the new year of his production, the weeknd, he started to show me of his personality, this gave the audience a more of
a connection, this connection is something I am aiming to have. This gives the morals of a musician its connections and time of
production. With this new era of his music and personality he brings the slight image of his face looking away showing how his music
means a lot to him and how he has changed as a artist to move more into the music industry. The image of the TRILOGY album
shows that he has a connection to his music and gives it more of a detailed product that has feelings even though he is slanted
down. Moving onto KISS LAND the album moved into the style of electronic music and had a different variety of effects such as
distortion and bass, this is different for the weeknd and has given his a wider variety of products that welcomes a new era of music
for this artist. I want to do something like this also because it is different and unique. He had a break from his product and came
back with a 1* album that created him to have a wider variety of a fan base and opened up many options for him. This album ,
beauty behind The Madness, had a different image compared to the other products because it made the work more personal and
connective because of the music but also his first album to have a full face album cover. This is something new for the weeknd and
creates a more of a personal and better understanding of his album.
4. Existing Product
Some information about this great musician and song writer. Ed Sheeran was born in
February 1991 in Halifax, England. He began playing guitar at a young age and soon
after started writing his own songs. From this talent for music he decided to pursue
his career by moving to London and signed a record label. From this point he played
hundreds of live shows that gave his experience and confident with playing his
music.
For the first album released that blew up in the UK (+) in 2011, this album sold
millions of copies and gave him the name and look that he has at this moment in
time. These copies sold millions only within the a 6 month period. This album was
recognized and noticed also because of his co-writers Taylor swift and one direction.
From this point with his 1* album he produced another album 3 years later that
produced more great songs and performances this album came with many good
songs including the 1* thinking out loud, this song is a master piece of musical talent
and emotional lyrics. This song and style of music is influencing me to produce a
piece of what that I want to make and that is unique to my own.
7. Research Analysis
• What common features do the researched products have?
• I will be featuring the way the designs for the album covers and the poster and
other merchandise such as this. I will be taking this inspiration from these products
and make the product different and unique. I want my work to be my own designs
and taking the standard template to the next level. I also want the product to be
new to the music scene and the way my work turns out for the design. A main
similarity I see between the products is the way they have a professional standard
of work.
• What aspects of the research will you include within your own
production work?
• From this product I want to have a unique and different design of product, this is
because I want the professional side of the design but with a change of thought
going towards it, this is because I want the product to be my own and have no
similarity towards the exiting products.
26. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
