The document discusses audience feedback from focus groups, polls, and surveys conducted to help determine the type of music video to create. Focus groups with 17-year-olds showed a preference for music videos with narratives and some performance elements while avoiding sexualization. Polls on the author's blog found narratives were the most popular video type. Surveys confirmed audiences responded positively to the planned fully narrative video.

1. Audience Feedback

2. Focus Group
The two focus group videos I filmed, coming from a 17
year old girl and a 17 year old boy revealed quite
similar results in what they would want/wouldn’t
want from a music video.
Both results showed that a narrative is preferred
within a music video, with some elements of
performance.
Things I intended to avoid were sexualisation of
women, which was mentioned as answers in the
focus group.

3. Poll
My poll was quite basic and placed alongside my blog.
I wanted an idea as to what kind of video I should
create for my chosen song and so I asked basic
questions such as ‘What’s your favourite genre of
music?’ and ‘What is your favourite kind of music
video?’.
Results showed that a narrative was the most popular,
and so I chose this element.

4. Surveys
Creating a survey on SurveyMonkey meant I was able
to pitch my ideas and get answers on what an
audience thought about it.
After viewing the results on what an audience thought
of my ideas, I decided to go ahead with my plans of a
fully narrative video, as I received positive feedback
on that.