Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Milk tea (bubble tea) trend in Vietnam

29,669 views

Published on

Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey

Published in: Marketing
  • Could you use an extra $1750 a week? I'm guessing you could right? If you would like to see how you could make this type of money, right from the comfort of your own home, you absolutely need to check out this short free video. ◆◆◆ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ http://bit.ly/39sFWPG ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ http://bit.ly/39sFWPG ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Best survey site online! $1,500 a month thanks to you guys! Without a doubt the best paid surveys site online!I have made money from other survey sites but made double or triple with GoldOpinions.com for the same time and effort. The variety and number of daily paid surveys I get from them is unmatched. A must for anyone looking for extra cash or a full time income. ●●● http://t.cn/AieXAuZz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Milk tea (bubble tea) trend in Vietnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Milk tea (bubble tea) demand in Vietnam
  2. 2. Overview This survey was conducted in order to find out the milk tea drinking behavior & brands evaluation of the popular milk tea shops. The survey was conducted to over 350 male and female 15 – 39 years old living in HCM and Hanoi.
  3. 3. Milk tea recognition 73% recognizes the milk tea, the ratio is higher at elders (88%) & HCM (91%). Q. Do you know milk tea? (n=737) Yes, 73% No, 27% Total 69% 78% 66% 68% 88% 60% 91% 31% 22% 34% 32% 12% 40% 9% Male Female 15-22 23-29 30-39 Hanoi Ho Chi Minh By profile Yes No
  4. 4. When they are aware of milk tea Q. When was the first time that you knew about milk tea? (n=354) 67% knows about milk tea more than one year. 5% 3% 2% 1% 2% 10% 10% 47% 21% Less than one month 1-3 months 3-6 months 6-9 months 9-12 months 1-2 years 2-3 years More than 3 years Don't remember
  5. 5. Information source Friends/ relatives bought it for me Friends share/ introduce There is store near my place/ studying/ working I see everyone around drink it On the street Advertise s on the streets Advertise s on social websites Available at place I usually eat Advertise s on the websites At fair/ events/ exhibition Others Don't know/ don't remembe r Top of mind 39% 38% 29% 27% 19% 13% 11% 8% 6% 3% 1% 3% 39% 38% 29% 27% 19% 13% 11% 8% 6% 3% 1% 3% Q. How did you know it? (n=354) Friends are the main channel in awareness about milk tea, followed by the stores near my place/ studying/working & see everyone around drink it.
  6. 6. If they have taken milk tea before 90% 91% 95% 89% 89% 89% 92% 10% 9% 5% 11% 11% 11% 8% Male Female 15-22 23-29 30-39 Hanoi Ho Chi Minh By profile Yes No Q. Do you drink milk tea? (n=354) Yes, 91% No, 9% Total 91% drinks milk tea, the ratio is higher at youngsters with 95%.
  7. 7. Male Female 15-22 23-29 30-39 Hanoi Ho Chi Minh Less often 29% 27% 19% 26% 39% 34% 22% Once a month 12% 7% 10% 10% 10% 10% 9% Once/2-3 weeks 12% 14% 13% 18% 7% 11% 15% One a week 19% 17% 19% 18% 18% 15% 21% 2-3 times/week 14% 24% 20% 18% 19% 21% 17% 4-5 times/week 8% 7% 12% 5% 5% 4% 10% Everyday/almost every day 6% 3% 7% 4% 3% 4% 5% 5% 7% 19% 18% 13% 10% 28% Total Every day/almost every day 4-5 times/week 2-3 times/week One a week Once/2-3 weeks Once a month Less often Drinking frequency Q. How often do you drink milk tea? (n=321) About 50% drinks milk tea at least once a week, the number is higher at youngsters with 60%.
  8. 8. Occasions for drinking milk tea Total Male Female 15-22 23-29 30-39 Hanoi Ho Chi Minh Hang out with friends 54% 53% 54% 63% 50% 48% 52% 56% Feeling like drinking 40% 24% 56% 31% 41% 47% 32% 48% Relax after working 32% 26% 39% 19% 39% 38% 28% 36% Friend gathering 28% 25% 32% 40% 27% 18% 26% 31% Hang out witth boy friend/girl friend 24% 26% 21% 29% 32% 9% 18% 30% Relax after studying 16% 11% 20% 33% 10% 4% 15% 16% Birthday 12% 9% 16% 22% 11% 4% 13% 11% Relax after sport activity 8% 10% 6% 10% 9% 6% 8% 8% Others 3% 3% 3% 3% 3% 4% 4% 2% Hang out with friends, feeling like drinking or relax after working are the main occasions people usually drink milk tea most. Q. What are the occasions that you drink milk tea? (n=321)
  9. 9. Favorite soft drink Total Male Female 15-22 23-29 30-39 Hanoi Ho Chi Minh Smoothies 36% 19% 53% 33% 35% 39% 37% 35% Milk tea 23% 19% 27% 35% 16% 19% 25% 21% Vietnamese coffee (with milk) 21% 32% 11% 14% 29% 20% 19% 24% Vietnamese coffee (Black) 10% 18% 2% 7% 10% 12% 9% 11% Soft drinks/ bottle drinks 5% 6% 3% 7% 2% 4% 4% 5% Coffee Cappuccino 4% 5% 3% 3% 5% 4% 6% 2% Coffee Latte 1% 2% 1% 0% 3% 1% 1% 2% Smoothies is the type of drinking liked most with 36%, followed by milk tea (23%) & milk coffee (21%). Q. Please rank the following in terms of your likeness: (n=354)
  10. 10. Images associated with milk tea 49% 43% 32% 19% 17% 14% 12% 11% 9% 5% 4% 2% 1% 3% Delicious Relax For youth Refresh Fun Fat Good quality Good for healthy Bad for health For kids Authentic For adult Bad taste None of above When talking about milk tea, delicious, relax & for youth are the images used visualization most with 30% above. Q. What are the images that comes up on your mind when you hear "milk tea"? (n=354)
  11. 11. Milk tea shops in Vietnam Established year Total Hanoi Ho Chi Minh Others Ding Tea Before 2010 89 61 2 26 Toco Toco 2013 61 32 4 25 Gong Cha 2006 15 2 10 3 Phuc Long 2013 16 0 15 1 Hot & Cold 2012 31 1 24 6 Hoa Huong Duong 2006 18 0 16 2 Tien Huong 2014 47 4 33 10 Bobapop 2012 49 15 28 6 First milk tea shops opening
  12. 12. Shops in Hanoi
  13. 13. Milk tea shops popularity in Hanoi 53% 35% 18% 8% 8% 4% 12% 10% 10% 4% 11% 6% 3% 2% 2% 6% 3% 2% 6% 15% 49% 16% 9% 4% 4% 4% 3% 1% 1% 1% 1% 1% 1% 1% 1% 4% Used before Use the most In Hanoi, Ding Tea is the shop visited most with 49%, followed by Toco Toco (16%) and Gong Cha (9%). Q. Which chain milk tea shops have you been to? Which chain milk tea shop do you go to the best? (n=159)
  14. 14. Shop evaluation – Hanoi Good price Good quality Cleann ess Good location Friendly staff Good Wifi Parking availabil ity A variety menu Seat availabil ity Atmost phere Conven ient for take a way Good for options Good shop interior Brand Good taste Less noise Fast service Country origin Ding Tea (n=66) 7.1 8.2 8.4 8.5 8.3 7.5 7.2 8.2 7.8 8.4 8.7 7.8 8.0 8.4 8.5 7.9 8.1 8.4 Toco Toco (n=21) 7.2 8.5 8.9 8.5 8.7 8.4 8.0 8.6 9.2 9.0 9.5 8.3 8.3 8.6 8.8 8.2 8.8 8.9 Gong Cha (n=12) 7.7 7.5 9.3 9.7 9.0 8.6 8.3 8.8 7.8 8.4 8.3 8.9 8.2 8.8 8.8 7.7 8.1 9.4 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Gong Cha is evaluated highest at good location, cleanness & country origin, while Toco Toco is evaluated high at convenient for take a way, seat availability & atmosphere. Q. Please evaluate the followings for milk tea shop you come usually most from 0 to 10.
  15. 15. Stores that they used to go (but not now) - Hanoi 35% 18% 8% 53% 6% 11% 3% 10% 2% 4% 6% 8% 10% 2% 3% 2% 4% 12% 6% 15%14% 13% 11% 9% 7% 6% 6% 5% 4% 4% 4% 3% 3% 3% 3% 3% 2% 2% 6% 25% Used before Don't use anymore Although the visiting ratio are very high, but the giving up ratio are not really high with Ding Tea & Toco Toco. Q. Which chain milk tea shops did you come before, but without any more? (n=159)
  16. 16. Reasons for giving up - Hanoi 28% 28% 25% 25% 13% 12% 12% 11% 10% 8% 8% 7% 6% 6% 4% 3% 2% Bad location, bad taste are the main reasons make Hanoi people give up the shops, followed by bad price & bad quality. Q. What are the reasons make you don't come these milk tea shops any more? (n=120)
  17. 17. Shops in Ho Chi Minh
  18. 18. Milk tea shops popularity in Ho Chi Minh 40% 31% 31% 27% 33% 18% 9% 11% 7% 12% 7% 7% 8% 4% 1% 2% 1% 3% 6% 17% 22% 14% 13% 11% 9% 8% 4% 3% 3% 2% 2% 2% 1% 1% 1% 2% Used before Use the most In HCM, Hot & Cold is the shop visited most with 22%, followed by Hoa Huong Duong (14%) and Phuc Long (13%). Q. Which chain milk tea shops have you been to? Which chain milk tea shop do you go to the best? (n=162)
  19. 19. Shop evaluation – Ho Chi Minh Good price Good quality Cleann ess Good locatio n Friendl y staff Good Wifi Parking availabi lity A variety menu Seat availabi lity Atmost phere Conve nient for take a way Good for options Good shop interior Brand Good taste Less noise Fast service Countr y origin Hot & Cold (n=30) 7.4 8.3 8.5 8.2 8.1 8.0 7.6 8.7 8.3 8.2 8.0 8.1 7.8 8.3 8.8 8.0 8.0 7.8 Hoa Hướng Dương (n=19) 8.5 8.9 8.8 8.8 8.5 8.2 8.3 8.8 8.9 8.7 8.8 8.1 8.4 9.2 9.1 8.6 8.5 8.5 Phúc Long (n=17) 7.3 8.5 8.5 7.9 8.0 8.1 6.8 7.9 7.5 8.3 9.1 7.1 8.0 9.2 9.1 8.8 8.1 8.5 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Phuc Long is evaluated highest at brand, good taste & convenient for take a way. Hoa Huong Duong is also evaluated high at brand & good taste. Q. Please evaluate the followings for milk tea shop you come usually most from 0 to 10.
  20. 20. Stores that they used to go (but not now) - Ho Chi Minh 31% 31% 27% 33% 40% 12% 18% 11% 9% 7% 4% 8% 7% 3% 7% 2% 1% 1% 6% 17%18% 15% 11% 11% 11% 8% 6% 6% 5% 4% 4% 4% 4% 3% 2% 2% 2% 1% 1% 25% Hoa Huong Duong, Phuc Long are the shops given up most, followed by Gong Cha, Tien Huong, Hot & Cold in HCM. Q. Which chain milk tea shops did you come before, but without any more? (n=162)
  21. 21. Reasons for giving up - Ho Chi Minh 37% 34% 20% 15% 13% 13% 12% 12% 11% 10% 9% 9% 8% 8% 6% 4% 3% Bad price, bad location & bad quality are the main reasons make HCM people give up the shops. Q. What are the reasons make you don't come these milk tea shops any more? (n=122)
  22. 22. Shop evaluation – City Good price Good quality Cleanes s Good location Friendly staff Good Wifi Parking availabil ity A variety menu Seat availabil ity Atomost phere Conveni ent for take a way Good for options Good shop interior Brand Good taste Less noise Fast service Country origin Total 7.6 8.4 8.6 8.4 8.4 7.9 7.6 8.5 8.2 8.4 8.8 7.9 8.1 8.6 8.9 8.0 8.3 8.5 Hanoi 7.4 8.1 8.5 8.5 8.3 7.9 7.5 8.3 8.1 8.4 8.9 8.0 8.0 8.4 8.7 7.9 8.3 8.6 Ho Chi Minh 7.7 8.6 8.7 8.3 8.5 8.0 7.6 8.7 8.2 8.4 8.7 7.9 8.3 8.8 9.0 8.1 8.3 8.4 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Q. Please evaluate the followings for milk tea shop you come usually most from 0 to 10. (n=269) Good taste, convenient for take a way are the factors evaluated at both cities for the shops.
  23. 23. Reasons for giving up - City 31% 31% 23% 20% 13% 13% 10% 10% 10% 10% 9% 9% 7% 7% 6% 5% 2% Bad price, bad location & bad quality are the main reasons make people give up the shops. Q. What are the reasons make you don't come these milk tea shops any more? (n=242)
  24. 24. AUDIENCE PROFILE
  25. 25. Respondent profile (N=354) Hanoi, 50% Ho Chi Minh, 50% 15-22, 31% 23-29, 36% 30-39, 32% AgeGender Male, 50%Female, 50% City
  26. 26. Q&Me – About Online Market Research Services
  27. 27. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  28. 28. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 180,000 members as of Nov, 2016 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  29. 29. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 180,000 members as of Nov, 2016 Married Status Household income Smartphone ownership Single, 72% Married , 25% Others, 3% 26% 24% 14% 15% 9% 5% 3% 4% < 5M VND 5 - 7.5M VND 7.5 - 10M VND 10 - 15M VND 15 - 20M VND 20M-30M 30-40M <40M 27% 25% 18% 8% 8% 6% 15% 18% Apple Samsung Nokia LG Asus Sony Others Do not own
  30. 30. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

×