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Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Comparison between Vietnam Airlines and VietJet
Overview
Vietnam has two airline companies –
Vietnam Airlines and VietJet. Recently there
was a news that market cap of VietJet has
surpassed that of Vietnam Airlines.
How are those company perceived by
Vietnamese? Q&Me conducted the survey to
those who have taken the flight in last 12
months.
Flight experience in last 12 months
One third of the respondents have taken the flight in last 12 month
Q. How many times have you taken the flight for last 12 month? (N=1079)
71%
15%
13%
1% 1%
42%
27%
22%
7%
2%
64%
18%
15%
2% 1%
Never Once 2 - 4 times 5 - 9 times More than 10 times
20-29 30-39 All
This survey is targeted to those who have taken the
airlines in last 12 months
Top-of-Mind airline company (Open answers)
67% has picked up Vietnam Airlines
Q. What name comes up when you hear "airlines"? (N=387)
67%
20%
9%
4%
Vietnam Airlines
VietJet
Jetstar
Others
Airline associated with “affordable” image (Open answers)
59% has picked up VietJet and Jetstar follows at 29%
Q. What name comes up when you hear ”affordable airlines"? (N=387)
59%
29%
9%
1%1%
VietJet
Jetstar
Vietnam Airlines
Air Asia
Others
Airline associated with “luxurious” image (Open answers)
73% chooses Vietnam Airlines, while some comes up international airlines
such as Singapore or Emirates
Q. What name comes up when you hear ”luxurious airlines"? (N=387)
73%
6%
5%
4%
2%
2%
9%
Vietnam Airlines
Singapore Airlines
Emirates
Vietjet
Jetstar
Japan Airlines
Others
Airplane company used in 12 month
Vietnam airlines are the airline that has been used by the most
Q. What airlines have you used in last 12 month? (N=387)
70%
49%
32%
6% 5% 4% 4% 3% 2%
6%
How to book the airplane ticket
Direct reservation is more popular than buying at the office at Airline or travel
agency
Q. How do you buy the flight tickets?(N=387)
47%
29%
19%
15% 15%
12%
1%
Airline
website
Airline office Through
travel agency
(visit, call)
From travel
agency
website
Airport
reception
Package tour Others
Vietnam Airlines vs VietJet – User satisfaction
Q. How do you evaluate the service of VietJett / Vietnam Airlines? (VN=332, VJ=297)
Vietnam Airlines are superior in all except for the pricing
Custome
r service
Meal Seating Price
Time
accuracy
Excellent 14% 11% 13% 5% 12%
Good 51% 41% 52% 32% 50%
Average 34% 45% 34% 55% 35%
Poor 1% 3% 1% 6% 3%
Very poor 0% 0% 0% 2% 0%
列2 3.8 3.6 3.8 3.3 3.7
3.0
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
4.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vietnam Airlines
Custome
r service
Meal Seating Price
Time
accuracy
Excellent 5% 4% 6% 16% 4%
Good 36% 24% 27% 54% 22%
Average 55% 67% 63% 29% 53%
Poor 3% 5% 4% 0% 20%
Very poor 1% 1% 1% 0% 1%
列2 3.4 3.3 3.3 3.8 3.1
3.0
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
4.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vietnam Airlines
Vietnam Airlines vs VietJet – Image comparison
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Vietnam Airlines are federated with high quality image such as “trustful”, “good service”, while VietJet
is price-oriented. VietJet has “cool” image probably due to their promotion and branding.
52%
46%
41%
36%
32%
27%
18%
11%
8% 6% 5% 4% 4% 4% 4%
1%
16%
23%
14%
11%
26%
5%
19%
15%
37%
71%
27%
14%
10%
6% 7%
1%
Vietnam Airlines VietJet
Vietnam Airlines images
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Group above 30 consider Vietnam Airlines as more trustful, while 20-29 federates the airlines with
good service
Trustful
Good
service
High
quality
Traditio
nal
Comfor
table
Luxurio
us
Value
for
money
Innovat
ive
Cool
Afforda
ble
New
Low
quality
Uncom
fortable
Bad
service
Untrust
ful
Others
20-29 48% 49% 42% 33% 33% 28% 16% 13% 9% 6% 6% 5% 4% 4% 5% 0%
30-39 58% 41% 40% 43% 32% 25% 21% 9% 8% 7% 2% 2% 4% 4% 3% 2%
All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1%
20-29 30-39 All
Vietnam Airlines images (between users / non-users)
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Those who have not taken Vietnam Airlines have the strong image that airlines is “Luxurious” and
“high quality”.
Trustf
ul
Good
servic
e
High
qualit
y
Traditi
onal
Comf
ortabl
e
Luxuri
ous
Value
for
mone
y
Innov
ative
Cool
Afford
able
New
Low
qualit
y
Unco
mfort
able
Bad
servic
e
Untru
stful
Other
s
VietnamAirlines user 53% 47% 39% 37% 33% 22% 19% 11% 9% 7% 5% 5% 5% 4% 4% 1%
Vietnam airlines non-users 44% 42% 55% 35% 29% 55% 7% 9% 6% 4% 6% 4% 0% 4% 2% 2%
All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1%
VietJet images
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Group above 30 has stronger image of “affordable” for VietJet
Afforda
ble
Cool New
Comfor
table
Good
service
Value
for
money
Trustful
Innovat
ive
High
quality
Low
quality
Traditio
nal
Uncom
fortable
Untrust
ful
Bad
service
Luxurio
us
Others
20-29 67% 37% 26% 28% 24% 16% 17% 17% 11% 13% 13% 10% 8% 6% 6% 1%
30-39 79% 37% 28% 22% 21% 25% 14% 11% 17% 14% 7% 9% 5% 4% 3% 2%
All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1%
20-29 30-39 All
VietJet images (between users / non-users)
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Both of the users and non-users have strong image of “VietJet = affordable”.
Afford
able
Cool New
Comfo
rtable
Good
servic
e
Value
for
money
Trustf
ul
Innova
tive
High
quality
Low
quality
Traditi
onal
Unco
mforta
ble
Untrus
tful
Bad
servic
e
Luxuri
ous
Others
VietJet users 72% 38% 24% 27% 23% 21% 17% 14% 15% 15% 10% 10% 5% 5% 5% 1%
VietJet non-users 69% 31% 38% 22% 23% 13% 12% 20% 9% 9% 14% 8% 14% 9% 7% 3%
All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1%
VietJet users VietJet non-users All
AUDIENCE PROFILE
Respondent profile (N=387)
Hanoi, 45%
Ho Chi Minh,
24%
Others, 31%
20-29, 64%
30-49, 36%
AgeGender
Male, 52%
Female, 48%
City
Q&Me – About Online Market Research Services
Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043

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[Survey] Comparison b/w Vietnam Airlines and VieJet

  • 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Comparison between Vietnam Airlines and VietJet
  • 2. Overview Vietnam has two airline companies – Vietnam Airlines and VietJet. Recently there was a news that market cap of VietJet has surpassed that of Vietnam Airlines. How are those company perceived by Vietnamese? Q&Me conducted the survey to those who have taken the flight in last 12 months.
  • 3. Flight experience in last 12 months One third of the respondents have taken the flight in last 12 month Q. How many times have you taken the flight for last 12 month? (N=1079) 71% 15% 13% 1% 1% 42% 27% 22% 7% 2% 64% 18% 15% 2% 1% Never Once 2 - 4 times 5 - 9 times More than 10 times 20-29 30-39 All This survey is targeted to those who have taken the airlines in last 12 months
  • 4. Top-of-Mind airline company (Open answers) 67% has picked up Vietnam Airlines Q. What name comes up when you hear "airlines"? (N=387) 67% 20% 9% 4% Vietnam Airlines VietJet Jetstar Others
  • 5. Airline associated with “affordable” image (Open answers) 59% has picked up VietJet and Jetstar follows at 29% Q. What name comes up when you hear ”affordable airlines"? (N=387) 59% 29% 9% 1%1% VietJet Jetstar Vietnam Airlines Air Asia Others
  • 6. Airline associated with “luxurious” image (Open answers) 73% chooses Vietnam Airlines, while some comes up international airlines such as Singapore or Emirates Q. What name comes up when you hear ”luxurious airlines"? (N=387) 73% 6% 5% 4% 2% 2% 9% Vietnam Airlines Singapore Airlines Emirates Vietjet Jetstar Japan Airlines Others
  • 7. Airplane company used in 12 month Vietnam airlines are the airline that has been used by the most Q. What airlines have you used in last 12 month? (N=387) 70% 49% 32% 6% 5% 4% 4% 3% 2% 6%
  • 8. How to book the airplane ticket Direct reservation is more popular than buying at the office at Airline or travel agency Q. How do you buy the flight tickets?(N=387) 47% 29% 19% 15% 15% 12% 1% Airline website Airline office Through travel agency (visit, call) From travel agency website Airport reception Package tour Others
  • 9. Vietnam Airlines vs VietJet – User satisfaction Q. How do you evaluate the service of VietJett / Vietnam Airlines? (VN=332, VJ=297) Vietnam Airlines are superior in all except for the pricing Custome r service Meal Seating Price Time accuracy Excellent 14% 11% 13% 5% 12% Good 51% 41% 52% 32% 50% Average 34% 45% 34% 55% 35% Poor 1% 3% 1% 6% 3% Very poor 0% 0% 0% 2% 0% 列2 3.8 3.6 3.8 3.3 3.7 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4.0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vietnam Airlines Custome r service Meal Seating Price Time accuracy Excellent 5% 4% 6% 16% 4% Good 36% 24% 27% 54% 22% Average 55% 67% 63% 29% 53% Poor 3% 5% 4% 0% 20% Very poor 1% 1% 1% 0% 1% 列2 3.4 3.3 3.3 3.8 3.1 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4.0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vietnam Airlines
  • 10. Vietnam Airlines vs VietJet – Image comparison Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Vietnam Airlines are federated with high quality image such as “trustful”, “good service”, while VietJet is price-oriented. VietJet has “cool” image probably due to their promotion and branding. 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1% 16% 23% 14% 11% 26% 5% 19% 15% 37% 71% 27% 14% 10% 6% 7% 1% Vietnam Airlines VietJet
  • 11. Vietnam Airlines images Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Group above 30 consider Vietnam Airlines as more trustful, while 20-29 federates the airlines with good service Trustful Good service High quality Traditio nal Comfor table Luxurio us Value for money Innovat ive Cool Afforda ble New Low quality Uncom fortable Bad service Untrust ful Others 20-29 48% 49% 42% 33% 33% 28% 16% 13% 9% 6% 6% 5% 4% 4% 5% 0% 30-39 58% 41% 40% 43% 32% 25% 21% 9% 8% 7% 2% 2% 4% 4% 3% 2% All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1% 20-29 30-39 All
  • 12. Vietnam Airlines images (between users / non-users) Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Those who have not taken Vietnam Airlines have the strong image that airlines is “Luxurious” and “high quality”. Trustf ul Good servic e High qualit y Traditi onal Comf ortabl e Luxuri ous Value for mone y Innov ative Cool Afford able New Low qualit y Unco mfort able Bad servic e Untru stful Other s VietnamAirlines user 53% 47% 39% 37% 33% 22% 19% 11% 9% 7% 5% 5% 5% 4% 4% 1% Vietnam airlines non-users 44% 42% 55% 35% 29% 55% 7% 9% 6% 4% 6% 4% 0% 4% 2% 2% All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1%
  • 13. VietJet images Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Group above 30 has stronger image of “affordable” for VietJet Afforda ble Cool New Comfor table Good service Value for money Trustful Innovat ive High quality Low quality Traditio nal Uncom fortable Untrust ful Bad service Luxurio us Others 20-29 67% 37% 26% 28% 24% 16% 17% 17% 11% 13% 13% 10% 8% 6% 6% 1% 30-39 79% 37% 28% 22% 21% 25% 14% 11% 17% 14% 7% 9% 5% 4% 3% 2% All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1% 20-29 30-39 All
  • 14. VietJet images (between users / non-users) Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Both of the users and non-users have strong image of “VietJet = affordable”. Afford able Cool New Comfo rtable Good servic e Value for money Trustf ul Innova tive High quality Low quality Traditi onal Unco mforta ble Untrus tful Bad servic e Luxuri ous Others VietJet users 72% 38% 24% 27% 23% 21% 17% 14% 15% 15% 10% 10% 5% 5% 5% 1% VietJet non-users 69% 31% 38% 22% 23% 13% 12% 20% 9% 9% 14% 8% 14% 9% 7% 3% All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1% VietJet users VietJet non-users All
  • 16. Respondent profile (N=387) Hanoi, 45% Ho Chi Minh, 24% Others, 31% 20-29, 64% 30-49, 36% AgeGender Male, 52% Female, 48% City
  • 17. Q&Me – About Online Market Research Services
  • 18. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  • 19. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of May, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 20. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of May, 2017 Married Status Household income Smartphone ownership Single, 72% Married , 25% Others, 3% 26% 24% 14% 15% 9% 5% 3% 4% < 5M VND 5 - 7.5M VND 7.5 - 10M VND 10 - 15M VND 15 - 20M VND 20M-30M 30-40M <40M 27% 25% 18% 8% 8% 6% 15% 18% Apple Samsung Nokia LG Asus Sony Others Do not own
  • 21. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043