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Survey about coffee shop preference in vn

Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?

Survey about coffee shop preference in vn

  1. 1. Asia Plus Inc. Survey about Coffee shops
  2. 2. Frequency and Occasions Q. How often do you go to coffee shops? Q. Please choose all the occasions that you have use the coffee shops or coffee delivery 6% 16% 31% 12% 23% 6% 7% Frequency of going to coffee shops More than once/day Once/day A few times/week Once/week A few times/month Once/month Rarely 38% 26% 26% 25% 18% 14% 11% Weekend (night time) Before working time Weekend (morning time) After work Weekend (day time) Lunch time During working time Occasions to go
  3. 3. Types of Coffee shops Q. Please choose all the types of coffee shops that you have used for last 14 days. Q. Please choose the coffee shop that you use the most. Chain coffee shopsIndependent coffee shops Local coffee shops Street coffee Street coffee takeawayCanteen at convenience stores 61 45 39 23 16 12 48 25 18 5 3 2 Usually go Go to the most
  4. 4. Popularity of coffee shops by type 33% 25% 20% 30% 19% 25% 36% 48% 53% 46% 48% 47% 15% 19% 18% 13% 22% 17% 7% 5% 5% 4% 7% 5% 3% 6% 2% 3% 3% 3% 3% 16-19 20-29 30-39 Female Male All Chain shops Independent shops Local shop Street coffee Street takeaway Convenience store The ratio of independent shops go higher as age goes older. Local shops are more popular among male The ratio of “Please choose the coffee shop that you use the most”
  5. 5. What they spend on and How much they spend Q. How much do you spend at the selected coffee shops each time? (including food) 55% 34% 26% 23% 13% 13% 12% 12% 6% Vietnamese coffee (with milk) Smoothies Cappucino Vietnamese coffee (Black) Tea Caffe moca Matcha Latte Caffe Latte Macchiarto Types of Drinks ordered 4% 19% 18% 15% 16% 7% 8% 14% Amount of money spent (including food) Less than 10,000 VND 10,001 - 20,000 VND 20,001 - 30,000 VND 30,001 - 40,000 VND 40,001 - 50,000 VND 50,001 - 60,000 VND 60,001 - 80,000 VND Higher than 80,000 VND
  6. 6. Chain coffee shopsIndependent coffee shops Local coffee shops Comparison of the coffee shops
  7. 7. Types of coffee to drink 15% 39% 16% 33% 22% 13% 22% 33% 11% 3% 22% 58% 12% 26% 11% 4% 9% 38% 14% 2% 36% 65% 4% 15% 5% 0% 5% 24% 12% 1% Vietnamese coffee (Black) Vietnamese coffee (with milk) Caffe Latte Cappucino Caffe moca Macchiarto Matcha Latte Smoothies Tea Khác, ghi rõ Chain Store Independent Store Local Store Vietnamese traditional are popular among local stores. The ratio of Italian coffee (Cappucino, Moca etc) are popular among chain
  8. 8. Money to spend 1% 12% 13% 15% 20% 8% 13% 19% 1% 13% 20% 17% 17% 11% 7% 16% 4% 37% 23% 16% 12% 1% 3% 4% Less than 10,000 VND 10,001 - 20,000 VND 20,001 - 30,000 VND 30,001 - 40,000 VND 40,001 - 50,000 VND 50,001 - 60,000 VND 60,001 - 80,000 VND Higher than 80,000 VND Chain Store Independent Store Local Store 10-20K are the major zone for local store, while the average of both chain store and independents are around 40K VND
  9. 9. Reasons to choose 16% 17% 15% 21% 7% 15% 5% 24% 7% 4% 25% 33% 52% 16% 25% 27% 16% 14% 7% 11% 6% 43% 6% 6% 31% 5% 35% 20% 55% 33% 14% 11% 13% 7% 11% 16% 16% 6% 7% 8% 32% 6% Chain Store Independent Store Local Store Those who use chain stores mainly put importance on good taste and brand, while independent store are preferred by their atmospheres. Local store is by cost
  10. 10. Respondent Profiles (N=489) 47% 53% Male Female Gender 1% 6% 11% 22% 10% 4% 3% 2% Household Income Below VND5,000,000 VND5,000,001 - VND10,000,000 VND10,000,001 - VND15,000,000 VND15,000,001 - VND20,000,000 VND20,000,001 - VND25,000,000 VND25,000,001 - VND30,000,000 VND30,000,001 - VND40,000,000 VND40,000,001 and above 19% 41% 33% 16 - 19 years old 20 - 29 years old 30 - 39 years old Age 48% 52% Ha Noi HCMC Location
  11. 11. Q&Me – About Online Market Research Services
  12. 12. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  13. 13. Respondent profiles Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others
  14. 14. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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