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Motorbike frustration and car ownership motivation Slide 1 Motorbike frustration and car ownership motivation Slide 2 Motorbike frustration and car ownership motivation Slide 3 Motorbike frustration and car ownership motivation Slide 4 Motorbike frustration and car ownership motivation Slide 5 Motorbike frustration and car ownership motivation Slide 6 Motorbike frustration and car ownership motivation Slide 7 Motorbike frustration and car ownership motivation Slide 8 Motorbike frustration and car ownership motivation Slide 9 Motorbike frustration and car ownership motivation Slide 10 Motorbike frustration and car ownership motivation Slide 11 Motorbike frustration and car ownership motivation Slide 12 Motorbike frustration and car ownership motivation Slide 13 Motorbike frustration and car ownership motivation Slide 14 Motorbike frustration and car ownership motivation Slide 15 Motorbike frustration and car ownership motivation Slide 16 Motorbike frustration and car ownership motivation Slide 17 Motorbike frustration and car ownership motivation Slide 18 Motorbike frustration and car ownership motivation Slide 19 Motorbike frustration and car ownership motivation Slide 20 Motorbike frustration and car ownership motivation Slide 21 Motorbike frustration and car ownership motivation Slide 22 Motorbike frustration and car ownership motivation Slide 23
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Motorbike frustration and car ownership motivation

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Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.

This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.

This survey was conducted among 20 years old and above of 381 samples in July, 2021.

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Motorbike frustration and car ownership motivation

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  5. 5. 9$+,#$-#&".)&.):"#"$%&'()/$&;( 18% 23% 26% 31% 46% 46% 60% 67% 68% Driving with many people on one bike Driving with cars Driving risk with little child/baby Driving under the sun Bad road conditions Motorbike driver with bad manner Driving in the rain Air pollution Heavy traffic jam Vietnamese motorcyclists are most obsessed with traffic jams (68%), followed by air pollution (67%) and drive in the rain (60%) Q. What are the things that you feel annoyed when you drive motorbike? (Up to 3) (N=360)
  6. 6. 7286$9)#:;#$%#2<#)%2)+,-,$.%/# 345)"6)7*$#&8&7*+#.)9*/)*)#$*66&8)*88&/(+#:)#9()1".#)8"11"+)$(*."+)%(&+;)#9*#)#9(<)8"--&/(/)=&#9) *+"#9($)1"#"$8<8-&.#)>?@5A 15% 17% 48% 61% Hit with the other car / trucks Hit with the person on the street Hit / Stumbled with the items on the street Hit with the other motorbike Injury types Yes, 75% No, 25% Injury experience while driving motorbike )*+,-./+012+3/4+567280+9:/6+012+;85./+<1418=5>/?+@ABC'#D+E+F:-4+-8/+4:/+8/-G16G?+@AB!'&D
  7. 7. =2->60%(0+)5,$)<($),&2#$0>%;
  8. 8. 7.;(,#:(.#)3$(*($(.0()< =-$)"$)2"+,( 55% 42% 2% House Car Others If there are sufficient financial conditions, Vietnamese people will invest in houses (55%) and cars (42%) )*+HI+012+:-./+/6123:+/J161<5J-K+=-J>38126;+41+56./G4L+ 9:-4+912K;+012+56./G4?@ABC'#D
  9. 9. 7.#($(,#)&.)"1.&.>)-)0-$ Interest in owning a car in the future is high, as 90% shows the interest in it. Q. Would you like to own a car in the future? (N=381) Yes, 90% No, 10% Injury experience while driving motorbike
  10. 10. !"#&;-#&".)#")"1.)-)0-$ 17% 20% 25% 31% 36% 44% 50% 53% 55% 73% Attention from others / show off More business opportunity (e.g grab) Token of success Reward to myself / family Quickness in transportation More options for excursion Good care for family Comfort in transportation Safe transportation Transportation convenience Owning a car offers convenience (73%), safety (55%) and comfortable to move (53%) according to Vietnamese expectations )*+F:-4+;1/G+54+</-6+41+012+41+196+-+J-8?@ABC'#D
  11. 11. =-$)"1.($)&:->( 3% 14% 17% 19% 31% 40% 49% 51% 67% Snobby Cool Ambitious Smart Family man Classy Rich Matured Successful Cars in the minds of Vietnamese people are symbols of success (67%), maturity (51%) and wealth (49%) )*+F:-4+-8/+4:/+5<-3/G+1I+4:/+M/8G166/K+9:1+196+J-8G?++ @ABC'#D
  12. 12. =-$)%$-./?)@"3)"*)!&./ The most famous car brands are Toyota (22%), BMW (14%) and Ford (10%). The luxury cars tend to come on the list. )*+F:/6+012+:/-8+J-8L+9:-4+=8-6;+J1</G+2M+16+0128+ <56;?+@NK/-G/+J:11G/+#+=8-6;+16K0+D@ABC&"D 22% 14% 10% 10% 9% 8% 6% 4%
  13. 13. !"#$%&"'()*+,"&%-#&#"*$.-&$*&/$-0"#&1$23&23"&2)(4)546$-#&$6%."7&89:;<=>&$*&5"#",%2"#& 1$23&.))#&?)+-2,@&$6%."7 Q. Why did you come up with these brand? (N=381) ?,;@,5@+%23)(23)%+(A#)0,6$<# 22% 36% 42% 45% 46% 57% Good design Good quality / trust My friends / family own it I see this brand on the street often I see this brand at media a lot Top-of -Mind Image source 14% 32% 40% 46% 48% 60% Good performance / fuel saving Good country of origin I see this brand at media a lot Good quality / trust Good design 10% 42% 55% 63% 63% 76% I see this brand on the street often I see this brand at media a lot Good performance / fuel saving Good quality / trust Good design 10% 41% 43% 43% 43% 59% Good quality / trust I see this brand on the street often Good performance / fuel saving Good support I see this brand at media a lot 9% 35% 38% 47% 50% 53% Good quality / trust My friends / family own it Good country of origin I see this brand at media a lot Good design
  14. 14. B$(23)-,)<,20%3#$)C%5);6$<>(0#)%2)->#)56-6$#D F;G >CG C=G C;G C;G ;AG ;>G ;@G D;G D;G D;G EG FG O1014- ,16;- P18; Q56I-G4 R-S;- ,026;-5 T/U2G R54G2=5G:5 N/23/14 V5-+E O:-J1 W2S2>5 X-<-:-+Y Z HG2S2 Toyota (52%), Honda (43%) and Ford (38%) comes on top list.
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  22. 22. !6$ <60-,+#$0 L""/)M)N(2($*;( L!KJ !*+,6*8#,$&+; O(89+"-";< L&+*+8( P#9($. Q(#*&-
  23. 23. Q&Me is provided by Asia Plus Inc. https://qandme.net Contact us: Tel: 02839 100 043 Email: info@qandme.net
  • MinhNg520998

    Sep. 17, 2021
  • ShotaroKubo1

    Aug. 4, 2021

Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues. This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have. This survey was conducted among 20 years old and above of 381 samples in July, 2021.

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