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Food delivery demand after covid 19

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Food delivery service in Vietnam increased its popularity further due to the social isolation of the Covid-19.

This survey was made in order to understand the latest trend of the delivery services as well as how the demand has increased during Covid period.

This survey was conducted among 840 respondents in HCM and Hanoi in April 2020.

Published in: Marketing
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Food delivery demand after covid 19

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Food delivery demand increase after Covid-19 Asia Plus Inc.
  2. 2. Overview Food delivery service in Vietnam increased its popularity further due to the social isolation of the Covid-19. This survey was made in order to understand the latest trend of the delivery services as well as how the demand has increased during Covid period. This survey was conducted among 840 respondents in HCM and Hanoi in April 2020.
  3. 3. Food delivery usage
  4. 4. Food delivery user trend 75% 25% Food delivery usage * * Usage in last 60 days 76% 24% User types 29% 41% 15% 8% 7% Usage change Increased significantly Increased to some extent No change Decreased to some extent Decreased drastically Existing users New users 75% have used food delivery services. 24% are the new user who has started to use food delivery services for the first time due to Covid-19. Increased = 70%
  5. 5. Food delivery user trend - Non users 75% 25% Food delivery usage * Existing users New users The majority of non-users are those who cook themselves. Also some are concerned with food quality and high shipping cost. 5% 5% 11% 14% 14% 17% 28% 66% Hassle of the ordering process I do not know how to order it I do not know High food cost Takes time to delivery High shipping cost Concerns on the food quality I cook myself Reasons not to use food delivery services
  6. 6. Popular ordering method Delivery app is the most popular. While HCM use app more, Hanoi has the higher ratio of social media or telephone orders 95% 38% 32% 25% 87% 34% 41% 46% Delivery app Dedicated app of the store Telephone SNS Popularity by region Hanoi HCM Q. How do you order food and drink online? How do you order food and drink online most often? (N=372) 92% 37% 36% 34% 78% 5% 8% 9% Delivery app Dedicated app of the store Telephone SNS Popular ordering service method Most used Used
  7. 7. Reasons to order food by delivery app 61% people order food by using delivery app because of “travel time saving” and “safety from covid-19”. Q. (Delivery app) Why do you buy food and drink online by delivery app? (N=341) 61% 58% 51% 50% 46% 43% 43% 42% 38% 34% 18% Travel time- saving Safety from Covid-19 Variety of food Promotions Fast delivery timing Lazy to go out Good shipping price Online payment Cannot stay at the store during social distancing Good taste I like food at the store
  8. 8. Delivery services Q. How do you take the food/ drink? (N=372) Who delivers the food/ drink? (N=370) 99% 9% Delivery Take away How to take the food/ drink 87% 17% 1% Delivery app personnel Store staff I do not remember Delivery personnel Delivery is far popular than take away. Delivery by the platform drivers are much popular than the store staff
  9. 9. Satisfaction - Delivery app • Delivery app is good at easiness of ordering • Dedicated app is good at speed and quality but cost tends to be higher • Social network is minor against others and popular wit the cost (including shipping) 67% 55% 43% 36% 36% 32% 27% 33% 37% 43% 41% 38% 6% 11% 17% 18% 20% 23% Ease of ordering Delivery personnel attitude Delivery speed Food quality Food cost Shipping cost Delivery app (92%) Q. (Delivery app users) - How much are you satisfied with the following? (N=341) 56% 49% 46% 44% 32% 32% 39% 41% 46% 41% 50% 44% 4% 9% 9% 12% 16% 22% Dedicated restaurant app (37%) 51% 34% 42% 35% 35% 29% 38% 52% 42% 46% 44% 47% 11% 13% 17% 16% 20% 20% Social network (34%) Red = superior, Orange = inferior
  10. 10. Delivery app
  11. 11. Delivery apps to use Grab Food is the most popular app with 79% users. Follow by Now and Go Food with 56% and 41%. 79% 56% 41% 15% 12% 55% 29% 10% 5% 0% Grab Food Now Go Food Baemin Loship Often used Used most often Q. (Delivery app) What apps do you use to order food? What app do you use to order food most often? (N=341)
  12. 12. Food ordering frequency 6% 7% 14% 26% 26% 16% 3% 2% More than once a day Everyday 5-6 times a week 3-4 times a week Once or twice a week 2-3 times a month Once a month Less than once a month 79% people order food at least 1 time per week. *Very important=33%, important=58% (out of 4 criteria)Q. Question title (N=XX)Q. How often do you order food / drink? (N=371) 79%
  13. 13. Food ordering occasions 1% 8% 11% 16% 26% 43% 51% 51% Others Only if promotions Supper Breakfast When I feel hungry Dinner Teatime Lunch 51% people order food/ drink at lunch or teatime. *Very important=33%, important=58% (out of 4 criteria)Q. When do you order food / drink? (N=371)
  14. 14. Delivery app satisfaction and reasons 80% satisfied with using delivery app because of good service and fast delivery. High shipping cost and faster delivery are the missing factors Q. (Delivery app) How much are you satisfied with delivery app using most often? (Grab Food, Now, Go Food, Baemin, etc.) (N=341)/ (Delivery app) Reasons for satisfaction/ dissatisfaction (N=332) 5% 5% 5% 1% 1% 1% High shipping price Not fast delivery Not good food/ high quality Less promotion Quantity is not enough Not good attitude Reasons to dislike 31% 30% 14% 11% 11% 11% Good service Fast delivery Convenience Good attitude Good price Promotion Reasons to like 45% 35% 13% 6% Delivery app satisfaction Very satisfied Satisfied Average Dissatisfied Dissatisfied at all
  15. 15. Coupon and shipping cost behavior Both of coupons and free shipping cost take effect in selecting the restaurants Q. (Delivery app) What is applicable to you as to the coupon usage? (Delivery app) What is applicable to you as to the shipping cost? (N=341) 23% 44% 30% 3% Coupon effectiveness Always look for the restaurant with coupon Tend to look for the restaurant with coupon but not always I tend to look for favorite restaurant and use coupon when available I look for the restaraunt that I like, without caring about coupon 26% 59% 16% Shipping cost free effectiveness I always look for the food with no shipping cost I tend to look for the food with no shipping cost but not always I tend to look for the restaurant that I like
  16. 16. Summary • 75% have used food delivery services, out of which 24% are the new user who has started to use food delivery services for the first time due to Covid-19. • Among the existing users, 70% has increased food delivery usage in the last 60 days, probably due to Covid-19 • As the oherding method, delivery app is the most popular. While HCM use app more, Hanoi has the higher ratio of social media or telephone orders • Needs of saving time and safety has increased the usage of food delivery app. • Delivery app is good at easiness of ordering while dedicated app is good at speed and quality but cost tends to be higher. Grab Food is the most popular app with 79% users. Follow by Now and Go Food with 56% and 41%. • 80% satisfied with using delivery app because of good service and fast delivery. High shipping cost and faster delivery are the missing factors • Both of coupons and free shipping cost take effect in selecting the restaurants
  17. 17. Respondent profile (N=489) Male, 56% Female, 44% Gender <22, 21% 23-30, 41% >30, 38% Age HCMC, 55% Hanoi, 45% City
  18. 18. Q&Me – About Online Market Research Services
  19. 19. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  20. 20. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 500,000 members 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  21. 21. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  22. 22. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  23. 23. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 6, Phuong Long Building, 506 Nguyen Dinh Chieu Street, Ward 4, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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