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Design thinking 1

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Design Thinking - Introductory Lecture by Tuan Tran @ MES LAB

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Design thinking 1

  1. 1. Slide: 1 your progress bar in this presentation WHAT COMES IN YOUR MIND WHEN YOU THINK OF DESIGN? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  2. 2. GRAPHICS? Slide: 2 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  3. 3. FURNITURES? Slide: 3 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  4. 4. Slide: 4 your progress bar in this presentation LANDSCAPE? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  5. 5. PRODUCTS? Slide: 5 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  6. 6. Slide: 6 your progress bar in this presentation THEY ARE DESIGNED WHEN FOLLOWING SIMILAR PROCESSES (e.g Ulrich’s for NPD) Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  7. 7. Slide: 7 your progress bar in this presentation A BIGGER PICTURE, HOW ABOUT SOLVING PROBLEMS BY TECHNIQUES & PROCESSES OF DESIGN? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  8. 8. POVERTY Slide: 8 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  9. 9. Slide: 9 your progress bar in this presentation HEALTH CARE Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  10. 10. Slide: 10 your progress bar in this presentation GLOBAL ISSUES Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  11. 11. Slide: 11 your progress bar in this presentation HERE, DESIGN THINKING CAN HELP FIND SOLUTIONS THROUGH DESIGN Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  12. 12. New Product Development Design Thinking Introductory presentation Presentation #1 Design Thinking Brief A very first insight of Design Thinking and applications Dated: December, 2014; version 2.0.1 Tuan Tran Digital Product Lab Dongguk University, Seoul, Korea
  13. 13. Slide: 13 your progress bar in this presentation Contents List of sections What is Design Thinking? What can be designed? Design Thinking in action – The process AApppplliiccaattiioonnss Resources Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  14. 14. Slide: 14 your progress bar in this presentation INTRODUCTION Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  15. 15. Slide: 15 your progress bar in this presentation Introduction What is Design Thinking? a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity Tim Brown, IDEO …to solve problems in business and society… Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  16. 16. Slide: 16 your progress bar in this presentation Introduction Tim Brown David Kelley Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  17. 17. Slide: 17 your progress bar in this presentation Introduction Characteristics of Design Thinking Human Centered: begins from deep empathy and understanding of needs and motivations of people Collaborative: Users = Multiple Stakeholders: Customers, Staffs, Vendors, etc. EExxppeerriimmeennttaall:: IItteerraattiivvee ““pprroottoottyyppiinngg –– tteessttiinngg”” llooooppss.. EEnnccoouurraaggee Early Fail ~~ Optimistic: There exists solution for any problem Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  18. 18. Slide: 18 your progress bar in this presentation Introduction Understanding Design Thinking Is a way to find solutions that balance human desirability, technical feasibility and economical viability Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  19. 19. Slide: 19 your progress bar in this presentation Introduction Understanding Design Thinking Is a way to find solutions that balance human desirability, technical feasibility and economical viability Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  20. 20. Slide: 20 your progress bar in this presentation WHAT CAN BE DESIGNED? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  21. 21. Slide: 21 your progress bar in this presentation Projects Products Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  22. 22. Slide: 22 your progress bar in this presentation Projects Services Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  23. 23. Slide: 23 your progress bar in this presentation Projects Experiences Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  24. 24. Slide: 24 your progress bar in this presentation Projects Systems, Solutions Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  25. 25. Slide: 25 your progress bar in this presentation Projects Systems, Solutions Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  26. 26. Slide: 26 your progress bar in this presentation DESIGN THINKING – THE PROCESS Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  27. 27. Slide: 27 your progress bar in this presentation Process Process by IDEO Compare with Ulrich’s NPD process… Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  28. 28. Slide: 28 your progress bar in this presentation Process Process by Stanford d.school Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  29. 29. Slide: 29 your progress bar in this presentation Process Detail – Process by IDEO Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  30. 30. Slide: 30 your progress bar in this presentation APPLICATIONS Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  31. 31. Slide: 31 your progress bar in this presentation Applications Possible Applications of Design Thinking Problem Solving Service Design Business Strategy Issues in Society PSS? How? A new “PSS design scheme” as a topic? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  32. 32. Slide: 32 your progress bar in this presentation RESOURCES Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  33. 33. Slide: 33 your progress bar in this presentation Resouces Resources Book: Change by Design – Tim Brown; Design – Creation of Artifacts in Society – Karl Ulrich Tool Kits: Design Thinking for Educators Project Reports: IDEO.org project reports Web links – Google with “Design Thinking” Academic Papers Online course: Example - https://www.coursera.org/course/desig nbiz And where else? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  34. 34. Slide: 34 your progress bar in this presentation Resouces Design Tools Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  35. 35. Slide: 35 your progress bar in this presentation Resouces Project Reports Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  36. 36. Slide: 36 your progress bar in this presentation Resouces Project Reports Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  37. 37. Slide: 37 your progress bar in this presentation Resouces Video #1: DESIGN (IDEO) http://vimeo.com/46067111 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  38. 38. Slide: 38 your progress bar in this presentation Resouces Video #2: From Design to Design Thinking (Tim B) http://www.youtube.com/watch?v=lGOTwFvkfhU Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  39. 39. Slide: 39 your progress bar in this presentation Resouces Video #3: Design and Innovation (Tim B) http://www.youtube.com/watch?v=Ox88dz9ZDGw Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  40. 40. Slide: 40 your progress bar in this presentation Resouces Video #4: What is Design Thinking #1 http://www.youtube.com/watch?v=a7sEoEvT8l8 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  41. 41. Slide: 41 your progress bar in this presentation Resouces Video #5: All About Design Thinking http://www.youtube.com/watch?v=3sOeSkTUTA0 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  42. 42. Slide: 42 your progress bar in this presentation Resouces Video #6: What is Design Thinking? http://www.youtube.com/watch?v=Ee4CKIPkIik Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  43. 43. Slide: 43 your progress bar in this presentation Resouces Video #7: How design thinking transformed Airbnb from failing startup to billion-dollar business? http://www.youtube.com/watch?v=RUEjYswwWPY Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  44. 44. Slide: 44 your progress bar in this presentation Resouces Video #8: Kelley IDEO http://www.youtube.com/watch?v=GYkb6vfKMI4 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
  45. 45. Slide: 45 your progress bar in this presentation THANK YOU Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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