SlideShare a Scribd company logo
1 of 20
Q&Me is online market research provided by Asia Plus Inc.
Vietnamese alcohol drinking behaviors
Asia Plus Inc.
Overview
Vietnam’s beer consumption is the highest among
all South East Asia countries, while the other
alcohol options such as whisky or wine have the
increasing popularity. The recent impact of Covid-
19 and the more strict alcohol control in driving
had impacted the way they take alcohol.
This survey was made in order to understand
Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in
Vietnam of 504 in January 2021.
Alcohol drinking behavior
Alcohol drinking behaviors
Nearly 80% drink beer and other alcohol. The ratio of drinking
beer around 75%.
Q. Do you drink alcohol?
47%
27%
4%
21%
I drink beer and other alcohol I drink beer only
I drink other alcohol only I do not drink alcohol
(non-drinkers) Reasons not to drink alcohol
8%
17%
18%
32%
37%
37%
43%
I do not have money to spend
As I need to drive
My family told me not to drink
I get drunk too easily
I do not like the taste
I do not like the feeling of drunk
As I have health issues when i drink
Having health issues when drinking, do not like the feeling of
drunk and do not like the taste as the main reasons not to
drink alcohol.
Q. What are the reasons that you do not drink alcohol?
Alcohol drinking behavior change (vs 1 year ago)
Just 17% increase drinking alcohol compare with one year ago, while 43% decrease. Police
control is more severe and go out for drink less are the main reasons for drink less.
17%
40%
43%
Increase No change Decrease
Changes vs a year ago
Q. Compared with a year ago, how does your alcohol drinking frequency change?
57%
32%
5%
4%
I go out for drink more than before
I stay home and drink at home more
I have less things to do due to stay
home
I came to find the favorite alcohol
Reason for the increase
38%
33%
30%
24%
19%
11%
Police control is more severe
I go out for drink less
I need to go on a diet
My family / friends asked not to drink
I have less money
Less restaurants are open
Reason for the decrease
Popularity by types of alcohol
Q. Please choose what are applicable to you?
Beer
67% 30% 3%
Wine
Vietnamese rice wine
Vietnamese vokka Vietnam snake wine
55% 25% 20%
Drink it regularly Have drunken it Others
Whiskey
28% 42% 29% 13% 22% 65%
14% 29% 58% 31% 42% 27% 3%
8% 89%
Beer and wine drinking behavior and popularity
(beer drinkers) Beer drinking frequency
4%
15%
18%
10%
11%
43%
Every day / Almost every day 2 - 4 times / week
Once / week Once / 2 weeks
Once / month Only for a special occasion
More than ¼ drink beer at least once a week. Nearly 20%
drink more than once a week.
Q. How often do you drink beer?
(Beer drinkers) Favorite beer brands
Heineken, Tiger and Sai Gon are the most favorite
beers.
Q. Please share us the name of the beer you like
50%
47%
43%
34%
25%
6% 6%
4% 3% 2% 2% 2%
(Beer drinkers) Favorite beer brands by profile
Heiniken and Tiger is more popular in HCM while Hà Nội beer is more popular
in Hanoi.
Q. Please share us the name of the beer you like
70% 77%
35%
4%
27%
13%
3% 3% 7% 0%
55%
25%
41%
66%
27%
5% 3% 1% 1% 5%
28% 33%
52%
40%
22%
1%
11% 7% 1% 1%
Heiniken Tiger Sài Gòn Hà Nội 333 Budweiser Huda Larue Sapporo Trúc Bạch
By area
HCM Hanoi Others
44% 43% 46% 40%
24%
5% 8% 5% 3% 1% 1% 0%
56% 52%
41%
27% 25%
7% 4% 4% 3% 2% 3% 4%
Heiniken Tiger Sài Gòn Hà Nội 333 Budweiser Huda Larue Sapporo Trúc Bạch Sư Tử
Trắng
Corona
By gender
Male Female
(Wine drinkers) Wine popularity by origin
1%
3%
13%
16%
17%
20%
39%
68%
Argentina
Spain
Australia
California
Italy
Chile
France
Vietnam
Vietnam is the most popular, follow by France and Chile.
Q. For wine, what wines do you like to drink?
Respondent profile (N=504)
Male, 54%
Female, 46%
Gender
16-22, 36%
23-29, 27%
30+, 37%
Age
HCM, 35%
Hanoi, 25%
City
Q&Me – About Online Market Research Services
Key highlight - Who we are
Q&Me is the tech-oriented
market research company
We manage all the projects of
both online and offline through
one dedicated platform to provide
the valuable hints to your
business promptly with high
quality
Q&Me is biggest online
research service provider
We own over 500,000
Vietnamese panelist with the
variety of the profiles. With the
proprietary reward and quality
scheme, we deliver the research
results soonest
Proprietary research
platform for superb quality
We have 300 well-trained
fieldworkers nation-wide, who
are connected real-time through
our dedicated app. All the tasks
they conducts are monitored
real-time with automation
Online market research - Audience
We have over 500,000 members nation-wide who are eager to share their
opinions. Our data provisions are quickest due to this vast direct panel system.
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%
3%
3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Offline market research - Coverage
More than 300 well-educated fieldworkers nation-wide with the real-time
connections via our dedicated mobile app for higher quality data collections
HCM: 130
Can Tho: 40
Da Nang : 40
Hanoi : 70
Nha Trang : 20
Hai Phong : 10
Daklak : 10
Fieldworker deployment
Our advantage – Quick with quality
With combining the technology with the well-trained humane operations, Q&Me
provides several methods providing data with quality
Our quality score by SSI
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our customers
Food & Beverage
FMCG
Manufacturing
Technology
Finance Others
Retail
Q&Me is provided by Asia Plus Inc.
https://qandme.net
Contact us:
Tel: 02839 100 043
Email: info@qandme.net

More Related Content

What's hot

Fish Sauce Usage In Vietnam
Fish Sauce Usage In Vietnam Fish Sauce Usage In Vietnam
Fish Sauce Usage In Vietnam DI Marketing
 
Vietnam's soft drink consumer behavior
Vietnam's soft drink consumer behaviorVietnam's soft drink consumer behavior
Vietnam's soft drink consumer behaviorMarketIntello
 
Survey about Fashion behaviour and interests in Vietnam
Survey about Fashion behaviour and interests in VietnamSurvey about Fashion behaviour and interests in Vietnam
Survey about Fashion behaviour and interests in VietnamQ&Me Vietnam Market Research
 
[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào
[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào
[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nàoDuy, Vo Hoang
 
Survey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularitySurvey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularityQ&Me Vietnam Market Research
 
Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020MarketingTrips
 
Khảo sát nhu cầu tiêu thụ rượu bia của người dân Việt Nam
Khảo sát nhu cầu tiêu thụ rượu bia của người dân Việt NamKhảo sát nhu cầu tiêu thụ rượu bia của người dân Việt Nam
Khảo sát nhu cầu tiêu thụ rượu bia của người dân Việt NamInfoQ - GMO Research
 
How Vietnamese like their yogurt
How Vietnamese like their yogurtHow Vietnamese like their yogurt
How Vietnamese like their yogurtDI Marketing
 
Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...
Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...
Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...Hee Young Shin
 

What's hot (20)

Instant coffee for vietnamese
Instant coffee for vietnameseInstant coffee for vietnamese
Instant coffee for vietnamese
 
[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam
 
Vietnam convenience store market
Vietnam convenience store marketVietnam convenience store market
Vietnam convenience store market
 
[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change
 
Fish Sauce Usage In Vietnam
Fish Sauce Usage In Vietnam Fish Sauce Usage In Vietnam
Fish Sauce Usage In Vietnam
 
Milk tea (bubble tea) trend in Vietnam
Milk tea (bubble tea) trend in VietnamMilk tea (bubble tea) trend in Vietnam
Milk tea (bubble tea) trend in Vietnam
 
Vietnam's soft drink consumer behavior
Vietnam's soft drink consumer behaviorVietnam's soft drink consumer behavior
Vietnam's soft drink consumer behavior
 
Survey about Fashion behaviour and interests in Vietnam
Survey about Fashion behaviour and interests in VietnamSurvey about Fashion behaviour and interests in Vietnam
Survey about Fashion behaviour and interests in Vietnam
 
[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào
[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào
[Kantar] Phong cách sống của người tiêu dùng Việt ngày nay như thế nào
 
Survey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularitySurvey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularity
 
Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020
 
Khảo sát nhu cầu tiêu thụ rượu bia của người dân Việt Nam
Khảo sát nhu cầu tiêu thụ rượu bia của người dân Việt NamKhảo sát nhu cầu tiêu thụ rượu bia của người dân Việt Nam
Khảo sát nhu cầu tiêu thụ rượu bia của người dân Việt Nam
 
Vietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factorsVietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factors
 
Fast food popularity in Vietnam (2020)
Fast food popularity in Vietnam (2020)Fast food popularity in Vietnam (2020)
Fast food popularity in Vietnam (2020)
 
How Vietnamese like their yogurt
How Vietnamese like their yogurtHow Vietnamese like their yogurt
How Vietnamese like their yogurt
 
[Survey Report] Vietnam Youth Lifestyle
[Survey Report] Vietnam Youth Lifestyle[Survey Report] Vietnam Youth Lifestyle
[Survey Report] Vietnam Youth Lifestyle
 
Vietnamese shampoo usage and brand image
Vietnamese shampoo usage and brand imageVietnamese shampoo usage and brand image
Vietnamese shampoo usage and brand image
 
YouTube popularity in Vietnam
YouTube popularity in VietnamYouTube popularity in Vietnam
YouTube popularity in Vietnam
 
Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...
Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...
Bia heineken và việc áp dụng thành công các chiến lược marketing tại thị trườ...
 
Survey about Vietnamese behaviors about fashion
Survey about Vietnamese behaviors about fashionSurvey about Vietnamese behaviors about fashion
Survey about Vietnamese behaviors about fashion
 

Similar to Vietnamese alcohol drinking behavior

It's all about the beer
It's all about the beerIt's all about the beer
It's all about the beerDI Marketing
 
Beer consumption in Thailand
Beer consumption in ThailandBeer consumption in Thailand
Beer consumption in ThailandDI Marketing
 
HCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in VietnamHCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in VietnamQ&Me Vietnam Market Research
 
Influences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online PopulationInfluences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
 
[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demand[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demandQ&Me Vietnam Market Research
 
How do Chinese consumers perceive British beverage brands?
How do Chinese consumers perceive British beverage brands?How do Chinese consumers perceive British beverage brands?
How do Chinese consumers perceive British beverage brands?Ksubaka
 
Media Consumption & Habits of MENA Internet Users Survey
Media Consumption & Habits of MENA Internet Users SurveyMedia Consumption & Habits of MENA Internet Users Survey
Media Consumption & Habits of MENA Internet Users SurveySpot On PR
 
Clickstream 2015 Q2 deck
Clickstream 2015 Q2 deckClickstream 2015 Q2 deck
Clickstream 2015 Q2 deckKantar
 
Consumer behavior toward soft drinks
Consumer behavior toward soft drinksConsumer behavior toward soft drinks
Consumer behavior toward soft drinksnamra mubarak
 

Similar to Vietnamese alcohol drinking behavior (20)

Vietnamese opinion about Aodai culture
Vietnamese opinion about Aodai cultureVietnamese opinion about Aodai culture
Vietnamese opinion about Aodai culture
 
It's all about the beer
It's all about the beerIt's all about the beer
It's all about the beer
 
Drinking behaviour of Vienamese ladies
Drinking behaviour of Vienamese ladiesDrinking behaviour of Vienamese ladies
Drinking behaviour of Vienamese ladies
 
Beer consumption in Thailand
Beer consumption in ThailandBeer consumption in Thailand
Beer consumption in Thailand
 
ベトナム人の爆買い調査
ベトナム人の爆買い調査ベトナム人の爆買い調査
ベトナム人の爆買い調査
 
Vietnam youth report_en_1124
Vietnam youth report_en_1124Vietnam youth report_en_1124
Vietnam youth report_en_1124
 
HCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in VietnamHCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in Vietnam
 
Vietnames usage of mini stores
Vietnames usage of mini storesVietnames usage of mini stores
Vietnames usage of mini stores
 
Influences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online PopulationInfluences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online Population
 
[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demand[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demand
 
Coupon usage in Vietnam
Coupon usage in VietnamCoupon usage in Vietnam
Coupon usage in Vietnam
 
How do Chinese consumers perceive British beverage brands?
How do Chinese consumers perceive British beverage brands?How do Chinese consumers perceive British beverage brands?
How do Chinese consumers perceive British beverage brands?
 
Vietnam Motorbike Purchase Trend
Vietnam Motorbike Purchase TrendVietnam Motorbike Purchase Trend
Vietnam Motorbike Purchase Trend
 
Wine Consumer & Social Media - China & Australia_2015
Wine Consumer & Social Media - China & Australia_2015Wine Consumer & Social Media - China & Australia_2015
Wine Consumer & Social Media - China & Australia_2015
 
A study on_consumer_behavior_toward_soft
A study on_consumer_behavior_toward_softA study on_consumer_behavior_toward_soft
A study on_consumer_behavior_toward_soft
 
Survey about Hanoi & HCM city image
Survey about Hanoi & HCM city imageSurvey about Hanoi & HCM city image
Survey about Hanoi & HCM city image
 
Media Consumption & Habits of MENA Internet Users Survey
Media Consumption & Habits of MENA Internet Users SurveyMedia Consumption & Habits of MENA Internet Users Survey
Media Consumption & Habits of MENA Internet Users Survey
 
Clickstream 2015 Q2 deck
Clickstream 2015 Q2 deckClickstream 2015 Q2 deck
Clickstream 2015 Q2 deck
 
Consumer behavior toward soft drinks
Consumer behavior toward soft drinksConsumer behavior toward soft drinks
Consumer behavior toward soft drinks
 
Food delivery service usage in vietnam
Food delivery service usage in vietnamFood delivery service usage in vietnam
Food delivery service usage in vietnam
 

More from Q&Me Vietnam Market Research

How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamQ&Me Vietnam Market Research
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationQ&Me Vietnam Market Research
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamQ&Me Vietnam Market Research
 

More from Q&Me Vietnam Market Research (20)

How well DX is penetrated in Vietnam
How well DX is penetrated in VietnamHow well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam
 
Vietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdfVietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdf
 
Vietnam social media characteristics.pdf
Vietnam social media characteristics.pdfVietnam social media characteristics.pdf
Vietnam social media characteristics.pdf
 
Electric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdfElectric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdf
 
Food delivery trend_2022.pdf
Food delivery trend_2022.pdfFood delivery trend_2022.pdf
Food delivery trend_2022.pdf
 
Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022
 
Vietnam media popularity & trustability
Vietnam media popularity & trustabilityVietnam media popularity & trustability
Vietnam media popularity & trustability
 
Social media usage change during covid
Social media usage change during covidSocial media usage change during covid
Social media usage change during covid
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in Vietnam
 
Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)
 
Survey about Vietnamese remote work preference
Survey about Vietnamese remote work preferenceSurvey about Vietnamese remote work preference
Survey about Vietnamese remote work preference
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivation
 
Vietnamese favorite celebrities
Vietnamese favorite celebritiesVietnamese favorite celebrities
Vietnamese favorite celebrities
 
Vietnam language learning behaviors
Vietnam language learning behaviorsVietnam language learning behaviors
Vietnam language learning behaviors
 
Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)
 
Vietnam Online Travel Behaviors
Vietnam Online Travel BehaviorsVietnam Online Travel Behaviors
Vietnam Online Travel Behaviors
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in Vietnam
 
Survey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviorsSurvey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviors
 
Corporate image among Vietnamese
Corporate image among VietnameseCorporate image among Vietnamese
Corporate image among Vietnamese
 
Actions that vietnamese dislike
Actions that vietnamese dislikeActions that vietnamese dislike
Actions that vietnamese dislike
 

Recently uploaded

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Marketing BRANDING
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 

Recently uploaded (20)

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 

Vietnamese alcohol drinking behavior

  • 1. Q&Me is online market research provided by Asia Plus Inc. Vietnamese alcohol drinking behaviors Asia Plus Inc.
  • 2. Overview Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid- 19 and the more strict alcohol control in driving had impacted the way they take alcohol. This survey was made in order to understand Vietnamese alcohol drinking behaviors. This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
  • 4. Alcohol drinking behaviors Nearly 80% drink beer and other alcohol. The ratio of drinking beer around 75%. Q. Do you drink alcohol? 47% 27% 4% 21% I drink beer and other alcohol I drink beer only I drink other alcohol only I do not drink alcohol
  • 5. (non-drinkers) Reasons not to drink alcohol 8% 17% 18% 32% 37% 37% 43% I do not have money to spend As I need to drive My family told me not to drink I get drunk too easily I do not like the taste I do not like the feeling of drunk As I have health issues when i drink Having health issues when drinking, do not like the feeling of drunk and do not like the taste as the main reasons not to drink alcohol. Q. What are the reasons that you do not drink alcohol?
  • 6. Alcohol drinking behavior change (vs 1 year ago) Just 17% increase drinking alcohol compare with one year ago, while 43% decrease. Police control is more severe and go out for drink less are the main reasons for drink less. 17% 40% 43% Increase No change Decrease Changes vs a year ago Q. Compared with a year ago, how does your alcohol drinking frequency change? 57% 32% 5% 4% I go out for drink more than before I stay home and drink at home more I have less things to do due to stay home I came to find the favorite alcohol Reason for the increase 38% 33% 30% 24% 19% 11% Police control is more severe I go out for drink less I need to go on a diet My family / friends asked not to drink I have less money Less restaurants are open Reason for the decrease
  • 7. Popularity by types of alcohol Q. Please choose what are applicable to you? Beer 67% 30% 3% Wine Vietnamese rice wine Vietnamese vokka Vietnam snake wine 55% 25% 20% Drink it regularly Have drunken it Others Whiskey 28% 42% 29% 13% 22% 65% 14% 29% 58% 31% 42% 27% 3% 8% 89%
  • 8. Beer and wine drinking behavior and popularity
  • 9. (beer drinkers) Beer drinking frequency 4% 15% 18% 10% 11% 43% Every day / Almost every day 2 - 4 times / week Once / week Once / 2 weeks Once / month Only for a special occasion More than ¼ drink beer at least once a week. Nearly 20% drink more than once a week. Q. How often do you drink beer?
  • 10. (Beer drinkers) Favorite beer brands Heineken, Tiger and Sai Gon are the most favorite beers. Q. Please share us the name of the beer you like 50% 47% 43% 34% 25% 6% 6% 4% 3% 2% 2% 2%
  • 11. (Beer drinkers) Favorite beer brands by profile Heiniken and Tiger is more popular in HCM while Hà Nội beer is more popular in Hanoi. Q. Please share us the name of the beer you like 70% 77% 35% 4% 27% 13% 3% 3% 7% 0% 55% 25% 41% 66% 27% 5% 3% 1% 1% 5% 28% 33% 52% 40% 22% 1% 11% 7% 1% 1% Heiniken Tiger Sài Gòn Hà Nội 333 Budweiser Huda Larue Sapporo Trúc Bạch By area HCM Hanoi Others 44% 43% 46% 40% 24% 5% 8% 5% 3% 1% 1% 0% 56% 52% 41% 27% 25% 7% 4% 4% 3% 2% 3% 4% Heiniken Tiger Sài Gòn Hà Nội 333 Budweiser Huda Larue Sapporo Trúc Bạch Sư Tử Trắng Corona By gender Male Female
  • 12. (Wine drinkers) Wine popularity by origin 1% 3% 13% 16% 17% 20% 39% 68% Argentina Spain Australia California Italy Chile France Vietnam Vietnam is the most popular, follow by France and Chile. Q. For wine, what wines do you like to drink?
  • 13. Respondent profile (N=504) Male, 54% Female, 46% Gender 16-22, 36% 23-29, 27% 30+, 37% Age HCM, 35% Hanoi, 25% City
  • 14. Q&Me – About Online Market Research Services
  • 15. Key highlight - Who we are Q&Me is the tech-oriented market research company We manage all the projects of both online and offline through one dedicated platform to provide the valuable hints to your business promptly with high quality Q&Me is biggest online research service provider We own over 500,000 Vietnamese panelist with the variety of the profiles. With the proprietary reward and quality scheme, we deliver the research results soonest Proprietary research platform for superb quality We have 300 well-trained fieldworkers nation-wide, who are connected real-time through our dedicated app. All the tasks they conducts are monitored real-time with automation
  • 16. Online market research - Audience We have over 500,000 members nation-wide who are eager to share their opinions. Our data provisions are quickest due to this vast direct panel system. 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4% 3% 3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 17. Offline market research - Coverage More than 300 well-educated fieldworkers nation-wide with the real-time connections via our dedicated mobile app for higher quality data collections HCM: 130 Can Tho: 40 Da Nang : 40 Hanoi : 70 Nha Trang : 20 Hai Phong : 10 Daklak : 10 Fieldworker deployment
  • 18. Our advantage – Quick with quality With combining the technology with the well-trained humane operations, Q&Me provides several methods providing data with quality Our quality score by SSI FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
  • 19. Our customers Food & Beverage FMCG Manufacturing Technology Finance Others Retail
  • 20. Q&Me is provided by Asia Plus Inc. https://qandme.net Contact us: Tel: 02839 100 043 Email: info@qandme.net

Editor's Notes

  1. keep