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BBQ usage in vietnam converted

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BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.

This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.

Published in: Marketing
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BBQ usage in vietnam converted

  1. 1. Q&Me is online market research provided by Asia Plus Inc. BBQ eating behaviors in Vietnam Asia Plus Inc.
  2. 2. Overview BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase. This survey was made to have the good understanding as to the user behaviors of eating BBQ. The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
  3. 3. Highlight
  4. 4. Highlight - BBQ in Vietnam 55% 37% 9% Yes, I eat both at restaurant and at home Yes, I eat at restaurant only Yes, I eat at home only BBQ user types Reasons to use restaurant Variety Easiness Good taste Good atmosphere Reasons to eat at home Good cost Comfort Safe foods
  5. 5. Highlight - BBQ at restaurant 73% 63% 60% 51% 45% Varieties of foods No need to prepare / wash dishes No need for cooking Better taste No concern on smoke / smell Main reasons for going to 71% 49% 44% 15% 13% King BBQ Sumo BBQ GoGi House Hun Khoi BBQ restaurants Sky Garden & CRAFT BEER Famous BBQ restaurants in Vietnam 82% 69% 65% 59% 56% Good taste Food safety Price Staff attitude Variety of foods Main factors for choosing restaurants 4% 12% 26% 26% 20% 8% 4% 4% Several times /week or more Once /week A couple of times / month Once /month Once /2~3 months Once /4~6 months Less than once /6months Less than once /6months BBQ restaurant usage frequency
  6. 6. Highlight - BBQ at home 71% 48% 48% 47% 43% Better cost No need to go out Better atmosphere / comfort Able to cook / choose what we like Better food safety Main reasons for having at home 71% 41% Outside Dining room Location of BBQ at home 60% 44% 34% 8% Charcoal Iron plate IH plate Frying pan Equipment in use 6% 14% 26% 21% 22% 5% 6% Several times /week or more Once /week A couple of times / month Once /month Once /2~3 months Once /4~6 months Less than once /6 months BBQ restaurant usage frequency
  7. 7. BBQ at restaurant (among those who use BBQ restaurant)
  8. 8. BBQ at restaurant: Frequency Q. How often do you eat BBQ at restaurant? (SA) Q. How often do you eat BBQ at home? (SA) Those who go to restaurant regularly are 69% 4% 13% 25% 27% 21% 13% 4%4% 14% 27% 22% 22% 5% 4% Several /week or more Once /week Several /month Once /month Once /2-3 m Once /4-6 m Rarely At restaurant At home
  9. 9. BBQ at restaurant: Reason to use “Variety”, “Easiness”, “taste” and ”Enjoyment” are the main reasons 73% 63% 60% 51% 45% 39% 36% 15% 7% 4% 2% 1% Q. What are the reasons that you eat BBQ at restaurant? (MA)
  10. 10. 73% 63% 60% 51% 45% 39% 36% 68% 61% 63% 54% 46% 31% 31% 77% 57% 60% 52% 40% 42% 38% 83% 50% 83% 17% 33% 50% 50% Varieties of foods No need to prepare / wash dishes No need for cooking Better taste No concern on smoke / smell Family entertainment Better atmosphere Total Low income Middle income High income BBQ at restaurant: Reason to use by profile High incomers care more for product varieties and convenience Q. What are the reasons that you eat BBQ at restaurant? (MA)
  11. 11. BBQ at restaurant: Reason to avoid Those who feel “high cost”, “concern on food” tend to avoid using BBQ restaurants. 53% 37% 24% 24% 22% 17% 16% 12% 4% 2% High price Concerns on food safety Concerns on food quality No restaurants nearby Prefer the home atmosphere Concern on crowdedness Prefer the taste at home No time to go Transport difficulty Concern on staff atitude Q. What are the reasons that you do not eat BBQ at restaurant? (MA)
  12. 12. BBQ at restaurant: Store selection factors The dominant reason is “good taste”, but also “food safety”, “price” and “staff attitude” are important factors. Q. What are important things in choosing the BBQ restaurants? (MA) 82% 69% 65% 59% 56% 50% 45% 39% 35% 30% 18% 15% 10%
  13. 13. BBQ at restaurant: Popular BBQ restaurant 71% 49% 44% 15% 13% 10% 10% 6% 6% 5% 4% 4% 4% 44% 22% 18% 3% 3% 2% 1% 1% 1% 1% 1% 1% 4% King BBQ Sumo BBQ GoGi House Hun Khoi BBQ restaurants Sky Garden & CRAFT BEER Gyu-Kaku Japanese BBQ Barbecue garden TNT BBQ american BBQ The Rooftop BBQ Uraeitei B.O.C homemade BBQ Others None of the above Often The most ”King BBQ”, “Sumo BBQ” and “GoGi House” are popular Q. Where are the BBQ restaurants that you use often? (MA) Q. Where are the BBQ restaurants that you use the most? (SA)
  14. 14. BBQ at home (among those who use BBQ at home)
  15. 15. BBQ at restaurant: Frequency Q. How often do you eat BBQ at restaurant? (SA) Q. How often do you eat BBQ at home? (SA) Those who go to restaurant regularly are 67% 4% 13% 25% 27% 21% 13% 4%4% 14% 27% 22% 22% 5% 4% Several /week or more Once /week Several /month Once /month Once /2-3 m Once /4-6 m Rarely At restaurant At home
  16. 16. BBQ at home - Reasons “Low cost”, “Comfort” and “Food safety” are the reasons to cook at home 71% 48% 48% 48% 43% 29% 28% 25% 16% 1% 1% Better cost No need to go out Better atmosphere / comfort Able to cook / choose what we like Better food safety Prefers to cook ourselves Better food quality Better taste Do not have to care about others' eyes None of the above Others Q. What are the reasons that you like BBQ at home? (MA)
  17. 17. High income groups tend not to feel ”Low cost”, “Comfort” and “Food safety” than other groups. BBQ at home - Reasons (by income) 71% 48% 48% 48% 43% 72% 47% 49% 44% 27% 71% 51% 48% 50% 28% 60% 35% 39% 44% 26% Better cost No need to go out Better atmosphere / comfort Able to cook / choose what we like Better food safety Total Low income Middle income High income Q. What are the reasons that you like BBQ at home? (MA)
  18. 18. “Lack of equipment or information”, “Bad smells or smokes” are the main obstacles BBQ at home: Reasons to avoid 55% 51% 50% 41% 41% 36% 27% 3% 1% Not having equipment Easiness of eating at restaurant Bad smells Restaurant is better taste Bad smokes Lack of info of how to cook Lack of space to do it High price Others Q. What are the reasons that you do not do BBQ at home? (MA)
  19. 19. BBQ at home - Reasons to avoid (by profile) 55% 51% 50% 41% 41% 36% 27% 51% 59% 57% 47% 49% 42% 34% 57% 48% 44% 37% 34% 32% 21% 44% 55% 56% 38% 52% 32% 33% 63% 48% 44% 43% 31% 39% 21% Not having equipment Easiness of eating at restaurant Bad smells Restaurant is better taste Bad smokes Lack of info of how to cook Lack of space to do it Total Male Female HCMC Hanoi Lack of equipment could be the big reasons in Hanoi. Q. What are the reasons that you do not do BBQ at home? (MA)
  20. 20. BBQ at home - Reasons to avoid (by income) 55% 51% 50% 41% 41% 36% 27% 57% 54% 50% 39% 33% 37% 25% 54% 46% 38% 40% 43% 31% 31% 40% 47% 80% 40% 80% 47% 20% Not having equipment Easiness of eating at restaurant Bad smells Restaurant is better taste Bad smokes Lack of info of how to cook Lack of space to do it Total Low income Middle income High income High income groups tend to care about “bad smells or smokes” than others. Q. What are the reasons that you do not do BBQ at home? (MA)
  21. 21. BBQ at home : Location to do BBQ 41% 43% 39% 43% 40% 31% 55% 71% 67% 74% 72% 67% 79% 60% Total Male Female 22-30 31-40 HCMC Hanoi Dining room Outside (garden, roof top, outside of the house) Vietnamese tend to have BBQ in outside more often. Q. When you cook BBQ at home, where do you do it? (MA)
  22. 22. BBQ at home: Equipment usage Charcoal is the most used equipment. More in HCM 60% 44% 34% 8% 2% 72% 35% 31% 7% 2% 42% 57% 39% 10% 2% Charcoal Iron plate IH plate Frying pan Others Total HCMC Hanoi Q. What kind of BBQ equipment do you use? (MA)
  23. 23. Sauce usage
  24. 24. Popular sauce for BBQ: Meat 45% 44% 39% 29% 29% 28% 27% 10% 4% 2% 48% 51% 33% 33% 34% 32% 29% 13% 5% 2% 41% 37% 46% 25% 24% 25% 25% 6% 3% 2% Steak sauce Chili sauce Soy sauce Ketchup sauce Tartar sauce Fish sauce Teriyaki sauce Basil sauce Others None of the above Total HCMC Hanoi Steak sauce, Chili sauce and Soy sauce are popular sauces Q. When you eat BBQ, what sauce do you use –for meat? (SA)
  25. 25. Popular sauce for BBQ: Meat (Most) Q. When you eat BBQ, what sauce do you use the most –for meat? (MA) Steak sauce is popular nation-wide. Soy sauce is popular in Hanoi 25% 18% 16% 13% 12% 5% 4% 2% 3% 2% 25% 22% 10% 13% 13% 4% 6% 2% 4% 2% 26% 14% 24% 13% 10% 4% 4% 2% 3% 2% 0% 5% 10% 15% 20% 25% 30% Steak sauce Chili sauce Soy sauce Teriyaki sauce Fish sauce Ketchup sauce Tartar sauce Basil sauce Others None of the above Total HCMC Hanoi
  26. 26. Popular sauce for BBQ: Fish Fish sauce, Soy sauce Chili sauce are popular sauce for fish. 42% 32% 24% 20% 19% 14% 11% 8% 2% 4% 43% 31% 28% 18% 22% 15% 14% 9% 2% 3% 41% 33% 20% 21% 16% 14% 7% 7% 2% 5% Fish sauce Soy sauce Chili sauce Steak sauce Teriyaki sauce Ketchup sauce Tartar sauce Basil sauce Others None of the above Total HCMC Hanoi Q. When you eat BBQ, what sauce do you use –for fish? (MA)
  27. 27. Popular sauce for BBQ: Fish (Most) Q. When you eat BBQ, what sauce do you use the most –for fish? (SA) Fish sauce, Soy sauce Chili sauce are popular sauce for fish. 32% 19% 12% 12% 11% 4% 4% 4% 2% 4% 35% 16% 9% 11% 13% 3% 5% 4% 2% 3% 29% 20% 15% 12% 9% 5% 2% 3% 2% 4% Fish sauce Soy sauce Steak sauce Chili sauce Teriyaki sauce Ketchup sauce Tartar sauce Basil sauce Others None of the above Total HCMC Hanoi
  28. 28. Audience profile
  29. 29. Respondents profile (N=580) Male 48%Female 52% Gender HCMC 52% Hanoi 48% City 22-30 61% 31-40 39% Age With children 40% No children 60% Children status 34% 47% 19% 15M< 15-30M >30M Household income
  30. 30. Q&Me – About Online Market Research Services
  31. 31. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  32. 32. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Sept, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  33. 33. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality Our quality score by SSI FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
  34. 34. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  35. 35. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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