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Survey about Vietnamese music listening behavior

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Survey about Vietnamese music listening behavior

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Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.

This survey was made in order to understand Vietnamese music listening behaviors.

This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.

Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.

This survey was made in order to understand Vietnamese music listening behaviors.

This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.

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Survey about Vietnamese music listening behavior

  1. 1. !"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/: !"#$%&'#(#)'*("+),"($#%"%-).#/&0"12 !"#$%&'("%)*+,%
  2. 2. 30#20"#4 !"#$%&$#&'()&'*&+,)&-'#+&.'."/01&)(+)1+0$(-)(+&*'1& 2$)+(0-)#)3&)#.)%$0//4&0-'(5&+,)&4'"+,6&7,)& '.+$'(#&+'&/$#+)(&+'&-"#$%&8)%'-)#&-'1)&9)1#0+$/)& +,0(:#&+'&+,)&8)++)1&()+;'1:&%'(()%+$'(#6 7,$#&#"19)4&;0#&-0<)&$(&'1<)1&+'&"(<)1#+0(<& 2$)+(0-)#)&-"#$%&/$#+)($(5&8),09$'1#6 7,$#&#"19)4&;0#&%'(<"%+)<&0-'(5&=>??& 1)#.'(<)(+#&;,'&01)&=@&A BB&4)01#&'/<&(0+$'(;$<)6
  3. 3. 5*("+),"($#%"%-)62#7*#%+"#( 57% 19% 12% 7% 1% 1% 3% Several times / day Once time / day 4 - 6 times / week 2 - 3 times / week Once times / week Several times / month Less than the above / no listening to music Q. How often do you listen to music ? / How much time do you spend per day for listening to music? 75% listen to music daily. Music is the main entertainment for Vietnamese.
  4. 4. 819*,&2)'*("+).:)+1*%$2: Nearly 80% listen to music less than 1 hour. 1/5 are the heavy listeners who listen to 1 hour and more. !"#$%&'#()*+)#+&,-.%/#0&#/&,#&1.2-#3*4.2-#',4*+#.&5 27% 53% 16% 5% Less than 30 mins From 30 mins - 1 hrs From 1 hr - 3 hrs More than 3 hours
  5. 5. 819*,&2)'*("+).:)+1*%$2: !"#$%&'#()*+)#+&,-.%/#0&#/&,#&1.2-#3*4.2-#',4*+#.&5 95% 28% 27% 27% 25% 11% 9% 4% 4% 82% 5% 4% 5% 2% 1% 1% 1% 0% Viet Nam USA Korea China UK Japan Europe in general Other Asia Latin Vietnamese music is dominantly popular. After US, Korean music is the 3rd most popular music.
  6. 6. 819*,&2)'*("+).:)+1*%$2: 44% 33% 29% 28% 20% 17% 12% 12% 11% 11% 27% Pop Dance / EDM Hip Hop / Rap Bolero Rock Classic R&B / Soul Animation song Country Jazz Others Other than pop music, Dance (EDM) and Hip Hop / Rap music are popular. !"#6)7.#',4*+#82-%2#0&#/&,#&1.2-#3*4.2-#.&#5
  7. 7. 3++&("1%)$1),"($#%)$1)'*("+ 50% 44% 35% 28% 26% 26% 12% 12% 3% Suffering the internet Working Doing household chores Doing nothing (only listening to music) Studying Traveling or moving Reading book Party Others Music is on when they do internet surfing or working. !"#6)7.#0&#/&,#&1.2-#0&#()*32#/&,#7%2#3*4.2-*-8#.&#',4*+5
  8. 8. ;#0"+#)$1)*(#)612)'*("+),"($#%"%- Mobile phone is the dominant device that Vietnamese listen to the music. !"#6)7.#029*+24#0&#/&,#,42#1&%#3*4.2-*-8#.&#',4*+#:'&4.;5 93% 34% 31% 17% 16% 7% 7% 82% 9% 4% 2% 2% 1% 1% Mobile Phone Laptop / PC TV Tablet Mp3 / Mp4 Player Others Radio
  9. 9. <14)$1),"($#%)$1)'*("+ C'"7"8) 0(<&D$(5&01)&+,)&-'#+&.'."/01&-"#$%&#'"1%)3&*'//';)<&84&E,0%%"0+"$ 0(<&F0%)8'':6 Q. How do you listen to the music ? ;<= >?= @A= B@= CA= ;= <= A= C= C= D ' 8 E 8 4 $ F % ( G H 0 + / / 8 + . 8 % I + / $ 4 ' ' - J 1 ' . % K 5 6 1 1 ) $ L # 8 & % / M $ $ ( G N 0 % + & $ ( 0 + / 7 ' 1 & O ' , ) 3 O % 3 $ P . 0 $ , &
  10. 10. 3++&("1%)$1),"($#%)$1)'*("+ 70% 56% 43% 33% 26% 23% 22% 18% 15% 13% The quality of sound The variety of available songs The ability to download music / To listen while offline The ability to keep listening to music while doing others task The ability to create playlist No / Less advertisement The ability to recommendation favourite songs Reasonable fee Less internet data consumption Attractive Interface Music quality, variety, downloadability are the 3 items that Vietnamese choose to listen to music. Q. Please select your criteria for choosing a music streaming service to listen music to
  11. 11. 819*,&2)'*("+)&2$"($)= >1$&, Q. Please name 5 Vietnam or Foreign singers / artists that you have most listened to their music ? No 1 Son Tung MTP (41%) No 2 Jack (34%) No 3 My Tam (17%) No 4 Dan Truong (12%) No 5 Ho Quang Hieu (10%) No 6 Dam Vinh Hung (19%) No 7 Cam Ly (8%) No 8 Le Bao Binh (8%) No 9 Quang Le (7%) No 10 Le Quyen (6%)
  12. 12. 819*,&2)'*("+)&2$"($)= ?%$#2%&$"1%&, Q. Please name 5 Vietnam or Foreign singers / artists that you have most listened to their music ? No 1 Taylor Swift (20%) No 2 Black Pink (18%) No 3 BTS (17%) No 4 Alan Walker (16%) No 5 Westlife (9%) No 6 Justin Bieber (8%) No 7 Maroon 5 (8%) No 8 Katy Perry (5%) US, 55% Korea, 26% UK, 19% Countries where the mentioned artists are from (summarized as total 100%) !"#$%&"#'(&)*+&),+&,-%$'(&'%"./"/&'%$&0-012'%&'3-(4&5.$"('3$/$6&789&#'/&3$(".-($:& ';-1"&"#$&('3$&-<&,-%$'(6
  13. 13. @#(91%A#%$)9216",#)BCDEFGGEH !"#$ %&' ($)"#$ *%' Q$(3$, +,-./0- 1&' .2-3 110- 11' 1*-3 120- 1*' *450- *.' 6G$ 67!0- 1/' 6"89:0- 1/' ;<=$>?0- &&' N%.5
  14. 14. IJ5# K L.1*$)3%,"%#)5&2M#$)@#(#&2+/)N#20"+#(
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  16. 16. 3%,"%#)'&2M#$)2#(#&2+/)= L*A"#%+# G)&,09)&'9)1&>??3???&-)-8)1#&(0+$'(H;$<)&;,'&01)&)05)1&+'&#,01)&+,)$1& '.$($'(#6&I"1&<0+0&.1'9$#$'(#&01)&J"$%:)#+&<")&+'&+,$#&90#+&<$1)%+&.0()/&#4#+)-6 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% + 2 . 4 3 . & . @ 3 . 2 1 4 3 1 & 1 @ 3 1 2 * 4 3 * & * @ 3 * 2 & 4 3 & & & @ 3 & 2 @ 4 3 B'" !"# !$# %# &# '# '# &(# 67! 6"89: 7"8-A=9 B"-C"8D 6":-E=98D B98D-C=": ;<=$>? )%# &&# #+)$ I$*+)$ C"&4", D3)7
  17. 17. 366,"%#)'&2M#$)2#(#&2+/)= Q10#2&-# !'1)&+,0(&K??&;)//H)<"%0+)<&*$)/<;'1:)1#&(0+$'(H;$<)&;$+,&+,)&1)0/H+$-)& %'(()%+$'(#&9$0&'"1&<)<$%0+)<&-'8$/)&0..&*'1&,$5,)1&J"0/$+4&<0+0&%'//)%+$'(#&& LM!N&=K?& M0(&7,'N&B?& O0&E0(5&N&B?&& L0('$&N&P?& E,0 710(5&N&Q?& L0$&R,'(5 N&=?& O0:/0: N&=?& Fieldworker deployment
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
  19. 19. 3*2 +*($1'#2( E--4#F#G"6",%'" EHDC H%&51%/)5,3&' I"/*&-(-'7 E3&%&/" J)*",0 K")%3(
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