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Survey about fast food eating behaviors
and favorite chains
Q&Me is online market research provided by Asia Plus Inc.
Executive summary
• 71% “likes” or “likes very much” about fast food
• 47% are regular fast food users. Ratio for male and...
Fast-food preference
30%
41%
8%
21%
37%
51%
5%
8%
35%
45%
6%
14%
27%
51%
6%
16%
33%
46%
6%
15%
Like it very
much
Like it D...
Frequency of eating fast food
3%
21%
13%
20%
9%
19%
15%
9%
34%
14%
20%
7%
12%
5%
6%
28%
14%
19%
8%
15%
10%
6%
24%
12%
23%
...
Fast-food eating occasions
61%
27%
21%
20%
17% 17%
9%
8%
3%
45%
29%
30%
20%
19%
17%
12%
8%
5%
57%
28% 28%
17%
19%
17%
12%
...
Fast food images:
Differences between fast food likes and dislikes
34%
7%
47%
0%
7% 8%
25%
47%
29%
15% 17%
23%
35%
25%
27%...
Average duration to stay
in fast-food restaurant
13%
39%27%
8%
11%
1%
0 - 29 mins 30 - 59 mins
60 - 89 mins 90 - 119 mins
...
Customer satisfaction
42.7% 45.2% 40.1% 41.4% 41.4% 45.2%
29.3%
39.5%
35.0%
41.4%
33.8% 28.7%
21.7%
12.7%
21.0%
15.9%
20.4...
Brand recognition and usage
KFC and Lotteria are the two most frequently used brands
Q. Please share what is applicable to...
Most favorite and recently visited restaurant
77%
57%
30%
26%
20% 20%
13%
10%
55%
18%
8%
4%
7%
3% 2% 1% 2%
KFC Lotteria Pi...
Images by brand
KFC and lotteria boast of good price, location and promotion images. Mcdonald
is associated with high price
Reason for brand preference
Reasonabl
e price
Good taste
of food
Good taste
of drink
Variety of
menu
Shop
atmosphere
Good
...
Survey information
• Number of respondents: 476
• Male and female from 18 – 39
• Location: Ho Chi Minh City
• Conducted on...
Q&Me – Smartphone Market Research
Who we are (1) – What is Q&Me
Q&Me is the online market research services in Vietnam. Due to our
online utilization and di...
17%
8% 8% 8% 8% 8%
7% 7%
7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
St...
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 2...
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Vietnam fast food chains

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Published on

Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.

Published in: Marketing

Vietnam fast food chains

  1. 1. Survey about fast food eating behaviors and favorite chains Q&Me is online market research provided by Asia Plus Inc.
  2. 2. Executive summary • 71% “likes” or “likes very much” about fast food • 47% are regular fast food users. Ratio for male and youth are higher. • Hang our friends are the most common. 30’s use there as family hang out as well • The Differences are found in “delicious”, “convenience” and “affordable” between those who like and do not like • 47% stay at the restaurant more than 1 hour • KFC and Lotteria are the two most frequently used brands • KFC and lotteria boast of good price, location and promotion images. Mcdonald is associated with high price
  3. 3. Fast-food preference 30% 41% 8% 21% 37% 51% 5% 8% 35% 45% 6% 14% 27% 51% 6% 16% 33% 46% 6% 15% Like it very much Like it Do not like it very much Do not like it Female Male 18-29 30-39 All Q. How do you like fast food? N=476
  4. 4. Frequency of eating fast food 3% 21% 13% 20% 9% 19% 15% 9% 34% 14% 20% 7% 12% 5% 6% 28% 14% 19% 8% 15% 10% 6% 24% 12% 23% 8% 19% 7% 6% 28% 13% 20% 8% 16% 10% Everyday / almost everyday A few times a week Once a week A few times a month Once a month I rarely go there I have never used those restaurants Female Male 18-29 30-39 All 47% are regular fast food users. Ratio for male and youth are higher. Q. How often do you use fast-food restaurants? N=476 Regular User = 47% Irregular User = 28% Irregular User = 25%
  5. 5. Fast-food eating occasions 61% 27% 21% 20% 17% 17% 9% 8% 3% 45% 29% 30% 20% 19% 17% 12% 8% 5% 57% 28% 28% 17% 19% 17% 12% 7% 3% 37% 26% 19% 30% 15% 16% 7% 11% 8% 52% 28% 26% 19% 17% 17% 10% 8% 4% When hanging out with friends For quick bite Dating Family eat- out Relax myself Eating solo When needs to work or study As part of weekday meal Business discussion Female Male 18-29 30-39 All Hang our friends are the most common. 30’s use there as family hang out as well Q. How do you like fast food? N=476
  6. 6. Fast food images: Differences between fast food likes and dislikes 34% 7% 47% 0% 7% 8% 25% 47% 29% 15% 17% 23% 35% 25% 27% 12% 26% 0% 2% 23% 29% 58% 31% 23% 21% 24% 35% 27% 2% 12% 4% 6% 2% 19% 4% 14% 6% 9% 6% 4% 6% 6% Likes It very much Likes it Do not like it Differences are found in “delicious”, “convenience” and “affordable” between those who like and do not like Q. Please choose all what could be applicable to your images of fast foods? N=452
  7. 7. Average duration to stay in fast-food restaurant 13% 39%27% 8% 11% 1% 0 - 29 mins 30 - 59 mins 60 - 89 mins 90 - 119 mins 120 - 180 mins 181 mins and above 47% stay at the restaurant more than 1 hour Q. How long do you usually stay at fast food shops? (N=430)
  8. 8. Customer satisfaction 42.7% 45.2% 40.1% 41.4% 41.4% 45.2% 29.3% 39.5% 35.0% 41.4% 33.8% 28.7% 21.7% 12.7% 21.0% 15.9% 20.4% 19.7% Fast food lovers The biggest gap can be found at pricing recognitions 7.8% 9.2% 13.3% 10.6% 9.2% 9.2% 38.1% 47.2% 41.3% 46.8% 44.0% 45.0% 44.0% 39.9% 41.3% 37.2% 41.3% 39.4% Fast food likers 3.6% 20.0% 25.5% 25.5% 32.7% 29.1% 60.0% 74.5% 60.0% 58.2% 58.2% 61.8% 25.5% 3.6% 5.5% 10.9% 7.3% 5.5% Fast food dislikes Q. How much are you satisfied with the followings about fast foods? N=452
  9. 9. Brand recognition and usage KFC and Lotteria are the two most frequently used brands Q. Please share what is applicable to you for the following fast food restaurants? N=430 (those who have used fast foods before) 35.6% 35.2% 15.4% 15.3% 13.2% 12.6% 11.6% 10.4% 44.8% 34.2% 28.1% 37.8% 24.4% 26.1% 19.0% 17.8% 7.3% 7.5% 8.4% 8.3% 6.0% 10.4% 8.2% 7.3% 8.5% 12.3% 30.5% 26.3% 38.1% 27.8% 33.2% 31.8% 2.1% 6.5% 11.6% 7.2% 10.8% 10.2% 12.3% 9.4% 1.6% 4.4% 6.0% 5.0% 7.4% 12.9% 15.8% 23.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% KFC Lotteria Domino Pizza Pizza Hut McDonalds Jolibee Burger King Popeyes I regularly go there I have been there before and would like to go again I have been there before but no longer use it I am aware of this and would like to go someday I am aware of this although I would not go there I have never heard of this brand
  10. 10. Most favorite and recently visited restaurant 77% 57% 30% 26% 20% 20% 13% 10% 55% 18% 8% 4% 7% 3% 2% 1% 2% KFC Lotteria Pizza Hut Domino Pizza Mc Donalds Jollibee Popeyes Burger King Others Stores that I have been in 12 month Most favorite Q. How do you like fast food? N=476 KFC won better votes than Lotteria despite of the number of stores differences
  11. 11. Images by brand KFC and lotteria boast of good price, location and promotion images. Mcdonald is associated with high price
  12. 12. Reason for brand preference Reasonabl e price Good taste of food Good taste of drink Variety of menu Shop atmosphere Good customer service Strong promotion Good delivery service Close to my place Good WIFI All2 43.0% 43.7% 21.2% 30.7% 20.5% 29.5% 34.0% 20.9% 37.4% 13.7% KFC (235) 42.6% 43.0% 20.9% 30.6% 18.7% 25.5% 34.5% 22.1% 39.1% 14.5% Lotteria (78) 56.4% 39.7% 29.5% 33.3% 24.4% 34.6% 38.5% 20.5% 44.9% 14.1% Pizza hut (33) 24.2% 51.5% 21.2% 39.4% 21.2% 48.5% 24.2% 24.2% 24.2% 12.1% Mcdonald (30) 20.0% 60.0% 16.7% 43.3% 36.7% 33.3% 13.3% 16.7% 6.7% 10.0% Lotteria is chosen for pricing and location, while KFC has a good balance of taste, pricing and location Q. What is the reasons for that? N=453
  13. 13. Survey information • Number of respondents: 476 • Male and female from 18 – 39 • Location: Ho Chi Minh City • Conducted on April, 2016 50.5% 49.5% Male Female 50.1% 49.9% 18 - 24 25 - 39
  14. 14. Q&Me – Smartphone Market Research
  15. 15. Who we are (1) – What is Q&Me Q&Me is the online market research services in Vietnam. Due to our online utilization and direct panels, we offer the researches in days with 1/3 of the traditional research company cost. Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  16. 16. 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others Who we are (1) – Q&Me panelist Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas
  17. 17. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043 Q&Me is online market research provided by Asia Plus Inc.

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