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Q&Me is online market research provided by Asia Plus Inc.
Face wash behavior among Vietnamese females
Asia Plus Inc.
Overview
Washing face is a very important step for
skincare. This survey was made to
understand clearly the face washing
b...
Skin types
Combination skin is the most, followed by the dry skin and
sensitive skins
8%
8%
20%
28%
35%
Dry skin Sensitive...
Concerns about skin care
53% 53%
44% 43%
39%
37%
35% 34%
30%
24%
Acne Large pores Dark circles
under eyes
Acne scars Anti-...
Concerns about skin care – by age
53% 53%
44% 43%
39%
37%
35% 34%
30%
24%
69%
61%
45%
58%
21%
39%
27%
21%
24% 24%
47% 47% ...
Consumer behaviors by skin types
53% 53%
44% 43%
39%
37%
35% 34%
30%
24%
69%
61%
45%
58%
21%
39%
27%
21%
24% 24%
47% 47% 4...
Face wash behaviors
Those who wash faces twice per day is the most
- 54%
Q. What is your skin type? (N=531)Q.How often do ...
Product in use for face washing
Cleansing foam is used the most, followed by milk cleanser
46%
29%
25%
22%
17% 17%
15%
13%...
Reasons to use face washing
39%
14%
16%
15%
14%
37%
10%
13%
59%
35%
30%
30%
25%
22%
19%
17%
Clean off dirt
Acnes preventio...
(Non-users) Reasons to avoid cleanser
Cleansing foam is used the most, followed by milk cleanser
38%
24%
16%
11%
11%
11%
9...
(Users) Important factors in choosing cleanser
Cleansing foam is used the most, followed by milk cleanser
60%
47%
45%
40%
...
Face washing timing
Concentrations on morning and before sleeping
Q. When do you use cleanser?
14%
55%
4%
7%
21%
9%
5%
4%
...
Popular cleanser products
Pond’s, The Face Shop are the most popular cleanser products
23%
16%
15% 15%
12% 12% 11% 11%
9%
...
Product satisfaction
60%
35%
34%
33%
31%
Clean off dirt
I don't have a allergy
Acnes prevention
My skin is soft after usin...
User behaviors by skin types
Normal skin Dry skin Oily skin Sensitive skin Combination skin
Anti-aging,
Dark spot
Acnes
(a...
Locations to purchase
Supermarket and cosmetic stores are popular.
Online follows as No.3 outlet to purchase
Q. Where do y...
50%
HCM
50%
HN
City
25%
16-24 y.o
40%
25-29 y.o
30-40,
35%
Age 1%
1%
1%
1%
2%
4%
5%
8%
78%
Unemployed
Homemaker
Student (H...
Q&Me – About Online Market Research Services
Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer...
Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers w...
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods pr...
Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out...
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
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Research about Vietnamese face wash behaviors

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Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.

This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.

Published in: Marketing
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Research about Vietnamese face wash behaviors

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Face wash behavior among Vietnamese females Asia Plus Inc.
  2. 2. Overview Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females. This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
  3. 3. Skin types Combination skin is the most, followed by the dry skin and sensitive skins 8% 8% 20% 28% 35% Dry skin Sensitive skin Normal skin Oily skin Combination skin Q. What is your skin type? (N=531)
  4. 4. Concerns about skin care 53% 53% 44% 43% 39% 37% 35% 34% 30% 24% Acne Large pores Dark circles under eyes Acne scars Anti-ageing Oily skin Dark spots Wrinkles Freckles Dry skin Acnes is the biggest concerns, followed by the large pores and dark circles Q.What are your concerns on your skin care of your face? (N=531)
  5. 5. Concerns about skin care – by age 53% 53% 44% 43% 39% 37% 35% 34% 30% 24% 69% 61% 45% 58% 21% 39% 27% 21% 24% 24% 47% 47% 48% 36% 37% 33% 30% 30% 25% 21% 48% 53% 38% 41% 54% 39% 46% 49% 42% 26% Acne Large pores Dark circles under eyes Acne scars Anti-ageing Oily skin Dark spots Wrinkles Freckles Dry skin Total 16-24 25-29 30-44 The youth are concerned more on the acnes, while the elderlies have higher ratio for anti-aging and wrinkles Q.What are your concerns on your skin care of your face? (N=531)
  6. 6. Consumer behaviors by skin types 53% 53% 44% 43% 39% 37% 35% 34% 30% 24% 69% 61% 45% 58% 21% 39% 27% 21% 24% 24% 47% 47% 48% 36% 37% 33% 30% 30% 25% 21% 48% 53% 38% 41% 54% 39% 46% 49% 42% 26% Acne Large pores Dark circles under eyes Acne scars Anti-ageing Oily skin Dark spots Wrinkles Freckles Dry skin Total 16-24 25-29 30-44 The youth are concerned more on the acnes, while the elderlies have higher ratio for anti-aging and wrinkles Q.What are your concerns on your skin care of your face? (N=531)
  7. 7. Face wash behaviors Those who wash faces twice per day is the most - 54% Q. What is your skin type? (N=531)Q.How often do you wash your face? (N=531) 2% 17% 54% 17% 11% Less than once a day Once a day Twice a day Three times a day Above 3 times a day
  8. 8. Product in use for face washing Cleansing foam is used the most, followed by milk cleanser 46% 29% 25% 22% 17% 17% 15% 13% 11% 5% 5% 3% 0% 33% 17% 2% 11% 8% 8% 5% 4% 7% 2% 1% 1% 0% Cleansing Foam Milk Cleanser Remover Clensing cream Cold water only Cleansing Gel/ Jelly Foam Scrub Cleansing Oil Soap Body soap Salt Hot water only Others Q. What do you use when you wash your face? / Q What are the reasons that you use the product that you previously had selected (N=531)
  9. 9. Reasons to use face washing 39% 14% 16% 15% 14% 37% 10% 13% 59% 35% 30% 30% 25% 22% 19% 17% Clean off dirt Acnes prevention Natural ingredients Acceptable price I like the feeling of the skin after using the product Good availability Good fragrance My skin do not get stiff Reasons to use Cleanser user Non cleanser user 84% 16% Cleanser usage Yes No Cleansing foam is used the most, followed by milk cleanser Q. What are the reasons that you use the product that you previously had selected?
  10. 10. (Non-users) Reasons to avoid cleanser Cleansing foam is used the most, followed by milk cleanser 38% 24% 16% 11% 11% 11% 9% 7% 7% 5% The other products are good It damages my skin I have an allergy to the products My skin is too sensitive for those… High cost I got an itch after using the product Unable to get the expected results Hard to use Concerns on the ingredients I do not like the feeling of the skin… Reasons not to use Q. What are the reasons that you do not use face wash? 84% 16% Cleanser usage Yes No
  11. 11. (Users) Important factors in choosing cleanser Cleansing foam is used the most, followed by milk cleanser 60% 47% 45% 40% 38% 38% 32% 28% 26% 24% Clean off dirt Natural ingredients Acnes prevention Good price Skin feeling after the usage It minimizes pores It clears up blackheads My skin do not get stiff Good availability It is no alcohol Factors to choose Q. Which factors do you consider when choosing a cleanser? 84% 16% Cleanser usage Yes No
  12. 12. Face washing timing Concentrations on morning and before sleeping Q. When do you use cleanser? 14% 55% 4% 7% 21% 9% 5% 4% 4% 9% 70% When I take a bath At night, before going to sleep In the evening, after dinner In the evening, before dinner In the evening, after coming back home In the afternoon, after taking a nap In the afternoon, after lunch In the afternoon, before lunch In the morning, after going out In the morning, before going to work/… In the morning, after getting up
  13. 13. Popular cleanser products Pond’s, The Face Shop are the most popular cleanser products 23% 16% 15% 15% 12% 12% 11% 11% 9% 8% 6% 3% 3% 3% 14% 17% 11% 8% 7% 6% 6% 8% 6% 4% 5% 3% 2% 2% 1% 14% Q. What is the brands of cleanser you currently use? (n=458)
  14. 14. Product satisfaction 60% 35% 34% 33% 31% Clean off dirt I don't have a allergy Acnes prevention My skin is soft after using the product Natural ingredients Satisfaction reasons Q. What are the reasons that you do not use face wash? 23% 53% 20% 3% Satisfaction level Very satisfed Satisfied Neutral Not satisfied 31% 23% 23% 23% 15% My skin gets dry Unable to get the expected results It is not rinsed off well It does not minimize pores Do not like the skin feelng after the… Non-satisfaction reasons
  15. 15. User behaviors by skin types Normal skin Dry skin Oily skin Sensitive skin Combination skin Anti-aging, Dark spot Acnes (acnes scars) Acnes (acnes scars) Large pores Dark circles, Large pores 87% 73% 93% 80% 72% High cold water usage High cleansing milk ratio High cleansing form dependency Multi-usage. Cleansing form + gel. Cleansing form 1. Clean off dirt 2. Price 3. Natural ingredient 1. Clean off dirt 2. Price 3. Availability 1. Clean off dirt 2. Acnes prevention 3. Price 1. Clean off dirt 2. Natural ingredient 3. Acnes prevention 1. Clean off dirt 2. Availability 3. Natural ingredient 1. Pond’’s 2. The Face Shop 1. Pond’’s 2. The Face Shop 1. Pond’’s 2. Acnes 1. Pond’’s 2. Acnes 1. Pond’’s 2. Innisfree 31% 34% 36% 16-24 25-29 30-44 20% 32% 49% 16-24 25-29 30-44 28% 33% 38% 16-24 25-29 30-44 25% 39% 36% 16-24 25-29 30-44 20% 52% 28% 16-24 25-29 30-44 Age Concerns Those who wash 2/day and more Product in use Product expectation Brand in use
  16. 16. Locations to purchase Supermarket and cosmetic stores are popular. Online follows as No.3 outlet to purchase Q. Where do you usually buy cleanser? (N=458) 3% 8% 10% 12% 14% 19% 30% 30% 41% 42% Local market Spa/ Beauty centres Facebook Drugstore Grocery Convenient store Drug chains Online Cosmetics store Supermarket
  17. 17. 50% HCM 50% HN City 25% 16-24 y.o 40% 25-29 y.o 30-40, 35% Age 1% 1% 1% 1% 2% 4% 5% 8% 78% Unemployed Homemaker Student (High School) Other Freelancers Self-Employed Part-time Employment Student (University/College) Full-time Employment Occupation 5% 50% 45% Married, without kid Married, with kid Single Marital status 1% 2% 6% 8% 5% 10% 23% 11% 12% 8% 15% Below 3,000,000 VND 3,000,000 - 5,000,000 VND 5,000,001 - 7,500,000 VND 7,500,001 - 10,000,000 VND 10,000,001 - 12,000,000 VND 12,000,001 - 15,000,000 VND 15,000,001 - 20,000,000 VND 20,000,001 - 25,000,000 VND 25,000,001 - 30,000,000 VND 30,000,001 - 35,000,000 VND 35,000,000 VND and more Household income Respondent profile (N=531)
  18. 18. Q&Me – About Online Market Research Services
  19. 19. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  20. 20. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 500,000 members as of April, 2019 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  21. 21. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  22. 22. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  23. 23. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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