Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences. This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.

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Although Facebook is still dominant social media, it has lost some share as TikTok
has gained its popularity particularly among youth
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“Friends connection” “entertainment” and “News update” are
the top 3 reasons for using social media
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84%
79%
72%
44%
41%
Connection with
friends
For entertainment News update For shopping For study

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“Vietnam News” is the most updated information, follow by
“World News” and “News about celebrities, entertainment
world”.
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70% 69%
50%
3%
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celebrities,
entertainment
Sports news Others (specify)

7. Peak hours are 18:00-22:00
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97% use Facebook with all the profile. 94% are daily users,
increased 1% compared with last year.
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2022
2021

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2022
2021

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2022
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