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[Survey] Instant noodle store share in Vietnam

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Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel

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[Survey] Instant noodle store share in Vietnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. [Survey] Instant noodle product share in Vietnam
  2. 2. How we collect the data We visited 200 stores of traditional and modern channels in HCM and Hanoi, using mobile applications. Our field agent checks-in to each store to record the location, then count the SKU of instant noodles based on the guidance from the application.
  3. 3. No. of retails that were investigated
  4. 4. Cup / Pack noodle ratio: By Store 66% 67% 66% 66% 73% 34% 33% 34% 34% 27% Total HCM Hanoi GT MT Pack Cup Pack, 66% Cup, 34% All Pack-type is consist of 2/3 of the store share in Vietnam
  5. 5. Cup / Pack noodle ratio: By Store 78% 76% 73% 72% 71% 69% 69% 67% 62% 61% 59% 52% 44% 43% 41% 39% 66% 22% 24% 27% 28% 29% 31% 31% 33% 38% 39% 41% 48% 56% 57% 59% 61% 34% Pack Cup The ratio of cup is higher at convenience stores
  6. 6. Number of instant noodle SKU in GT / MT General trade has limited number of SKU Pack, 136 Cup, 69.9 Modern trade Pack, 6.3 Cup, 2.3 General trade 205.9 SKU 8.6 SKU
  7. 7. Store share by Brand (Pack) – By area, store type 14% 11% 8% 7% 6% 5% 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 0% 2% 4% 6% 8% 10% 12% 14% 16%
  8. 8. Store share by Brand (Pack) – By area, store type Hao Hao Oma chi Cun g Dinh Milik et Kore no Dora emo n Gau Do 3 Mien Lau Thai Suki Suki A- One De Nhat Kok omi 6 Mien Gold Non gshi m Miko chi Hoa ng Gia Omn i 365 Hit Ha Sam yang Ga Tim iMee MT 14% 11% 8% 7% 6% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% GT 16% 21% 11% 2% 1% 1% 13% 5% 5% 1% 2% 8% 4% 1% 0% 3% 2% 1% 2% 0% 0% 0% 0% HCM 11% 8% 6% 9% 5% 3% 7% 4% 3% 2% 5% 3% 2% 2% 3% 3% 2% 0% 3% 3% 3% 2% 2% Hanoi 16% 13% 10% 5% 6% 6% 2% 4% 4% 4% 1% 3% 3% 3% 2% 2% 2% 4% 1% 1% 1% 1% 1% Total 14% 11% 8% 7% 6% 5% 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 0% 5% 10% 15% 20% 25%
  9. 9. Hao Hao Omachi Cung Dinh Miliket Koreno Doraemon Gau Do 3 Mien Others Store share by Brand (Pack) – By store
  10. 10. Store share by Brand (Cup) 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 3% 3% 5% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
  11. 11. Store share by Brand (Cup) – By area and store type Modern Handy Hao Hao Cung Dinh Enjoy Nongshi m Nho Mai Mai Cung Dinh Tao Quan Cup Noodle Mama Omni Vifon Others MT 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 4% 3% 4% GT 19% 18% 25% 1% 0% 5% 4% 15% 1% 0% 1% 6% 2% HCM 18% 12% 11% 8% 5% 6% 5% 8% 6% 7% 0% 4% 8% Hanoi 18% 19% 17% 9% 8% 5% 5% 2% 3% 2% 6% 3% 1% Total 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 3% 3% 5% 0% 5% 10% 15% 20% 25% 30%
  12. 12. Modern Handy Hao Hao Cung Dinh Enjoy Nongshim Nho Mai Mai Cung Dinh Tao Quan Cup Noodle Mama Others Store share by Brand (Cup) – By store
  13. 13. Q&Me – About Online Market Research Services
  14. 14. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  15. 15. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of May, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  16. 16. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of May, 2017 Married Status Household income Smartphone ownership Single, 72% Married , 25% Others, 3% 26% 24% 14% 15% 9% 5% 3% 4% < 5M VND 5 - 7.5M VND 7.5 - 10M VND 10 - 15M VND 15 - 20M VND 20M-30M 30-40M <40M 27% 25% 18% 8% 8% 6% 15% 18% Apple Samsung Nokia LG Asus Sony Others Do not own
  17. 17. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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