!"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/:
!"#$%&'('#)"&(*+*,-&."$/(&%)($.,0$&1"-"$/
20"&(3-,0(4%56(
!"#$"%#&
!"#$%&'(")(*%+,%($+(-#(&(.+/%$01(,2#0#(&(,+034+54
'+/$2(")(6#01()$0+%78(92#1($&*#($2#("%5+0'&$"+%(
50+'(&(6&0"+/)()+/0.#(&%3('&*#($2#'():0#&3(6"&(
$2#"0("%%#0(."0.;#)8
92")()/06#1(,&)('&3#("%(+03#0($+(/%3#0)$&%3($2#(
'#3"&($+(/)#(&)(,#;;(&)(,2&$($2#1($0/)$8(<#(&;)+(
&%&;1=#($2#(.2&0&.$#0")$".)(+5(+%;"%#(%#,)('#3"&("%(
!"#$%&'8
92")()/06#1(,&)(.+%3/.$#3(&'+%7(>?@(:#+:;#(
50+'(AB(4 C?(1#&0)(+;3("%(!"#$%&'("%(D.$+-#0(EFEA8(
'#(%)*+,*-.#*)/(*+$-.+
7#)"&($+(,0#(
82%
59% 57% 55%
45%
36%
26% 24%
19% 17%
11%
F
a
c
e
b
o
o
k
T
V
Z
a
l
o
O
n
l
i
n
e
n
e
w
s
s
i
t
e
F
r
i
e
n
d
s
F
a
m
i
l
y
I
n
s
t
a
g
r
a
m
M
a
g
a
z
i
n
e
N
e
w
s
p
a
p
e
r
I
n
f
l
u
e
n
c
e
r
s
,
c
e
l
e
b
r
i
t
i
e
s
S
t
o
r
e
s
t
a
f
f
Q. What are the media that you use often to get the news
/ information?
The popularity of Facebook is dominant as the information source,
followed by TV and Zalo.
'#(%)*+,*-.#*0 12*3$,4%5#
!"#
$%# $$# $&#
'(#
&)#
*&# **# )"# )'# )(#
*#
!
"
#
$
%
&
&
'
(
)
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
2
"
,
&
!
3
-
$
+
4
0
!
"
5
-
,
6
7
+
0
1
"
8
3
"
5
9
"
8
"
:
-
+
$
;
$
/
0
<
"
<
$
3
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
@
1
&
3
$
.
0
1
"
=
=
*
1
A
$
3
0
;5<=$(3$,<> #+)$
+&#
$'# $*# '"# ''#
&&# *+#
)+# )!# )'# "# *#
!
"
#
$
%
&
&
'
(
)
2
"
,
&
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
!
3
-
$
+
4
0
!
"
5
-
,
6
7
+
0
1
"
8
3
"
5
9
"
8
"
:
-
+
$
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
;
$
/
0
<
"
<
$
3
@
1
&
3
$
.
0
1
"
=
=
*
1
A
$
3
0
;5<+=$<> ?@<A BC
+%#
%'# %'# $!# $*#
'$#
&(# *+# *)# )+# )'#
)#
!
"
#
$
%
&
&
'
2
"
,
&
(
)
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
!
3
-
$
+
4
0
!
"
5
-
,
6
7
+
0
1
"
8
3
"
5
9
"
8
"
:
-
+
$
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
;
$
/
0
<
"
<
$
3
@
1
&
3
$
.
0
1
"
=
=
*
1
A
$
3
0
;5<=$(3$,<> D$*+)$
+*#
!)# %"# %!#
'+# '&#
&%#
*%# *'#
)!# )%#
)#
!
"
#
$
%
&
&
'
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
(
)
2
"
,
&
!
3
-
$
+
4
0
!
"
5
-
,
6
9
"
8
"
:
-
+
$
;
$
/
0
<
"
<
$
3
7
+
0
1
"
8
3
"
5
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
@
1
&
3
$
.
0
1
"
=
=
*
1
A
$
3
0
;5<+=$<E F)3$,<.0+(<GH
Q. What are the media that you use often to get the news / information?
Facebook is used as the biggest information regardless of the profile. TV / news site is popular among
the elderies
7#)"&($+($.,0$
Q. What are the media that you trust?
TV is the media that has highest trust. Social media has lower
trustability despite of higher usage.
48%
37% 35%
22% 22% 22%
13% 11%
9%
7% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0%
10%
20%
30%
40%
50%
60%
T
V
F
a
c
e
b
o
o
k
O
n
l
i
n
e
n
e
w
s
s
i
t
e
Z
a
l
o
F
a
m
i
l
y
F
r
i
e
n
d
s
M
a
g
a
z
i
n
e
N
e
w
s
p
a
p
e
r
I
n
s
t
a
g
r
a
m
I
n
f
l
u
e
n
c
e
r
s
,
c
e
l
e
b
r
i
t
i
e
s
S
t
o
r
e
s
t
a
f
f
Mediat to trust Media to use
• TV’s trustability is high against the usage.
Facebook is opposite, gaining less trust
despite of very high usage
'#(%)*+,*+$-.+*0 12*3$,4%5#
'!#
&+# &'#
**# )"# )!# )&# )*# "# %# %# )#
(
)
!
"
#
$
%
&
&
'
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
2
"
,
&
!
3
-
$
+
4
0
!
"
5
-
,
6
9
"
8
"
:
-
+
$
;
$
/
0
<
"
<
$
3
7
+
0
1
"
8
3
"
5
@
1
&
3
$
.
0
1
"
=
=
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
*
1
A
$
3
0
;5<=$(3$,<> #+)$
''#
&"#
&*#
*(# *(# )"#
"# "# +# !# '# )#
(
)
!
"
#
$
%
&
&
'
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
!
3
-
$
+
4
0
!
"
5
-
,
6
2
"
,
&
7
+
0
1
"
8
3
"
5
9
"
8
"
:
-
+
$
;
$
/
0
<
"
<
$
3
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
@
1
&
3
$
.
0
1
"
=
=
*
1
A
$
3
0
;5<+=$<> ?@<A BC
$(#
&!# &$# &)# *!# *&#
)&# ))# )(# "# %#
)#
(
)
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
!
"
#
$
%
&
&
'
!
"
5
-
,
6
!
3
-
$
+
4
0
2
"
,
&
9
"
8
"
:
-
+
$
;
$
/
0
<
"
<
$
3
7
+
0
1
"
8
3
"
5
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
@
1
&
3
$
.
0
1
"
=
=
*
1
A
$
3
0
;5<=$(3$,<> D$*+)$
$$#
''#
&*#
*+# *+# *%#
*(# )+#
"# +# !#
(#
(
)
*
+
,
-
+
$
.
+
$
/
0
.
0
-
1
$
!
"
#
$
%
&
&
'
!
"
5
-
,
6
2
"
,
&
!
3
-
$
+
4
0
9
"
8
"
:
-
+
$
;
$
/
0
<
"
<
$
3
7
+
0
1
"
8
3
"
5
@
1
&
3
$
.
0
1
"
=
=
7
+
=
,
>
$
+
#
$
3
0
?
.
#
$
,
$
%
3
-
1
-
$
0
*
1
A
$
3
0
;5<+=$<E F)3$,<.0+(<GH
Q. What are the media that you trust?
TV is considered as most trustful media. Facebook trustability is less among the elderly group.
8+5"&-('#)"&("%9+($.,0$9,-%#00
Posts from the news site is the one that wins highest trust,
followed by friends posts. Advertisement has least trust.
Q. What kind of information you trust in social media?
!"#
!$#
%#
%#
&#
&#
$(#
''#
&+#
&%#
)"#
)"#
!"#$#%&'"(%)*+#%#,$*
!"#$#%&'"(%&',*)-#%$./$%0%1)"+
!"#$#%&'"(%2*3*4',$,*#5%,)&36*)2*'#
!"#$#%")%$.*%2"((6),$7%$./$%0%&"33"+
!"#$#%&'"(%")3,)*%&',*)-#%$./$%0%-"%)"$%1)"+
8-9*'$,#*(*)$%:"#$#
!"#$%&'()*+( ,)*+( -./)0#/ 12'32('()*+(
!/5%/#*/#&.*6#(%)*%/*7%#+/)6
!"#$%&'(+%-"%#('#)"&(*+*,-&."$/
Baomoi.com, Vnexpress.net and 23h.com.vn are among the most
popular online news media in Vietnam
Q. What are the news site that you use?
49% 47%
45%
42%
41% 39% 39%
35%
29%
b
a
o
m
o
i
.
c
o
m
v
n
e
x
p
r
e
s
s
.
n
e
t
2
4
h
.
c
o
m
.
v
n
t
u
o
i
t
r
e
.
v
n
t
h
a
n
h
n
i
e
n
.
v
n
d
a
n
t
r
i
.
c
o
m
.
v
n
k
e
n
h
1
4
.
v
n
v
i
e
t
n
a
m
n
e
t
.
v
n
z
i
n
g
n
e
w
s
.
v
n
7%#+/)6*,/5%/#*6#(%)*89)$)8+#$%.+%8.*:;<
!"#$%&'(#)*+#,,(",(&,,-."&$#/(0"$1($+2,$324("'&5#6(01"4#($2-" $+# &%/(7#%189:;%(1&,($1#(
"'&5#(-3($+#%/(0&$.1"%5:(<91:.-':;%(",(*-*24&+(0"$1("$,($-*".(;&+"#$=
Q. Please choose the site that is applicable for the following keywords (Monthly access data is from similarweb)
38%
36%
33%
32%
Trustful
A variety of
topics
Timely
Trend watching
Monthly access: 24.4M
36%
44%
44%
39%
Trustful
A variety of
topics
Timely
Trend watching
Monthly access: 13.6M
38%
34%
28%
36%
Trustful
A variety of
topics
Timely
Trend watching
Monthly access: 14.5M Monthly access: 13.8M
24%
41%
33%
39%
Trustful
A variety of
topics
Timely
Trend watching
7%#+/)6*,/5%/#*6#(%)*89)$)8+#$%.+%8.*:=<
>1&%1(?"#% ",(&,,-."&$#/(0"$1($+2,$324("'&5#:(@&-(A-"(",(2,#/(3-+($+#%/(0&$.1"%5:
39%
30%
24%
32%
Trustful
A variety of
topics
Timely
Trend watching
Monthly access: 11.6M
Q. Please choose the site that is applicable for the following keywords (Monthly access data is from similarweb)
34%
28%
24%
22%
Trustful
A variety of
topics
Timely
Trend watching
Monthly access: 7.6M
31%
32%
25%
27%
Trustful
A variety of
topics
Timely
Trend watching
Monthly access: 8.1M Monthly access: 6.5M
35%
41%
39%
55%
Trustful
A variety of
topics
Timely
Trend watching
>#.3,/(#/+*3$,4%5#*:?@ABC<
;/3*5%<=>
?*(/3*5%@A>
I$(3$,
=<BCC5%@A>
C@BCD5%C<>
E3-*'%$./)%
@F5%@G>
6=$
H/)",5%CG>
HI;I5%@=>
E$.*'#5%JC>
J%.5
&)#
&)#
)(#
*+#
,-../0123/)(4
)(5*(4
*(5&(4
467-/0123/&(4
K'8&$0')3<%(/'*$
DE'# F G1,-+*!/5%/#*')$H#+*>#.#)$89*I#$"%8#.
J#2*9%K95%K9+*0 L9,*&#*)$#
BCA# ",($1#($#.1D-+"#%$#/(
'&+7#$(+#,#&+.1(.-'*&%=
!"#$%&%'"#%((#)*"#+,-."/)0#-1#
2-)*#-&(3&"#%&4#-11(3&"#)*,-5'*#
-&"#4"43/%)"4#+(%)1-,$#)-#+,-634"#
)*"#6%(5%2("#*3&)0#)-#7-5,#
2503&"00#+,-$+)(7#83)*#*3'*#
95%(3)7
BCA# ",(E"55#,$(-%4"%#(
+#,#&+.1(,#+;".#(*+-;"/#+
!"#-8&#-6",#:;;<;;;#
=3")&%$"0"#+%&"(30)#83)*#)*"#
6%,3")7#-1#)*"#+,-13("0>#!3)*#)*"
+,-+,3")%,7#,"8%,4#%&4#95%(3)7#
0/*"$"<#8"#4"(36",#)*"#,"0"%,/*#
,"05()0#0--&"0)
F+-*+"#$&+=(+#,#&+.1(
*4&$3-+'(3-+(,2*#+E(G2&4"$=
!"#*%6"#?;;#8"((@),%3&"4#
13"(48-,A",0#&%)3-&@834"<#8*-#
%,"#/-&&"/)"4#,"%(@)3$"#)*,-5'*#
-5,#4"43/%)"4#%++>#B((#)*"#)%0A0#
)*"7#/-&45/)0#%,"#$-&3)-,"4#
,"%(@)3$"#83)*#%5)-$%)3-&
!/5%/#*6)$H#+*$#.#)$89*0 G-(%#/8#
<#(2&6#(+6#0(GFFHFFF('#'-#0)(%&$"+%4,"3#(,2+(&0#(#&7#0($+()2&0#($2#"0(
+:"%"+%)8(D/0(3&$&(:0+6")"+%)(&0#(I/".*#)$(3/#($+($2")(6&)$(3"0#.$(:&%#;()1)$#'8
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
K
D
=
F
B
=
J
=
L
B
=
D
C
F
B
C
J
C
L
B
C
D
@
F
B
@
J
@
L
B
@
D
J
F
B
J
J
J
L
B
J
D
L
F
B
B'"
456
476
86
96
:6
:6
9;6
HI; H/)", I/)%M." N/%O/)P
H/,%!.")P N")P%O./, E$.*'#
<86
996
#+)$ D$*+)$
C"&4", D3)7
!445%/#*6)$H#+*$#.#)$89*0 M,"#$)K#
J+0#($2&%(@FF(,#;;4#3/.&$#3(5"#;3,+0*#0)(%&$"+%4,"3#(,"$2($2#(0#&;4$"'#(
.+%%#.$"+%)(6"&(+/0(3#3".&$#3('+-";#(&::(5+0(2"72#0(I/&;"$1(3&$&(.+;;#.$"+%)((
KLJM(A@F(
L&%(92+M(CF(
N&(O&%7(M(CF((
K&%+"(M(>F(
O2& 90&%7(M(EF(
K&"(P2+%7 M(AF(
N&*;&* M(AF(
Fieldworker deployment
!-$ )(")/+)K# F D-%8H &%+9 N-)5%+2
<"$2(.+'-"%"%7($2#($#.2%+;+71(,"$2($2#(,#;;4$0&"%#3(2/'&%#(+:#0&$"+%)H(QRJ#
:0+6"3#) )#6#0&; '#$2+3) :0+6"3"%7 3&$& ,"$2 I/&;"$1
H2+(G2&4"$=(,.-+#(E=(IIJ
'()*+),-./.*0-)1+.),20
97%
*3,453*+
),-./.*0-)1+.),20
91%
.*2(/53*67/-028+'7(*6
7/-02+.),20
89%
.900:02.+.),20
97%
!L6M9NO JKPJQ<RLSTPO<R7PJ9D9J6N9FU
8 9:2;<=-/.>?-@ &((
AB/9A3C>D-30/720-@ )((#
,EA/9,-3F10/6G/A30-7H>-I@ )(/;>3J0-.
:JCC-../K7>0-7>2 EH-72==/.C67-/6G/+(# 67/1>F1-7/
NKP SPRLMNR
H;#+&44(,.-+# KL:MN
62$,+=$<&/',$
%(<.0$<%(38&.,5
VGW
;<=+>)+?@ABC?+DBC+ECFCBDGCH+IJ+.KBLCJ+.DMNOPFE+/FGCBFDGPAFDO+;../=Q+GRC+SABOHTPHC+7CDHCB+PF+.KBLCJ .DMNOPFE DFH+:DGD+)AOOC@GPAF+
.AOKGPAF?U+(?PD+9OK?+;>VWC=+P?+GRC+NBCXCBBCH+NDBGFCB+AX+../+PF+YPCGFDMU+
!-$ 8-.+,6#$.
E--4#F#G"6",%'"
EHDC
H%&51%/)5,3&'
I"/*&-(-'7
E3&%&/" J)*",0
K")%3(
Q&Me is provided by Asia Plus Inc.
https://qandme.net
Contact us:
Tel: 02839 100 043
Email: info@qandme.net

Vietnam media popularity & trustability