Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online. The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.

1. Q&Me is online market research provided by Asia Plus Inc.
Popular fast food chains in Vietnam
Asia Plus Inc.

2. Overview
Fast food is largely enjoyed by people around the
world. This survey is conducted to find out which
fast food chains are popular in Vietnam in terms of
recognition and usage. We also wanted to find out
how people order fast food online.
The results was collected nation-wide among
nearly 600 males and females of the age 18-55 in
August 2020.

3. Popular fast food chains

4. Recognition of fast food chains
KFC is the most recognized chain, followed by Lotteria and McDonald’s.
Q. Please select the restaurant that you recognize (N=599)
84%
62% 60% 58%
41% 40% 37%
31%
23% 20% 15%
7% 7% 6% 4%
Recognize it Do not recognize it

5. # of stores of most recognized chains
Among the 3 most recognized chains, McDonald’s has the least stores.
Most recognized chains
No.1
(84%)
No.2
(62%)
No.3
(60%)
No.4
(58%)
No.5
(41%)
No.6
(40%)
No. Fast food chains by
recognition rate
# of stores
1 KFC 135
2 Lotteria 200
3 McDonald’s 24
4 Pizza Hut 84
5 Domino Pizza 34
6 Jollibee 106
7 Burger King 10
8 The Pizza Company 69
9 Popeyes 30
Number of stores of most recognized chains
Q. Please select the restaurant that you recognize (N=599)

6. Images of fast food chains
KFC is most federated with delicious food, Lotteria’s image is convenient location while
McDonald’s and Burger King are seen as premium foods.
KFC Lotteria McDonald’s Jollibee
Delicious food
(66%)No.1
No.2
No.3
No.4
No.5
Convenient
location (63%)
Good for family
(60%)
Good for the
youth (60%)
Good variety of
foods (56%)
Convenient
location (40%)
Good for the
youth (40%)
Good pricing
(38%)
Good promotion
(38%)
Good for family
(40%)
Premium food
(35%)
Delicious food
(30%)
Good variety of
food (24%)
Good for family
(23%)
Good for the
youth (23%)
Good for family
(22%)
Good for the
youth (22%)
Delicious food
(21%)
Good variety of
foods (20%)
Good pricing
(19%)
Premium food
(15%)
Delicious food
(13%)
Good variety of
food (10%)
Burger King
Good for family
(9%)
Good for the
youth (9%)
Q. What chains are suitable for the following <image>? (N=599)

7. Usage of fast food chains
64%
39%
21% 20% 18%
11% 9% 8% 8%
4%
2% 1% 1% 1% 1%
45%
17%
6% 6%
9%
6% 3% 3% 3% 2% 1% 0% 0% 0% 1%
Used in last 3
months
Used most
KFC, Lotteria and Pizza are the most used fast food chains. 45% use KFC most often
among the fast food chains.
Q. Please select the restaurant that you have used in last 3 month/ Please select the restaurant that you use the most (N=519)
87%
13%
Yes No
Fast food usage in
last 3 months
Fast food chains in use

8. Reasons to use a chain the most
Good taste is the most important reasons to use a chain frequently. Location and good
variety of choices are the 2nd and 3rd most important factors.
55%
39%
32% 32%
30% 29% 29%
25%
21% 20%
17%
1%
Good taste Location A variety of
choices
Price Good
promotion
Fresh
ingredients
Good staff
attitude
Good online
order
Good store
facility
Good kids
menu
Large
volume of
foods
Others
Q. What are the reasons that you use this chain the most (N=599)

9. Ordering fast food online

10. Fast food chains to order online
52%
30%
21%
15% 15% 12%
7% 7% 6%
3% 1% 1% 1% 1%
87% have ordered food online from fast food chains. KFC, Lotteria and Pizza
Hut are the most ordered from.
Q. Please choose the stores that you have ordered online (N=497)
87%
13%
Yes No
Ordering fast food online Chains to order online

11. Methods to order fast food
Beside the traditional way of calling, Grab Food and Now are the most used method to
order fast food.
71%
43% 43%
33%
27% 27%
18%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Reasons for using a method most often
40%
38%
37%
23%
21%
19%
17%
16%
20% 21%
24%
8%
7% 8% 8%
4%
Grab Call Now Website GoViet Brand
own app
Social
network
Baemin
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Methods to order fast food
Used
Used most
Q. How did you order fast food online?/ Which method do you use most often?/ What are there reasons for using that method most often? (N=497)

12. Summary
• Fast food chains are widely recognized. The most known fast food
brands are KFC, Lotteria and McDonald’s.
• KFC is used the most, followed by Lotteria and Pizza Hut.
• KFC is federated with delicious food image while Lotteria is
viewed as having convenient location and good for both family &
the youth. McDonald’s premium image is strong.
• ‘Good taste’, ‘Good location and ‘Good variety of choices’ are the
3 most important factors when selecting a fast food brand.
• 87% have ordered fast food online. Grab Food and Now are the
most used method to order fast food online.

13. Male, 52%
Female,
48%
Gender
Respondent profile (N=599)
18-23, 32%
24-29, 28%
30-55, 41%
Age
HCM, 40%
Hanoi, 30%
Others, 30%
City

14. Q&Me – About Online Market Research Services

15. Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data

16. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members as of Nov, 2019
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

17. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI

18. Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

19. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 6, Phuong Long Building, 506 Nguyen Dinh Chieu Street, Ward 4,
District 3, HCM City, Vietnam
Tel. +84 2839 100 043