SlideShare a Scribd company logo
1 of 16
Download to read offline
Q&Me is online market research provided by Asia Plus Inc.
Survey about coupon usage in Vietnam
Asia Plus Inc.
Overview
With the higher penetration of smartphone usage
and more retail competitions in the industry, the
usage of coupon get popular for the This survey is
conducted to understand coupon using situation in
Vietnam.
All respondents were 572 people, male and female,
16-39, HCM and Hanoi.
Coupon usage
64%
50%
40%
56%
75% 74%
35%
36%
50%
60%
44%
25% 26%
65%
Male Female 16-24 25-29 30-39 HCM Hanoi
Detail
Yes No
Yes, 55%
No, 45%
Have you used coupon in the past 6 months?
55% used coupon in the past 6 months.
Male, Older people, HCM group tend to use coupon.
Q. Have you used coupon in the past 6 months? (SA)
Reasons why not using coupon (non-users)
25%
20% 20%
16%
9%
7%
6%
3%
8%
Discount rate is
not high
Hassle of
downloading
app
Usage
condition is too
dificult
What I buy is
cheap enough
Do not like
behaviors of
using coupons
Hassle of print
out
Forget to hand
it over to shops
Store
personnel does
not know how
to deal with
coupons
Others
“Bad cost performance” for example, “Discount rate” and “Cheap enough” and
“Hassles until using coupon” are the main reasons not to use.
Q. What are the reasons that you don’t use coupon? (MA)
How often do you use coupon
Male
Femal
e
16-24 25-29 30-39 HCM Hanoi
Less than once/ month 22% 27% 27% 27% 24% 25% 26%
Once/ month 9% 12% 10% 10% 13% 8% 17%
Several times/ month 37% 35% 39% 34% 37% 37% 35%
Once/ week 16% 10% 14% 11% 13% 12% 12%
Several times/ week and
more
16% 16% 10% 21% 14% 18% 10%
By demographic
16%
12%
36%
11%
25%
Total
Several times/ week
and more
Once/ week
Several times/ month
Once/ month
Less than once/ month
About 30% use coupon every week. About 75% use coupon at least once per a
month. This tendency is similar among every group.
Q. How often do you use coupon in the past 6 months? (SA)
Where do they get coupon from
Q. How do you get the coupon?(MA)
72%
54%
43% 41% 39% 39%
13% 13% 11%
1%
EC sites From brand /
shop
Facebook /
Instagram /
Zalo page
From brand /
shop website
From Coupon
site
From email
newsletter of
brand / shop
Friends/
relatives
Brochure Flyer Magazine Others
“EC site” is the most popular place to get coupon.
It’s because no need to hassle to special app and to use.
Where do you use coupon at
Q. What are the occasions that you use coupon?(MA)
61%
48%
44%
41%
32% 30% 28%
24% 23% 22%
7% 7%
3% 1%
“EC site” is the most popular place to use online coupon.
“Supermarket” and “Fast food” are popular place to use general coupon.
How do you use coupon
Q. How do you use coupon? (MA)
73%
51%
49%
22%
16%
Enter coupon code Pass paper coupon Use QR / barcode Show coupon to staff Print outed coupon
Coupon code is the most popular way because EC site is the most using place.
Paper coupon and QR code are often used except on the internet.
What do you think about using coupon on a date
Over 70% don’t care about using coupon while dating.
It doesn’t matter of the gender, age, city.
72%
20%
8%
Have you used coupon in the past 6 months?
No concern at all
Relatively concerned
Highly concerned
Male
Femal
e
16-24 25-29 30-39 HCM Hanoi
Highly concerned 5% 9% 3% 12% 7% 8% 7%
Relatively concerned 25% 18% 19% 21% 21% 25% 16%
No concern at all 71% 73% 78% 67% 72% 67% 77%
By demographic
Q. What do you feel when your boyfriend / girlfriend use coupon for your first date? (MA)
Respondent profile (N=572)
Male, 34%
Female, 66%
Gender
16-24, 39%
25-29, 35%
30-39, 26%
Age
HCM, 50%Hanoi, 50%
City
Q&Me – About Online Market Research Services
Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 400,000 members as of Nov, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 2839 100 043

More Related Content

What's hot

Gt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamGt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamQ&Me Vietnam Market Research
 
Vietnamese health consciousness and motivation for exercise
Vietnamese health consciousness and motivation for exerciseVietnamese health consciousness and motivation for exercise
Vietnamese health consciousness and motivation for exerciseQ&Me Vietnam Market Research
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationQ&Me Vietnam Market Research
 
Vietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and AsiaVietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and AsiaThien Huong Nguyen
 
HCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in VietnamHCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in VietnamQ&Me Vietnam Market Research
 
Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020MarketingTrips
 
Kantar - Báo cáo Tết 2022
Kantar - Báo cáo Tết 2022Kantar - Báo cáo Tết 2022
Kantar - Báo cáo Tết 2022MarketingTrips
 

What's hot (20)

Vietnam bathroom and washing behaviour survey
Vietnam bathroom and washing behaviour surveyVietnam bathroom and washing behaviour survey
Vietnam bathroom and washing behaviour survey
 
Survey about Vietnam biz communications 030419
Survey about Vietnam biz communications 030419Survey about Vietnam biz communications 030419
Survey about Vietnam biz communications 030419
 
Gt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamGt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnam
 
Beer for vietnamese report
Beer for vietnamese reportBeer for vietnamese report
Beer for vietnamese report
 
Vietnames usage of mini stores
Vietnames usage of mini storesVietnames usage of mini stores
Vietnames usage of mini stores
 
Vietnam retail store statistic 2020
Vietnam retail store statistic 2020Vietnam retail store statistic 2020
Vietnam retail store statistic 2020
 
Vietnamese health consciousness and motivation for exercise
Vietnamese health consciousness and motivation for exerciseVietnamese health consciousness and motivation for exercise
Vietnamese health consciousness and motivation for exercise
 
Convenience store usage among Vietnamese youth
Convenience store usage among Vietnamese youthConvenience store usage among Vietnamese youth
Convenience store usage among Vietnamese youth
 
Vietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factorsVietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factors
 
Vietnamese shampoo usage survey
Vietnamese shampoo usage surveyVietnamese shampoo usage survey
Vietnamese shampoo usage survey
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivation
 
Vietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and AsiaVietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and Asia
 
Vietnam retail store statistics 2019
Vietnam retail store statistics 2019Vietnam retail store statistics 2019
Vietnam retail store statistics 2019
 
Vietnamese food for children
Vietnamese food for children Vietnamese food for children
Vietnamese food for children
 
HCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in VietnamHCM vs Hanoi: images & characteristic gaps in Vietnam
HCM vs Hanoi: images & characteristic gaps in Vietnam
 
Vietnam retail store statistics 2018
Vietnam retail store statistics 2018Vietnam retail store statistics 2018
Vietnam retail store statistics 2018
 
Vietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdfVietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdf
 
Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020Report Vietnam Youth Lifestyle - 2020
Report Vietnam Youth Lifestyle - 2020
 
Research of why Vietnamese put ice on beer
Research of why Vietnamese put ice on beerResearch of why Vietnamese put ice on beer
Research of why Vietnamese put ice on beer
 
Kantar - Báo cáo Tết 2022
Kantar - Báo cáo Tết 2022Kantar - Báo cáo Tết 2022
Kantar - Báo cáo Tết 2022
 

Similar to Coupon usage in Vietnam

E-Commerce Market in Thailand
E-Commerce Market in ThailandE-Commerce Market in Thailand
E-Commerce Market in ThailandDI Marketing
 
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYTình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
 
FINAL MYNTRA AND JABONG
FINAL MYNTRA AND JABONGFINAL MYNTRA AND JABONG
FINAL MYNTRA AND JABONGAnkit Kumar
 
Vietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceVietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceQ&Me Vietnam Market Research
 
Vietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisVietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisQ&Me Vietnam Market Research
 
Fastfashionanduniqlorecognition converted-180905172121
Fastfashionanduniqlorecognition converted-180905172121Fastfashionanduniqlorecognition converted-180905172121
Fastfashionanduniqlorecognition converted-180905172121HIEN NGUYEN SONG THANH
 
Vietnamese fashion recognition and uniqlo popularity
Vietnamese fashion recognition and uniqlo popularityVietnamese fashion recognition and uniqlo popularity
Vietnamese fashion recognition and uniqlo popularityQ&Me Vietnam Market Research
 
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 DI Marketing
 
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 DI Marketing
 
New taxi services in Vietnamese’s mind
New taxi services in Vietnamese’s mindNew taxi services in Vietnamese’s mind
New taxi services in Vietnamese’s mindDI Marketing
 

Similar to Coupon usage in Vietnam (20)

E-Commerce Market in Thailand
E-Commerce Market in ThailandE-Commerce Market in Thailand
E-Commerce Market in Thailand
 
Social media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnamSocial media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnam
 
Vietnam Social Media Effectiveness
Vietnam Social Media EffectivenessVietnam Social Media Effectiveness
Vietnam Social Media Effectiveness
 
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYTình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
 
Loyalty card popularity in Vietnam
Loyalty card popularity in VietnamLoyalty card popularity in Vietnam
Loyalty card popularity in Vietnam
 
FINAL MYNTRA AND JABONG
FINAL MYNTRA AND JABONGFINAL MYNTRA AND JABONG
FINAL MYNTRA AND JABONG
 
Vietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceVietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro service
 
Corona virus impact in Vietnam
Corona virus impact in VietnamCorona virus impact in Vietnam
Corona virus impact in Vietnam
 
Vietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisVietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysis
 
Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019
 
Vietnam ride sharing apps trend (Oct 2018)
Vietnam ride sharing apps trend (Oct 2018)Vietnam ride sharing apps trend (Oct 2018)
Vietnam ride sharing apps trend (Oct 2018)
 
Fastfashionanduniqlorecognition converted-180905172121
Fastfashionanduniqlorecognition converted-180905172121Fastfashionanduniqlorecognition converted-180905172121
Fastfashionanduniqlorecognition converted-180905172121
 
Vietnamese fashion recognition and uniqlo popularity
Vietnamese fashion recognition and uniqlo popularityVietnamese fashion recognition and uniqlo popularity
Vietnamese fashion recognition and uniqlo popularity
 
Food delivery demand after covid 19
Food delivery demand after covid 19Food delivery demand after covid 19
Food delivery demand after covid 19
 
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016
 
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016
 
Mobile payment in vietnam
Mobile payment in vietnamMobile payment in vietnam
Mobile payment in vietnam
 
Vietnam E-Commerce report 2017
Vietnam E-Commerce report 2017Vietnam E-Commerce report 2017
Vietnam E-Commerce report 2017
 
New taxi services in Vietnamese’s mind
New taxi services in Vietnamese’s mindNew taxi services in Vietnamese’s mind
New taxi services in Vietnamese’s mind
 
Fast food popularity in Vietnam (2020)
Fast food popularity in Vietnam (2020)Fast food popularity in Vietnam (2020)
Fast food popularity in Vietnam (2020)
 

More from Q&Me Vietnam Market Research

How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamQ&Me Vietnam Market Research
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamQ&Me Vietnam Market Research
 

More from Q&Me Vietnam Market Research (20)

How well DX is penetrated in Vietnam
How well DX is penetrated in VietnamHow well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam
 
Vietnam social media characteristics.pdf
Vietnam social media characteristics.pdfVietnam social media characteristics.pdf
Vietnam social media characteristics.pdf
 
Electric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdfElectric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdf
 
Food delivery trend_2022.pdf
Food delivery trend_2022.pdfFood delivery trend_2022.pdf
Food delivery trend_2022.pdf
 
Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022
 
Vietnam media popularity & trustability
Vietnam media popularity & trustabilityVietnam media popularity & trustability
Vietnam media popularity & trustability
 
Social media usage change during covid
Social media usage change during covidSocial media usage change during covid
Social media usage change during covid
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in Vietnam
 
Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)
 
Survey about Vietnamese remote work preference
Survey about Vietnamese remote work preferenceSurvey about Vietnamese remote work preference
Survey about Vietnamese remote work preference
 
Vietnamese favorite celebrities
Vietnamese favorite celebritiesVietnamese favorite celebrities
Vietnamese favorite celebrities
 
Vietnam language learning behaviors
Vietnam language learning behaviorsVietnam language learning behaviors
Vietnam language learning behaviors
 
Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)
 
Vietnam Online Travel Behaviors
Vietnam Online Travel BehaviorsVietnam Online Travel Behaviors
Vietnam Online Travel Behaviors
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in Vietnam
 
Survey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviorsSurvey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviors
 
Corporate image among Vietnamese
Corporate image among VietnameseCorporate image among Vietnamese
Corporate image among Vietnamese
 
Actions that vietnamese dislike
Actions that vietnamese dislikeActions that vietnamese dislike
Actions that vietnamese dislike
 
Survey about Vietnamese music listening behavior
Survey about Vietnamese music listening behaviorSurvey about Vietnamese music listening behavior
Survey about Vietnamese music listening behavior
 
How VIetnamese go back to their hometown
How VIetnamese go back to their hometownHow VIetnamese go back to their hometown
How VIetnamese go back to their hometown
 

Recently uploaded

Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Md najmul Islam
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxelizabethella096
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 

Recently uploaded (20)

Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 

Coupon usage in Vietnam

  • 1. Q&Me is online market research provided by Asia Plus Inc. Survey about coupon usage in Vietnam Asia Plus Inc.
  • 2. Overview With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam. All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
  • 3. Coupon usage 64% 50% 40% 56% 75% 74% 35% 36% 50% 60% 44% 25% 26% 65% Male Female 16-24 25-29 30-39 HCM Hanoi Detail Yes No Yes, 55% No, 45% Have you used coupon in the past 6 months? 55% used coupon in the past 6 months. Male, Older people, HCM group tend to use coupon. Q. Have you used coupon in the past 6 months? (SA)
  • 4. Reasons why not using coupon (non-users) 25% 20% 20% 16% 9% 7% 6% 3% 8% Discount rate is not high Hassle of downloading app Usage condition is too dificult What I buy is cheap enough Do not like behaviors of using coupons Hassle of print out Forget to hand it over to shops Store personnel does not know how to deal with coupons Others “Bad cost performance” for example, “Discount rate” and “Cheap enough” and “Hassles until using coupon” are the main reasons not to use. Q. What are the reasons that you don’t use coupon? (MA)
  • 5. How often do you use coupon Male Femal e 16-24 25-29 30-39 HCM Hanoi Less than once/ month 22% 27% 27% 27% 24% 25% 26% Once/ month 9% 12% 10% 10% 13% 8% 17% Several times/ month 37% 35% 39% 34% 37% 37% 35% Once/ week 16% 10% 14% 11% 13% 12% 12% Several times/ week and more 16% 16% 10% 21% 14% 18% 10% By demographic 16% 12% 36% 11% 25% Total Several times/ week and more Once/ week Several times/ month Once/ month Less than once/ month About 30% use coupon every week. About 75% use coupon at least once per a month. This tendency is similar among every group. Q. How often do you use coupon in the past 6 months? (SA)
  • 6. Where do they get coupon from Q. How do you get the coupon?(MA) 72% 54% 43% 41% 39% 39% 13% 13% 11% 1% EC sites From brand / shop Facebook / Instagram / Zalo page From brand / shop website From Coupon site From email newsletter of brand / shop Friends/ relatives Brochure Flyer Magazine Others “EC site” is the most popular place to get coupon. It’s because no need to hassle to special app and to use.
  • 7. Where do you use coupon at Q. What are the occasions that you use coupon?(MA) 61% 48% 44% 41% 32% 30% 28% 24% 23% 22% 7% 7% 3% 1% “EC site” is the most popular place to use online coupon. “Supermarket” and “Fast food” are popular place to use general coupon.
  • 8. How do you use coupon Q. How do you use coupon? (MA) 73% 51% 49% 22% 16% Enter coupon code Pass paper coupon Use QR / barcode Show coupon to staff Print outed coupon Coupon code is the most popular way because EC site is the most using place. Paper coupon and QR code are often used except on the internet.
  • 9. What do you think about using coupon on a date Over 70% don’t care about using coupon while dating. It doesn’t matter of the gender, age, city. 72% 20% 8% Have you used coupon in the past 6 months? No concern at all Relatively concerned Highly concerned Male Femal e 16-24 25-29 30-39 HCM Hanoi Highly concerned 5% 9% 3% 12% 7% 8% 7% Relatively concerned 25% 18% 19% 21% 21% 25% 16% No concern at all 71% 73% 78% 67% 72% 67% 77% By demographic Q. What do you feel when your boyfriend / girlfriend use coupon for your first date? (MA)
  • 10. Respondent profile (N=572) Male, 34% Female, 66% Gender 16-24, 39% 25-29, 35% 30-39, 26% Age HCM, 50%Hanoi, 50% City
  • 11. Q&Me – About Online Market Research Services
  • 12. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  • 13. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 400,000 members as of Nov, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 14. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  • 15. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  • 16. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043