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Q&Me is online market research provided by Asia Plus Inc.
Survey about coupon usage in Vietnam
Asia Plus Inc.
Overview
With the higher penetration of smartphone usage
and more retail competitions in the industry, the
usage of coupon get popular for the This survey is
conducted to understand coupon using situation in
Vietnam.
All respondents were 572 people, male and female,
16-39, HCM and Hanoi.
Coupon usage
64%
50%
40%
56%
75% 74%
35%
36%
50%
60%
44%
25% 26%
65%
Male Female 16-24 25-29 30-39 HCM Hanoi
Detail
Yes No
Yes, 55%
No, 45%
Have you used coupon in the past 6 months?
55% used coupon in the past 6 months.
Male, Older people, HCM group tend to use coupon.
Q. Have you used coupon in the past 6 months? (SA)
Reasons why not using coupon (non-users)
25%
20% 20%
16%
9%
7%
6%
3%
8%
Discount rate is
not high
Hassle of
downloading
app
Usage
condition is too
dificult
What I buy is
cheap enough
Do not like
behaviors of
using coupons
Hassle of print
out
Forget to hand
it over to shops
Store
personnel does
not know how
to deal with
coupons
Others
“Bad cost performance” for example, “Discount rate” and “Cheap enough” and
“Hassles until using coupon” are the main reasons not to use.
Q. What are the reasons that you don’t use coupon? (MA)
How often do you use coupon
Male
Femal
e
16-24 25-29 30-39 HCM Hanoi
Less than once/ month 22% 27% 27% 27% 24% 25% 26%
Once/ month 9% 12% 10% 10% 13% 8% 17%
Several times/ month 37% 35% 39% 34% 37% 37% 35%
Once/ week 16% 10% 14% 11% 13% 12% 12%
Several times/ week and
more
16% 16% 10% 21% 14% 18% 10%
By demographic
16%
12%
36%
11%
25%
Total
Several times/ week
and more
Once/ week
Several times/ month
Once/ month
Less than once/ month
About 30% use coupon every week. About 75% use coupon at least once per a
month. This tendency is similar among every group.
Q. How often do you use coupon in the past 6 months? (SA)
Where do they get coupon from
Q. How do you get the coupon?(MA)
72%
54%
43% 41% 39% 39%
13% 13% 11%
1%
EC sites From brand /
shop
Facebook /
Instagram /
Zalo page
From brand /
shop website
From Coupon
site
From email
newsletter of
brand / shop
Friends/
relatives
Brochure Flyer Magazine Others
“EC site” is the most popular place to get coupon.
It’s because no need to hassle to special app and to use.
Where do you use coupon at
Q. What are the occasions that you use coupon?(MA)
61%
48%
44%
41%
32% 30% 28%
24% 23% 22%
7% 7%
3% 1%
“EC site” is the most popular place to use online coupon.
“Supermarket” and “Fast food” are popular place to use general coupon.
How do you use coupon
Q. How do you use coupon? (MA)
73%
51%
49%
22%
16%
Enter coupon code Pass paper coupon Use QR / barcode Show coupon to staff Print outed coupon
Coupon code is the most popular way because EC site is the most using place.
Paper coupon and QR code are often used except on the internet.
What do you think about using coupon on a date
Over 70% don’t care about using coupon while dating.
It doesn’t matter of the gender, age, city.
72%
20%
8%
Have you used coupon in the past 6 months?
No concern at all
Relatively concerned
Highly concerned
Male
Femal
e
16-24 25-29 30-39 HCM Hanoi
Highly concerned 5% 9% 3% 12% 7% 8% 7%
Relatively concerned 25% 18% 19% 21% 21% 25% 16%
No concern at all 71% 73% 78% 67% 72% 67% 77%
By demographic
Q. What do you feel when your boyfriend / girlfriend use coupon for your first date? (MA)
Respondent profile (N=572)
Male, 34%
Female, 66%
Gender
16-24, 39%
25-29, 35%
30-39, 26%
Age
HCM, 50%Hanoi, 50%
City
Q&Me – About Online Market Research Services
Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 400,000 members as of Nov, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 2839 100 043

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Coupon usage in Vietnam

  • 1. Q&Me is online market research provided by Asia Plus Inc. Survey about coupon usage in Vietnam Asia Plus Inc.
  • 2. Overview With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam. All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
  • 3. Coupon usage 64% 50% 40% 56% 75% 74% 35% 36% 50% 60% 44% 25% 26% 65% Male Female 16-24 25-29 30-39 HCM Hanoi Detail Yes No Yes, 55% No, 45% Have you used coupon in the past 6 months? 55% used coupon in the past 6 months. Male, Older people, HCM group tend to use coupon. Q. Have you used coupon in the past 6 months? (SA)
  • 4. Reasons why not using coupon (non-users) 25% 20% 20% 16% 9% 7% 6% 3% 8% Discount rate is not high Hassle of downloading app Usage condition is too dificult What I buy is cheap enough Do not like behaviors of using coupons Hassle of print out Forget to hand it over to shops Store personnel does not know how to deal with coupons Others “Bad cost performance” for example, “Discount rate” and “Cheap enough” and “Hassles until using coupon” are the main reasons not to use. Q. What are the reasons that you don’t use coupon? (MA)
  • 5. How often do you use coupon Male Femal e 16-24 25-29 30-39 HCM Hanoi Less than once/ month 22% 27% 27% 27% 24% 25% 26% Once/ month 9% 12% 10% 10% 13% 8% 17% Several times/ month 37% 35% 39% 34% 37% 37% 35% Once/ week 16% 10% 14% 11% 13% 12% 12% Several times/ week and more 16% 16% 10% 21% 14% 18% 10% By demographic 16% 12% 36% 11% 25% Total Several times/ week and more Once/ week Several times/ month Once/ month Less than once/ month About 30% use coupon every week. About 75% use coupon at least once per a month. This tendency is similar among every group. Q. How often do you use coupon in the past 6 months? (SA)
  • 6. Where do they get coupon from Q. How do you get the coupon?(MA) 72% 54% 43% 41% 39% 39% 13% 13% 11% 1% EC sites From brand / shop Facebook / Instagram / Zalo page From brand / shop website From Coupon site From email newsletter of brand / shop Friends/ relatives Brochure Flyer Magazine Others “EC site” is the most popular place to get coupon. It’s because no need to hassle to special app and to use.
  • 7. Where do you use coupon at Q. What are the occasions that you use coupon?(MA) 61% 48% 44% 41% 32% 30% 28% 24% 23% 22% 7% 7% 3% 1% “EC site” is the most popular place to use online coupon. “Supermarket” and “Fast food” are popular place to use general coupon.
  • 8. How do you use coupon Q. How do you use coupon? (MA) 73% 51% 49% 22% 16% Enter coupon code Pass paper coupon Use QR / barcode Show coupon to staff Print outed coupon Coupon code is the most popular way because EC site is the most using place. Paper coupon and QR code are often used except on the internet.
  • 9. What do you think about using coupon on a date Over 70% don’t care about using coupon while dating. It doesn’t matter of the gender, age, city. 72% 20% 8% Have you used coupon in the past 6 months? No concern at all Relatively concerned Highly concerned Male Femal e 16-24 25-29 30-39 HCM Hanoi Highly concerned 5% 9% 3% 12% 7% 8% 7% Relatively concerned 25% 18% 19% 21% 21% 25% 16% No concern at all 71% 73% 78% 67% 72% 67% 77% By demographic Q. What do you feel when your boyfriend / girlfriend use coupon for your first date? (MA)
  • 10. Respondent profile (N=572) Male, 34% Female, 66% Gender 16-24, 39% 25-29, 35% 30-39, 26% Age HCM, 50%Hanoi, 50% City
  • 11. Q&Me – About Online Market Research Services
  • 12. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  • 13. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 400,000 members as of Nov, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 14. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  • 15. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  • 16. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043