Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Food delivery service usage in vietnam

2,233 views

Published on

In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.

The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.

Published in: Marketing
  • Be the first to comment

Food delivery service usage in vietnam

  1. 1. Asia Plus Inc. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Food delivery service usage in Vietnam
  2. 2. In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery. The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018. Objective
  3. 3. Have you used delivery services? Yes, 66% No, 34% 66% have experiences of using delivery services
  4. 4. 17% 25% 25% 31% 39% 41% 45% 53% 54% When I would like to try something luxurious Anniversary / Party When my friends / relatives come I /my family do not want to cook When I feel bad / sick I would like to enjoy the meal from the delivery store As I am too busy to prepare the food When I would like to finish my eating quick When weathers are bad Reluctance to go outside and time efficiency are the main reasons to use the service Q. What information do you refer to when you look for XXX? Reasons to use food delivery service
  5. 5. 72% 66% 30% 25% My home Office Location that I hang out with my friend Family gathering places Office is as popular as home, as the location for delivery service Q. Where do you normally order food to? Delivery location
  6. 6. 71% 58% 51% Phone call Mobile app Website Total Youth tends to use apps while elderly usage of phone is higher Q. Where do you normally order food to? Delivery order method 63% 65% 49% 69% 57% 52% 80% 53% 50% Phone call Mobile app Website By age 18-22 23-29 30-39
  7. 7. KFC & Pizza Hut are the two most popular stores used for delivery service Q. What shops do you normally directly order delivery from? Popular food stores for delivery service 58% 42% 27% 24% 23% 20% 18% 15% 15% 14% 12% 11% 9% 8% 3% 8% 32% 20% 8% 6% 6% 3% 4% 5% 3% 4% 2% 1% 1% 1% 0% 6% Use Use the most
  8. 8. For portal, Foody (Delivery Now) and Grab food are the most popular services. Q. What portals do you normally order food delivery from? 57% 50% 35% 14% 7% 2% Foody Delivery now Grab Food Vietnammm Chonmon Other Popular food delivery portal
  9. 9. Q. With scale 1 – 10 (1: Definitely don’t want; 10: Really want), to what extent do you want to recommend XXX to your friend?. Positive=9/10, Neutral=7/8, Negative=6 and below 18% 15% 19% 21% 16% 17% 14% 25% 41% 37% 45% 41% 44% 38% 38% 50% 41% 48% 35% 38% 40% 45% 48% 26% Total Male Female 18-22 23-29 30-39 Frequent users Less users Negative Neutral Positive Levels of recommendation - Food delivery stores 41% are satisfied with the service, while 18% are not
  10. 10. Q. What are the reasons for your recommending / not recommending? Reasons for recommendation - delivery shops 67% 64% 57% 51% 50% 47% 39% 38% 33% Reasons to recommend 29% 23% 23% 23% 22% 10% 9% 8% 7% Reason of not to recommend To shop delivery service, good food quality, quick delivery and nice driver are key demanding points. Otherwise, pricing policy are the one that consumers assume shops needed to improve.
  11. 11. Q. With scale 1 – 10 (1: Definitely don’t want; 10: Really want), to what extent do you want to recommend XXX to your friend?. Positive=9/10, Neutral=7/8, Negative=6 and below Levels of recommendation - Food delivery portal 37% are satisfied with the service, while 18% are not 18% 17% 19% 19% 18% 17% 17% 21% 45% 42% 48% 47% 44% 47% 41% 53% 37% 41% 33% 35% 38% 36% 42% 26% Total Male Female 18-22 23-29 30-39 Frequent users Less users Negative Neutral Positive
  12. 12. Q. What are the reasons for your recommending / not recommending? 58% 57% 46% 43% 43% 37% 35% 34% 34% 30% Reasons to recommend 30% 27% 21%19% 17%15%15%14%13% 10% Reason not to recommend Reasons for recommendation - delivery portal To portal delivery service, easiness to order and quick delivery are key demands. Limitation about ‘Minimum amount for free delivery’ is also a point to consider for portal service.
  13. 13. Those who do not use the service are the ones who tend to cook themselves or prefers to enjoy restaurant experiences. Q. What are the reasons that you do not use food delivery service? 46% 36% 21% 20% 14% 8% 7% 4% I like cooking myself I prefer to eat at restaurants Hesitate to bear the cost of delivery Delivery food taste worse due to time delay Slow delivery timing I do not know how to order Promotion not applicable for delivery Afraid that order not be processed properly Reasons not to use the service Reasons not to use food delivery service Yes, 66% No, 34% Food delivery usage
  14. 14. Summary • 66% of the respondent have used the food delivery services • Reluctance to go outside (e.g bad weather) and time efficiency are the main reasons to use the service • KFC & Pizza Hut are the two most popular stores used for delivery service • For portal, Foody (Delivery Now) and Grab food are the most popular services. • Satisfaction comes from order easiness, food quality and drivers’ attitude, while minimum order for free delivery becomes the hardle
  15. 15. Respondent profile (N=615) Gender Male, 46% Female, 54% 18-22, 25% 23-29, 47% 30-39, 28% Age HCM, 51%Hanoi, 49% City
  16. 16. Q&Me – About Online Market Research Services
  17. 17. Enhanced Service 3: Business survey Provide the technology-driven solution to understand the market better Our research solutions Online market research Quick data collection and real-time analysis using online technology Offline data collections research Traditional market research with technology, for better quality assurance
  18. 18. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  19. 19. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 330,000 members as of Mar, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  20. 20. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  21. 21. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance
  22. 22. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 839 100 043

×