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!"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/:
!"#$%&'"(")*%+,-%./'#"0"1)'(%0'2"%3%4101/5"6$%")%78
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!"#$"%#&
!"#$%&#'(()#%*+,&"#%#-(.%-(#,/#"$(#-0&123"04(#
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$%0*0)7#&(140.(&#<.%1#=#'0>(?#%)-#1(%&,)&#/,1#
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%)-#%',4(#,/#BCD#&%+3*(#0)#E%6#FDF@8#
'(&)##*+(, -./%("+(0.$($%1#().%*%23
>$/+"=$%?1?;('/"0@%A ./'#"0"1)'(%0'2"
30%
14%
9%
1% 1%
4%
3%
25%
8%
4%
0% 1%
2% 2%
T
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Mai Linh, Vinasun are the top 2 most popular traditional taxi
in use
!"#$%&#'&()*'*%+(,#'(-*.#/0('#(&1#'01#21&3*41#5&(+)#6%7#721#
89%2':;
>$/+"=$%?1?;('/"0@%A !"#$%&'"(")*
66%
22%
8%
4%
8%
2%
60%
6%
2% 1% 2% 1%
Grab Be FastGo VATO MyGo Others
Grab is dominant, as more than 60% of ride hailing user use
this service
!"#$%& &*)1<0(*,*+=.#/0('#(&1#'01#21&3*41#5&(+)2#6%7#721#
8'01#9%2':;
14% 9% 28% 38% 11%
Always traditional taxi Traditional taxi more Both equally
Hailing more Always hailing
!"#>0('#*2#9%&1#(??,*4(5,1#'%#6%7&#4(&#21,14'*%+;#
B&"=&%#1%@1;%;,$%41/$
A /"#$%&'"(")*%1/%0/'#"0"1)'(%0'2"
!"#$%"&$'()'&*)(&+)(,()&"*-.-/%&012345&6"(&)*6-#&7"#&$'(&
8#6"&69+('&*)(&*.'#&"-%"&0:;345&7"-<"&<*/&-=+.9&6"*6&
6)*>-6-#/*.&6*?-&"*'&6"(-)&#7/&8(/(,-6&,#)&<#/'$=()@
Ride hailing more
= 49%
Traditional taxi more
= 23%
4%
10%
18%
3%
6%
12%
22%
24%
24%
48%
38%
15%
14%
8%
6%
HCM
Hanoi
Others
Always traditional taxi Traditional taxi more Both equally
Hailing more Always hailing
!"#>0('#*2#9%&1#(??,*4(5,1#'%#6%7&#4(&#21,14'*%+;#
B&"=&%#1%@1;%;,$%41/$
A /"#$%&'"(")*%1/%0/'#"0"1)'(%0'2"%C5@%'/$'D
A/&BCD5&6"(&+#+$.*)-69&#,&)->(&"*-.-/%&-'&)*6"()&>#=-/*/6@&
E6"()&6"*/&BCD5&B*/#-5&6"(&+#+$.*)-69&#,&6)*>-6-#/*.&6*?-&
*)(&'6-..&"-%"@
-)#($#.+42(54$(0)44+%23(+#$"%0#(678#
68%
47%
38%
55%
39%
47%
52%
34%
15%
25%
0%
40%
0%
12%
5% 4%
21%
6%
21%
27%
25%
10%
21%
4%
46%
21%
55%
43%
34% 33% 32%
25% 25%
10%
5% 3%
-4% -6%
-21%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Easy to
order from
app
Good
promotion
Good point
program
Clear cost
structure
Clear
destination
from the
app
Good and
quick
payment
Good cost Good car
quality
Good after
support
Good
driver
quality
As I do not
know how
to use app
Easy to
catch (no
waiting)
As I do not
install app
Ride hailing Traditional taxi Gap
F->(&"*-.-/%&"*'&6"(&(>%(&-/&(*'-/(''5&+)#=#6-#/5&+#-/6&+)#%)*=&*/>&6"(&%##>&'6)$<6$)('@&
F->(&"*-.-/%&"*'&6"(&8(66()&-=*%(&#,&<#'6&>$(&6#&6"(&-/-6-*.&*%%)(''-G(&+)-<-/%@&!)*>-6-#/*.&6*?-&
"*'&6"(&(>%(&-/&/#&7*-6-/%&6-=(@
!"#>0('#(&1#'01#&1(2%+2#@%&#6%7&#?&13*%72#(+2/1&;
Advantage for ride hailing Advantage for traditoinal taxi
9:;<(-=>: !?(@(AB<<C ?:D<(B=:C:EF
>$/+"=$%?1?;('/"0@%A E"6$%&'"(")*
60%
19% 18%
4% 2% 4%
0%
52%
5% 5%
1% 1% 1% 0%
Grab Gojek Be FastGo VATO MyGO Others
Grab is dominant, as 60% of bike-hailing users use this
service. Following is Gojek with 19% users
!"#$%& &*)1<0(*,*+=.#/0('#(&1#'01#21&3*41#5&(+)2#6%7#721#
8'01#9%2':;
!"#$%&#A*B1#0(*,*+=.#/0('#(&1#'01#21&3*41#5&(+)#6%7#721#
89%2':;
7% 6% 16% 33% 15%
Always bike taxi Bike taxi more Both equally
Ride hailing more Always ride hauling
!"#>0('#*2#9%&1#(??,*4(5,1#'%#6%7&#5*B1#21,14'*%+;#
B&"=&%#1%@1;%;,$%41/$
A /"#$%&'"(")*%1/%0/'#"0"1)'(%5"6$
F->(&B*-.-/%&'()G-<(&7*'&=#'6&$'(>&89&$'()&0HI34@&E/.9&
JK3&$'()'&+)(,()&6)*>-6-#/*.&8-L(@&
Bike hailing more
= 50%
Traditional bike more
= 13%
3%
7%
11%
3%
6%
8%
13%
20%
16%
43%
35%
25%
24%
13%
8%
HCM
Hanoi
Others
Always bike taxi Bike taxi more Both equally
Ride hailing more Always ride hauling
B&"=&%#1%@1;%;,$%41/$
F &'"(")*%1/%0/'#"0"1)'(%5"6$%C5@%'/$'D
A/&BCD5&6"(&+#+$.*)-69&#,&8-L(&"*-.-/%&-'&)*6"()&>#=-/*/6@&
E6"()&6"*/&BCD5&B*/#-5&6"(&+#+$.*)-69&#,&6)*>-6-#/*.&8-L(&
*)(&'6-..&"-%"@
!"#>0('#*2#9%&1#(??,*4(5,1#'%#6%7&#5*B1#21,14'*%+;#
-)#($#.+42(54$(0)44+%23(+#$"%0#(678#
59%
56%
41% 40%
54%
46%
29% 30%
32%
13%
0%
39%
0%
0%
17%
6% 8%
31%
24%
7%
15%
19%
10%
4%
48%
20%
59%
38% 35% 32%
24% 22%
22% 15% 13%
3%
-4%
-9%
-20%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
0%
10%
20%
30%
40%
50%
60%
70%
Easy to
order from
app
Clear cost
structure
Good
promotion
Clear
destination
from the
app
Good cost Good and
quick
payment
Good point
program
Good
driver
quality
Good
motorbike
quality
Good after
support
(e.g forgot
your
belonging
in a car)
As I do not
know how
to use app
Easy to
catch (no
waiting)
As I do not
install app
Bike Hauling Traditional Bike Gap
M-L(&"*-.-/%&"*'&6"(&(>%(&-/&(*'-/(''5&+)#=#6-#/5&+#-/6&+)#%)*=&*/>&6"(&%##>&'6)$<6$)('@&
M-L(&"*-.-/%&"*'&6"(&8(66()&-=*%(&#,&<#'6&>$(&6#&6"(&-/-6-*.&*%%)(''-G(&+)-<-/%@&!)*>-6-#/*.&8-L(&
"*'&6"(&(>%(&-/&/#&7*-6-/%&6-=(@
!"#>0('#(&1#'01#&1(2%+2#@%&#6%7&#?&13*%72#(+2/1&;
Advantage for ride hailing Advantage for traditoinal taxi
?#+8421#26(8$45%*#(GEHIJKL
C(,1.#DEF
$19(,1.#GEF
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!"#$%&%'"#%((#)*"#+,-."/)0#-1#
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-&"#4"43/%)"4#+(%)1-,$#)-#+,-634"#
)*"#6%(5%2("#*3&)0#)-#7-5,#
2503&"00#+,-$+)(7#83)*#*3'*#
95%(3)7
NOD( -'&8-%%('6&#/.-/(&
)('(*)<"&'()G-<(&+)#G->()
!"#-8&#-6",#:;;<;;;#
=3")&%$"0"#+%&"(30)#83)*#)*"#
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+,-+,3")%,7#,"8%,4#%&4#95%(3)7#
0/*"$"<#8"#4"(36",#)*"#,"0"%,/*#
,"05()0#0--&"0)
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+.*6,#)=&,#)&'$+()8&R$*.-69
!"#*%6"#?;;#8"((@),%3&"4#
13"(48-,A",0#&%)3-&@834"<#8*-#
%,"#/-&&"/)"4#,"%(@)3$"#)*,-5'*#
-5,#4"43/%)"4#%++>#B((#)*"#)%0A0#
)*"7#/-&45/)0#%,"#$-&3)-,"4#
,"%(@)3$"#83)*#%5)-$%)3-&
!2*%2#(U.$R#6($#+#.$0)(T =Q1%#20#
G(#$%4(#,4(1#HDDIDDD#+(+'(1&#)%"0,);:0-(#:$,#%1(#(%7(1#",#&$%1(#"$(01#
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0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
R
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!55*%2#(U.$R#6($#+#.$0)(T V4"#$.3#
E,1(#"$%)#LDD#:(**;(-2.%"(-#/0(*-:,1>(1&#)%"0,);:0-(#:0"$#"$(#1(%*;"0+(#
.,))(."0,)&#40%#,21#-(-0.%"(-#+,'0*(#%33#/,1#$07$(1#K2%*0"6#-%"%#.,**(."0,)&##
MNEO#@LD#
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!Q$ .1".26.3# , MQ%0R &%6) WQ.*%67
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31,40-(& &(4(1%* +("$,-& 31,40-0)7 -%"% :0"$ K2%*0"6
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