This is a project I completed on behave of my assignment in my digital portfolio class at Full Sail University

1. PERSONAL BRAND EXPLORATION
Matthew Freeman
Project & Portfolio I: Week 3
January 25, 2020

2. • Matthew Freeman was born and
raised in Panama City Beach,
Florida. He grew up a huge sports
fan, but mostly of football and pro-
wrestling. He attended Full Sail
University to study to become a
play-by-play analyst for the NFL or
the WWE. Entertainment is part of
him, and he brings that
entertainment factor with
everything he calls. He brings honor
to the game and brings great
passion to everything he does.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Production Assistent
• Production Coordinator
• Editor/Producer
Entertainer Archetype -
bringing excitement and high
energy to my broadcasts. Make
sure the audience is entertained
with the content I put out.
Play-by-play analyst for the WWE or NFL

4. • DEMOGRAPHICS: 85% Male,
35-70 years old, Predominately
White, Has Money, Married,
Located in Northeastern-
America.
• PSYCHOGRAPHICS: Enjoys
professional wrestling,
always away from home,
working non-stop.
• IDEAL AUDIENCE
MEMBERS: Stephanie
McMahon (C.E.O); Paul
Laveque (C.O.O)
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level position at WWE.
‣ Connect with, and send a follow up
promotional email to, 25 WWE team
members on LinkedIn by December 31,
2019.
Mid Term: (2030)
• Call a wrestling match or football game on Live
TV
‣ Connect with my audience and an even
greater television audience.
Long Term: (2040)
• Call a special event, like Wrestlemania or the
Super Bowl
‣ Save money for the future, build a brand
that will last a lifetime.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Premire Pro 87%
Photoshop 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Final Cut Pro 10%
Avid 10%
Professional Writing 40%
Interview Skills 60%
SOFTHARD

7. • I promise to entertain my
audience, be fair to game, and
bring excitement and passion
to each and everything I call.
PROMISE

8. CREDENTIALS
• I have had 1 job at Pro Image
Sports for 2 years before I
started at Full Sail
• I have volunteered to work
at NXT events for the last 2
years.
• I have volunteered at the
NFL Pro Bowl
• I have called a multiple
games for Rollins University

9. COMPETITION
Donovan Walker
Industry Experience:
• Ring Announcer for 1 year
Education:
• Current student enrolled in
Sportscasting degree program, B.S. at
Full Sail University
Leadership Experience:
• Drum Major in High School, shows he can
lead a group of new members
• Assistant Crew Chief on NXT Camera Utility
Team, shows he can work with others
Skills and Proficiencies:
• Public Speaking - 28 endorsements
• Social Media - 8 endorsements
• Microsoft Office - 21 endorsements
Matthew Freeman
Overall Online Presence:
• 300+ connections, banner image not yet
customized, non-professional headshot, lack
of details throughout profile, no articles
published, sporadically active on social
media, URL not yet customized
• Grade: Poor, 32 out of 100
Industry Experience:
• No experience in the sportscasting
industry.
Education:
• Current student enrolled in Sportscasting
degree program, B.S. at Full Sail University
Leadership Experience:
• 2nd Degree Black Belt and 3rd place in
Florida State Science Fair; would give the
impression to well-disciplined.
• Volunteers for NXT and the NFL.
Skills and Proficiencies:
• Public Speaking - 2 endorsements
• Adobe Creative Suite - 4 endorsements
• Microsoft Office - 2 endorsements
Overall Online Presence:
• Less than 200 connections, banner image
not yet customized, professional headshot,
detailed summaries throughout profile but
only one content piece, no articles
published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 45 out of 100

10. COMPETITION
Stephan A. Smith
Industry Experience:
• 15 years of hosting Live Television
Broadcasts
• 15 years of hosting radio broadcasts
• 11 years as sports journalist for
the Philadelphia Inquirer
Education:
• Attended Winston-Salem State University
on a Basketball scholarship.
Noteworthy Experience:
• Entrepreneurship - Host of own show for 15 years
• Entrepreneurship - The most paid sports analyst in
broadcasting history in 2019.
Skills and Proficiencies:
• Hosting - 168 endorsements
• Content - 185 endorsements
• Personal Brand- 143 endorsements
Matthew Freeman
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries,
multiple recommendations, notable volunteer
work, URL not yet customized, premium
membership
• Grade: Good, 85 out of 100
Industry Experience:
• No experience in the
sportscasting industry.
Education:
• Current student enrolled in Sportscasting
degree program, B.S. at Full Sail University
Leadership Experience:
• 2nd Degree Black Belt would give the
impression to well-disciplined.
• 3rd on State Science Fair in 2017
• Volunteers for NXT and the NFL
Skills and Proficiencies:
• Public Speaking - 2 endorsements
• Adobe Creative Suite - 4 endorsements
• Microsoft Office - 2 endorsements
Overall Online Presence:
• Less than 200 connections, banner image not
yet customized, professional headshot,
detailed summaries throughout profile but
only one content piece, no articles
published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 45 out of 100

11. BRAND POSITION
I am very passionate about sports and I
am not afraid to voice my concern. I am
very passionate about football and pro-
wrestling and want to be entertained
while watching. I intend to make
everything I am a part of entertaining to
my audience.
MATTHEW FREEMAN

12. NETWORKING & MARKETING
Industry Events & Organizations
• PGA Merchandise Show
• Jan 22, 2020
• NFL Pro Bowl
• Jan 25-26. 2020
Sports Broadcasting
• Primary Content- Broadcasts for school
• Primary Tools- Adobe Creative Cloud,
Premiere Pro mostly to edit videos.
• Website- Full Sail digital portfolio
showcase school work, use blog to
showcase my knowledge of the
sportscasting industry

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level broadcasting pro with at
least 20 yrs of experience in that industry;
someone who is dedicated to his work and the
industry
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2021
Technical Skills
• Skilled in Adobe Products such as Premier Pro,
Photoshop, Lightroom, etc.
• Broadcaster of some Rollins University
sporting events
Soft Skills
• Public Speaking
• Broadcast Writing
• Advanced Reporting
• Sports Journalism

14. Matthew Freeman
You know how the NFL and WWE
fanbase has been gradually slipping over
the past decade? Well, I am a sports
broadcaster who brings excitement and great
passion to each and everything he calls. In fact, after only a couple
of months in the Sportscasting Program at Full Sail University, I
have called a number a sporting events and have lots on
experience in the industry. Industry's who I have worked with have
contacted me multiple times to work together again.
“

15. REFERENCES
Summary Report for: 27-3011.00 - Radio
and Television Announcers. (n.d.).
Retrieved January 26, 2020, from https://
www.onetonline.org/link/summary/
27-3011.00
Summary Report for: 27-3021.00 -
Broadcast News Analysts. (n.d.). Retrieved
January 26, 2020, from https://
www.onetonline.org/link/summary/
27-3021.00
Summary Report for: 27-2012.03 -
Program Directors. (n.d.). Retrieved
January 26, 2020, from https://
www.onetonline.org/link/summary/
27-2012.03
59 Jobs in Worldwide (3 new). (n.d.).
Retrieved January 26, 2020, from https://
www.linkedin.com/jobs/search/?
f_C=166974&locationId=OTHERS.worldwid
e
Drousie, ´E. (2019, October 3). Stephan A.
Smith (1967-) *. Retrieved January 26,
2020, from https://www.blackpast.org/
african-american-history/smith-stephan-
a-1967/