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PB Explorations Week3
- 1. PERSONAL BRAND EXPLORATION Taylor Daurie Project & Portfolio I: Week 3 January 26, 2020
- 2. Taylor was born in Edmunds, Washington and graduated from Stockdale High School in Bakersfield, California with honors in 2012. At Stockdale, Taylor played football for his entire 4 years at school and was also involved in helping many sports teams. His love for sports helped drive his passion for life after school. Taylor’s love for sports came as a distraction for his at home problems. He lived through a very challenging childhood and used sports as a distraction to help keep his focus on having a successful future. At Full Sail University, Taylor is pursuing a Bachelor in Sports Broadcasting and is expected to graduate in the November of 2021. He is currently working at Valvoline Instant Oil Change and planning his start to YouTube. After graduation, Taylor plans to start working at a major sports network covering his favorite sports. He has a vision of starting his own business with the hopes of being very successful. IDENTITY
- 3. PROFESSION Potential Job Titles: • Broadcast News Analyst • Radio and Television Announcer • Athletes and Sports Competitor Girl/Guy Next Door Archetypes- having a clear message, unconsciously desirable, and attract and convert more customers. Sports Broadcasting
- 4. • DEMOGRAPHICS: All Sports fans that include men and women of all ages. • PSYCHOGRAPHICS: Loves everything about sports and has that passion for talking sports every day. Recruiters & Hiring Managers at ESPN, Bleacher Report, and NFL Network TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2021) • Get a job at local news station. ‣ Talk Sports on a local news station Mid Term: (2026) • Create my own sports channel. ‣ I want to own my own sports show that will talk sports with other famous broadcasters. Long Term: (2039) • Own my own sports network such as Bleacher report. ‣ I want to own my own network by December of 2039 and have my children eventually follow in the same footsteps and own the company.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Speaking 60% Communication 65% Time Management 50% Writing 50% SOFTHARD Critical Thinking 50% Social Perceptivness 40% Active Listening 30% Speaking 60% SOFTHARD
- 7. I promise to be different! I will be so much excitement to the game. I will state nothing but facts! And I will always stay relevant. PROMISE
- 8. CREDENTIALS Work Experience: • Valvoline Instant Oil Change 2017- Current • PCL Industrial 2012-Current Education: • Sports Broadcasting, B.S., Full Sail University (Exp. 2021) Awards: • Graduated HS with Honors
- 9. COMPETITION Stephen A. Smith Industry Experience: • Education: • Leadership Experience: • Skills and Proficiencies: • Fullie Salen Overall Online Presence: • Industry Experience: • None Education: • Current student enrolled in Sports Broadcasting at Full Sail University Leadership Experience: • Assistant Manager at Valvoline Instant Oil Change • Assistant Manager at Carls Jr. Skills and Proficiencies: • Speaking - 60 endorsements • Time Management - 50 endorsements • Writing - 50 endorsements Overall Online Presence: • Not many connections • Grade: Poor
- 10. COMPETITION Skip Bayless Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Fullie Salen Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Overall Online Presence: • Not many connections • Grade: Poor Skills and Proficiencies: • Speaking - 60 endorsements • Time Management - 50 endorsements • Writing - 50 endorsements Leadership Experience: • Assistant Manager at Valvoline Instant Oil Change • Assistant Manager at Carls Jr. Education: • Current student enrolled in Sports Broadcasting at Full Sail University Industry Experience: • None
- 11. BRAND POSITION Being the best you can be in everything that you do. TAYLOR “TAYLOR GAME” DAURIE Taylor earned the nickname “Taylor Game” in the High School based on playing games and a song “Taylorgang- Wiz Khalifa”
- 12. NETWORKING & MARKETING Industry Events & Organizations • Super Bowl LVI • SoFi Stadium, Inglewood, California • NBC Sports Studio • Stamford, Connecticut • ESPN Headquarters ‣ Bristol, Connecticut Digital Marketing • Primary Content: Content on the locations visited and of what’s going on in the moment at the location. • Primary Tools: YouTube • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase Sports Broadcasting knowledge and embed YouTube videos.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level broadcasting pro with at least 25 years of experience in the Sports Casting industry. Formal Education • Complete Sports Broadcasting Bachelors by expected graduation date in 2021 Technical Skills • Data base user interface and query software • Enterprise resource planning ERP software • Music or sound editing software • Spreadsheet Software • Word processing software Soft Skills • Speaking • Active Listening • Reading Comprehension • Critical Thinking • Social Preceptiveness
- 14. Taylor Daurie You know how many sports broadcaster don’t speak a lot of truth? Well what I do is speak a lot of facts and hard truths without the worry of saying something not factual.“ ”