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Jones_Tyler_project&portfolio_sportscasting.pptx

Project & Portfolio for Tyler Jones

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PERSONAL BRAND EXPLORATION
Tyler Jones
Project & Portfolio I: Week 1,
July 11th, 2023
Hello, my name is Tyler Jones and I am from Central
Florida. I fell in love with playing sports at a very young
age, it has truly helped me grow into a disciplined human
being. The sport that I grew very fond of specifically, is
basketball. In order to be elite at this sport, you must learn
to be very strategic, mentally tough, and you need to have a
strong will to improve no matter the adversities. My brother
and I are two highly competitive individuals when it comes
to sports. We have versed one another countless times in
basketball, and in turn we drove each other to be better. I
ended up becoming obsessive about basketball. One day, I
came across a sports debate show called Skip and Shannon.
I began to follow this show religiously and then one day, I
realized what I would love to do day in and day out. I
wanted to become a sports analyst or box pro sports
commentator.
IDENTITY
PROFESSION
Potential Job Titles:
• Sports analyst for FS1 or First
Take
• Pro sports commentator for the
NBA
• Sports Reporter for the NBA
BRAND ARCHETYPE - Hero Brand
Archetype: Inspires others to
overcome challenges by staying
motivated and determined no matter
how difficult it can be.
Sportscaster for the NCAA or NBA
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I will fill out the application and then make a detailed
note on how skilled I am with adobe apps.
• Im going to send an email and message him on
LinkedIn.
• Ill get back to him on the same day or the day after in
an appreciative manner.
Orlando Event
Contractor
Live Sports Production
Hiring Manager - Ken
Love(Doesn’t have a profile
picture)
NBC Sports Next
Outreach Plan:
• This job is looking for strong computer and internet
skills. I will fill out the application and inform him that I
am very skilled with computers and handling multiple
projects.
• Im going to try to call and message him on LinkedIn
• Ill get back to him on the same day or the day after in
an appreciative manner.
PROFILE
PICTURE
Web Specialist Hiring
Manager - Simeon Hardy
Audacity, Inc.
Outreach Plan:
• I will prepare to send her some old video clips of me
presenting myself very well on camera while keeping
my audience hooked from the start.
• I will send her a message on LinkedIn and try to give
her a call after I submit my application
• Ill get back to her on the same day or the day after in an
appreciative manner.
On Air Personality Hiring
manager - Jennifer Valenti-
Smith
GOALS
Short Term: (Immediately After Graduation, YEAR)
‣The month of graduation, my goal will be to
find a job in sports media, continue to build my
YouTube channel by posting live commentated
NBA games, and continue to build a strong
resume for box sports commentating jobs.
Mid Term: (YEAR)
• 6 months after I graduate, my mid-term goal is to be
a great at my new job that I got after graduating while
building a strong reputation for being a hard worker
who is still improving and looking to move up in the
business.
Long Term: (YEAR)
• My long term goal is to be well respected in the
sports media industry and catch the eye of the
NCAA’s or NBA’s commentating employers who
might be thinking of giving me an opportunity. I would
also love to have a massive audience down the road
as I build my Youtube channel platform.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer and internet skill
SOFT
HARD
Novice / Adept / Expert
On camera presentation and entertainment Novice / Adept / Expert
Handling multiple projects at once Novice / Adept / Expert
Collaboration with other employees Novice / Adept / Expert
On camera presentation and entertainment
SOFT
HARD
Novice / Adept / Expert
Skilled with Creative Cloud apps Novice / Adept / Expert
Collaboration with other employees Novice / Adept / Expert
Skills writing and editing broadcast scripts Novice / Adept / Expert

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Jones_Tyler_project&portfolio_sportscasting.pptx

  • 1. PERSONAL BRAND EXPLORATION Tyler Jones Project & Portfolio I: Week 1, July 11th, 2023
  • 2. Hello, my name is Tyler Jones and I am from Central Florida. I fell in love with playing sports at a very young age, it has truly helped me grow into a disciplined human being. The sport that I grew very fond of specifically, is basketball. In order to be elite at this sport, you must learn to be very strategic, mentally tough, and you need to have a strong will to improve no matter the adversities. My brother and I are two highly competitive individuals when it comes to sports. We have versed one another countless times in basketball, and in turn we drove each other to be better. I ended up becoming obsessive about basketball. One day, I came across a sports debate show called Skip and Shannon. I began to follow this show religiously and then one day, I realized what I would love to do day in and day out. I wanted to become a sports analyst or box pro sports commentator. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Sports analyst for FS1 or First Take • Pro sports commentator for the NBA • Sports Reporter for the NBA BRAND ARCHETYPE - Hero Brand Archetype: Inspires others to overcome challenges by staying motivated and determined no matter how difficult it can be. Sportscaster for the NCAA or NBA
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Outreach Plan: • I will fill out the application and then make a detailed note on how skilled I am with adobe apps. • Im going to send an email and message him on LinkedIn. • Ill get back to him on the same day or the day after in an appreciative manner. Orlando Event Contractor Live Sports Production Hiring Manager - Ken Love(Doesn’t have a profile picture) NBC Sports Next Outreach Plan: • This job is looking for strong computer and internet skills. I will fill out the application and inform him that I am very skilled with computers and handling multiple projects. • Im going to try to call and message him on LinkedIn • Ill get back to him on the same day or the day after in an appreciative manner. PROFILE PICTURE Web Specialist Hiring Manager - Simeon Hardy Audacity, Inc. Outreach Plan: • I will prepare to send her some old video clips of me presenting myself very well on camera while keeping my audience hooked from the start. • I will send her a message on LinkedIn and try to give her a call after I submit my application • Ill get back to her on the same day or the day after in an appreciative manner. On Air Personality Hiring manager - Jennifer Valenti- Smith
  • 5. GOALS Short Term: (Immediately After Graduation, YEAR) ‣The month of graduation, my goal will be to find a job in sports media, continue to build my YouTube channel by posting live commentated NBA games, and continue to build a strong resume for box sports commentating jobs. Mid Term: (YEAR) • 6 months after I graduate, my mid-term goal is to be a great at my new job that I got after graduating while building a strong reputation for being a hard worker who is still improving and looking to move up in the business. Long Term: (YEAR) • My long term goal is to be well respected in the sports media industry and catch the eye of the NCAA’s or NBA’s commentating employers who might be thinking of giving me an opportunity. I would also love to have a massive audience down the road as I build my Youtube channel platform.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Computer and internet skill SOFT HARD Novice / Adept / Expert On camera presentation and entertainment Novice / Adept / Expert Handling multiple projects at once Novice / Adept / Expert Collaboration with other employees Novice / Adept / Expert On camera presentation and entertainment SOFT HARD Novice / Adept / Expert Skilled with Creative Cloud apps Novice / Adept / Expert Collaboration with other employees Novice / Adept / Expert Skills writing and editing broadcast scripts Novice / Adept / Expert
  • 7. I promise to be a reliable employee while working for the Orlando Events Contractor industry who will show up to work everyday, on time, and providing top notch quality video and photo editing while maintaining a professional behavior within the business. I promise to be a reliable employee for NBC Sports Next who requires and I will provide, an adept computer operating skillset. I promise Audacity, Inc. that I will send video clips and provide some persuading, entertaining, and inspiring on- air presentation. I will be providing great collaboration and chemistry with my other employees while I complete my jobs on time and in an efficient manner. I promise to solve Audacity, Inc., NBC Sports Next, and Orlando Events Contractor’s problems by never giving up on an objective, no matter the difficulty. PROMISE
  • 8. CREDENTIALS Work Experience: • Medley sports construction • Bull Management • Amazon Education: • High school Diploma, Mount Dora High School, graduated 2017 • Sportscasting Bachelor of science(currently enrolled) • Leadership roles • Business Manager and Computer tech, Medley sports construction, Year 4, and currently employed • Lead sales member, Amazon 1 year • Lead fence installer, Bull Management Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Alexander Williams Industry Experience: • Ford Dealership Salesman Education: • Currently enrolled at Full Sail University for sportscasting bachelor of science Leadership Experience: • Always willing to assist others while performing his job efficiently. • Communicates very well Skills and Proficiencies: • Great presentation • Body language is top tier • Adept computer skills Tyler Jones Overall Online Presence: • No connections, no banner image, Great professional headshot on Full Sail, profile is not detailed at all, 0 published articles, no social media accounts, No LinkedIn profile,Grade: Poor, 20 out of 100 HEADSHOT HEADSHOT Industry Experience: • Computer Operator Education: • Currently enrolled at Full Sail University for sportscasting bachelor of science Leadership Experience: • Always willing to assist others while performing his job efficiently. • Excellent decision making and problem solving • Communicates very well Skills and Proficiencies: • Great on camera presentation • Great multitasking skills • Adept skill level with computers • Elite with creative cloud • Business management Overall Online Presence: • 80 connectios, no banner image, Great professional headshot on Full Sail and LinkedIn, profile is averagely detailed, 0 published articles, social media accounts: Just a LinkedIn profile,Grade: Poor, 30 out of 100
  • 10. COMPETITION Scott Tucker Industry Experience: • Website lead and sports reporter Education: • Sportscasting Bachelor of Science Leadership Experience: • Has been a website lead for BallerTV for 1 year Skills and Proficiencies: • Small Business management • User Experience Design (UED) • Audio Post Production • Audio Recording • Podcasting • Marketing Plan Creation • Marketing Strategy Tyler Jones Overall Online Presence: • 401 connections, nice baseball field banner image, good professional headshot on LinkedIn, profile is very detailed, 0 published articles, social media account: Just a LinkedIn profile,Grade: Poor, 70 out of 100 HEADSHOT HEADSHOT Industry Experience: • Computer Operator/Buisness management Education: • Currently enrolled at Full Sail University for Sportscasting Bachelor of Science Leadership Experience: • Always willing to assist others while performing his job efficiently. • Excellent decision making and problem solving • Communicates very well Skills and Proficiencies: • Elite on camera presentation • Expert multitasking skills • Very skilled with computer tech Overall Online Presence: • No connections, no banner image, Great professional headshot on Full Sail, profile is not detailed, 0 published articles, social media accounts: Instagram and Facebook, LinkedIn profile is customized,Grade: Poor, 30 out of 100
  • 11. BRAND POSITION As a sportscaster skilled in the use of cutting edge computer and internet skills to include Creative Cloud and social media promotion, and proficient at on-camera presentation and entertainment to include writing and editing broadcast scripts for my YouTube sports show, Undisputed, I am prepared to support the NCAA or NBA with commentary and analysis.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • I will attend the Amway Center and will talk with other sports media operators. ‣ October 3rd of 2023 • I will meet with the Orlando Event Contractor - Live Sports Production sometime this month to discuss me joining their industry • I will attend the Kaseya Center to have a discussion with the sports commentators about what the job fully entails ‣ November 15th of 2023 Digital Marketing • Primary Content: I will be going live on YouTube to commentate live NBA games then I will proceed to save the videos and post them on my YouTube account. I also believe starting a sports debate podcast on YouTube and Spotify will coincide with assisting me to get closer and closer to becoming a box sports commentator or sports analyst. • Primary Tools: Youtube, Spotify, Facebook, and instagram will help promote my resume for future employers. I will be posting content almost everyday starting in August • Website: I will use my digital portfolio to promote my resume and present it to my future employers in hopes of impressing them enough to hire me or I could start advertising for companies using my platforms
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will continue to ask Eric Rutledge to be my mentor so he can teach me what little things really matter in the sportscasting world. He’s currently a sportscasting professor who also works for ESPN and he’s been my mentor for 2 months now. I’m very appreciative for it. Formal Education • Im currently in the process of earning my sportscasting bachelors degree. I would love to earn my sportscasting master degree as well. Technical Skills • My facial expressions on camera are exceptional right now, but I need to improve on them even more so by next year, I can really impress my audience as a future sportscaster. I plan to improve through my sportscasting live production course • My broadcast script and writing skills are adept at the moment, but to actually have hopes of being hired by any sports media industry, I need to improve a vast amount by next year by completing my sportscasting project & portfolio: 2 course • My Computer and internet skills are adept, but I need and should become an expert in this field by the time I complete project & portfolio: 3 course • By me continuing to improve everyday through my universities education system, physical and mental training, and my mentors advise. I believe these teachings make me more of a valuable asset to each and every business compared to my competition. Soft Skills • My communication skills are adept currently but I believe I will be elite by the time I finish the sportscasting vocal course at Full Sail • My organizing and scheduling skills are at a novice level, by the time I compete professional development:1 course • My multitasking skill is at an adept level currently, I plan to be elite by the time I earn my Sportscasting Bachelors.
  • 14. Tyler Jones You know, it is hard finding employees who are skilled with creative cloud, on air presentation, and proper colleague cooperation. Well, I possess all of these skills and more. In fact, I’m required to use these skills everyday at my current industry. I design my business operation work schedule with the appropriate tools and materials while also using zoom to assist me with business meetings. Picture of You Goes Here
  • 15. REFERENCES https://online.fullsail.edu/class_sections/12333 4/people/192012 https://online.fullsail.edu/class_sections/1233 34/people/233722 https://www.linkedin.com/in/erik-medley-a73a52193/ https://www.linkedin.com/search/results/all/?k eywords=amazon&origin=GLOBAL_SEARC H_HEADER&sid=Cs; https://www.indeed.com/jobs?q=fence&l=sanf ord&vjk=46d6bcb36fe361c0 https://www.linkedin.com/in/scottdtucker/ https://www.linkedin.com/in/tyler-jones-860943261/ https://www.linkedin.com/jobs/search/ ?currentJobId=3625837013&keyword s=web specialist NBC Sports next https://www.linkedin.com/jobs/view/orlan do-event-contractor-live-sports- production-at-ballertv-3598894850/ https://www.linkedin.com/jobs/search/?current JobId=3527462174&distance=25&f_PP=1051 42029&geoId=103644278&keywords=sports media&refresh=true

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.