2. My name is Tyler mroz and I’m from
Turnersville, New Jersey. My parents raised me
to work hard for what I want. There’s no
shortcuts in life to get what you want. I also feel
that when you work for something, it feels way
more satisfying than if it was just handed to you.
I am pursuing a sportscasting degree because I
have a massive love for sports and producing.
IDENTITY
3. PROFESSION
Potential Job Titles:
• CBS Sports Internship- Ft Lauderdale,
Florida
• Sports Radio 94 WIP Host- Philadelphia,
PA
• Freelance Media Coordinator- NBC
Sports- Orlando, Florida
BRAND ARCHETYPE - For my
archetype quiz my result was lover. This shows that
people will see that I mean good, and I work hard for
reasons near and dear to me. I’m very easy to work
Broadcast Technician for Sports
4. Low-End Producers at NBC Sports
TARGET AUDIENCE
Louis Gonzalez
Outreach Plan:
• I will prepare a resume that I am able to send him and
have a list of qualities I can say to him.
• I will prepare a resume that I am able to send him and
have a list of qualities I can say to him..
• If he has not contacted me within a week or two, I will
contact him once again just to check in.
PROFILE
PICTURE Associate Producer at NBC
Sports
Lauren Spann
Outreach Plan:
• I will prepare a resume that I am able to send her and
have a list of qualities that I can say to her.
• I will contact her through LinkedIn
• If she has not contacted me within a week or two, I will
contact her once again just to check in.
PROFILE
PICTURE
Associate Producer at NBC
Sports
Chris Graham
Outreach Plan:
• I will prepare a resume that I am able to send him and
have a list of qualities I can say to him.
• I will prepare a resume that I am able to send him and
have a list of qualities I can say to him..
• If he has not contacted me within a week or two, I will
contact him once again just to check in.
PROFILE
PICTURE TV Producer at NBC Sports
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• to get a job in the Philadelphia/new jersey area. I’d
like to work for either NBC Sports Philadelphia, or
any of the major Philadelphia sports teams
Mid Term: (5-10)
• I will be an assistant producer of games for an MLB
Team
Long Term: (15-20)
• I will be the lead producer of games for an MLB team
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Bilingual
SOFT
HARD
Novice / Adept / Expert
Editing Software Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Willingness to Learn Novice / Adept / Expert
Graphics/Photo Imagining Software
SOFT
HARD
Novice / Adept / Expert
Video Creation/Editing Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
7. I will help my family live the best life we can
by working hard and providing anything they
need.
PROMISE
8. CREDENTIALS
Work Experience:
• Manager at Uncle Mikes Water Ice
• Camera Operator/Technical
Director/Commentator for Washington
Township High School
• Store Associate at Target
• Store Associate at Royal Bargains
Education:
• Graduate of Washington Township High
School
• Sportscasting, B.S., Full Sail University 2024
Awards:
• 2x Student of the Month
• Outstanding Student in Film and TV
Production
9. COMPETITION
Joseph Lemelin
Industry Experience:
• Little League Baseball Announcer
• Teleprompter Operator
• Camera Operator
Education:
• High School Graduate
• B.S. Sportscasting from Full Sail University
Leadership Experience:
• Host of WPRK Men’s Basketball
• Head Camera Operator
Skills and Proficiencies:
• Critical Thinking
• Relationship Building
• Work Ethic
Tyler Mroz
Overall Online Presence:
• Not online very much. Only has a twitter and a tik tok
account linked online that refers to him.
• Grade: Poor, 10 out of 100
HEADSHOT
Industry Experience:
• High School Football Commentator
• Playback Operator
• Camera Operator
Education:
• Graduate of Washington Township High School
• B.S. Sportscasting from Full Sail University
Leadership Experience:
• Manager at Uncle Mikes Water Ice
• Co-Lead Director/Producer of Washington Township
High School Events
Skills and Proficiencies:
• Team Building
• Editing Software Experience
• Critical Thinking
Overall Online Presence:
• Not online very much. Has a Twitter, Instagram, and a
Tik Tok account that is inked to his name. There are
some pictures from his past accomplishments
• Grade: Poor, 15 out of 100
10. COMPETITION
Meghan Kuebler
Noteworthy Experience:
• PSA Announcer for ASU Softball games
• Technical Director for Arizona Prep High School
Tyler Mroz
HEADSHOT HEADSHOT
Industry Experience:
• 6 years at Golf Channel/NBC Sports
• Worked the Olympics
Education:
• M.D. of Journalism from Arizona State University
• M.D. of Mass Communications/Media Studies from
Arizona State University
Skills and Proficiencies:
• Striving to Learn
• Adapt in Situations
• Passionate
Overall Online Presence:
• Featured online a lot. She has social media accounts
and even an article about her
• Grade: Superior 80 out of 100
Industry Experience:
• High School Football Commentator
• Playback Operator
• Camera Operator
Education:
• Graduate of Washington Township High School
• B.S. Sportscasting from Full Sail University
Leadership Experience:
• Manager at Uncle Mikes Water Ice
• Co-Lead Director/Producer of Washington Township
High School Events
Skills and Proficiencies:
• Team Building
• Editing Software Experience
• Critical Thinking
Overall Online Presence:
• Not online very much. Has a Twitter, Instagram, and a
Tik Tok account that is inked to his name. There are
some pictures from his past accomplishments
• Grade: Poor, 15 out of 100
11. BRAND POSITION
For die hard fans who love being entertained and
informed about the sports they love, I provide very
good information that people can also enjoy
listening to because too often people are bored
when listening to game recaps.
“NICKNAME”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ WWE Monday Night Raw- 2/6/23
• Name of event or professional organization
‣ Orlando Magic Game- 2/11/23
• Name of event or professional organization
‣ Philadelphia Phillies Spring Training Game- 2/28/23
Digital Marketing
• Primary Content: I will bring my camera and microphone
outside of the event to interview people attending the events. I
want to get a feel for how excited people are and how much
they’re looking forward to it.
• Primary Tools: I will promote my content on Instagram and
twitter. It will be uploaded on YouTube, so advertising on other
social media apps is important.
• Website: I will show that I am an eager fan whose passion is
finally being put into place. I want people to know who I am
when I go up to interview them.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have someone who has been in the
industry for 15-20 years. I want someone who started
from the bottom and made their way to the top. I would
also like someone who has a podcast/show on the side
of their job.
Formal Education
• Washington Township High School: September 2018-
June 2022
• B.S. Sportscasting, Full Sail University: August 2022-
May 2024
Technical Skills
• Photoshop- I will assess 2 hours a week to watch
videos and completely different tutorials. August 23’
• Projecting my voice- I will take multiple vocal training
classes. September 23’
• Directing Skills- I will practice in the studio during my
free time. 8 hours a week. May 24’
Soft Skills
• Decisiveness. I will start to make decisions more often.
June 23’
• Public Speaking. I will dedicate any time I can to try and
speak in front of a large group. September 23’
• Research. I will dedicate 10 hours a week to research
different sports and sports history. May 23’
14. Tyler Mroz
You know how people straight out of college don’t know how to work a
control board, or to operate a camera, or audio controls. Even being on
camera? Well, what I do is all those things. I am very versatile, to where you
can fill me in at any position that is needed. Whether that be on camera, or
off camera. In fact, for 20 months, I had a lot of experience doing all those
things during my time at Full Sail University.
15. REFERENCES
Indeed. (2018). Hard Skills vs. Soft Skills | Indeed.com. Retrieved
from Indeed.com website: https://www.indeed.com/career-
advice/resumes-cover-letters/hard-skills-vs-soft-skills
Center, A. (n.d.). Events | Amway Center. Retrieved
February 5, 2023, from www.amwaycenter.com
website: https://www.amwaycenter.com/events
27-4012.00 - Broadcast Technicians. (2022,
December 13). Retrieved from
www.onetonline.org website:
https://www.onetonline.org/link/summar
y/27-4012.00
Pennsylvania Training: 27-4012.00 - Broadcast Technicians. (2022, December 13). Retrieved February 5, 2023
from www.onetonline.org website: https://www.onetonline.org/link/localtraining/27-4012.00?st=PA
New Jersey Jobs: 27-4012.00 - Broadcast Technicians. (2022, December 13). Retrieved February 5, 2023, from www.onetonline.org website:
https://www.onetonline.org/link/localjobs/27-4012.00?st=NJ
Florida Jobs: 27-4012.00 - Broadcast Technicians. (2022, December 13). Retrieved February
5, 2023, from www.onetonline.org website: https://www.onetonline.org/link/localjobs/27-
4012.00?st=FL
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
